---
title: "Trend — crutch tips - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/crutch-tips/trend"
last_updated: "2026-08-11T12:36:42.111Z"
locale: en
meta:
  description: "Niche score 52/100 · $176K/yr market · 139K searches/yr. A concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $176K/yr market · 139K searches/yr. A concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — crutch tips - Flapen"
---

# **crutch tips**

**Worth a look**

Shows searches that convert (12.2% search→purchase), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.

Market size 36Growth 57Conversion 95Competition 28Returns 77Price range 35Avg price 37Brand share 37Review moat 60Quality gap 65

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,115.75**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+30.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$10.41**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$176K**

$176K/yr · 139K searches

**Price range**

**Okay****$6.12–$19.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

## Trend