---
title: "Croup — $129K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/croup"
last_updated: "2026-08-11T09:16:24.120Z"
locale: en
meta:
description: "Niche score 41/100 · $129K/yr market · 88K searches/yr · $19.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $129K/yr market · 88K searches/yr · $19.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Croup — $129K/yr Amazon US Niche (2026) - Flapen"
---
# **croup**
**Skip it**
Soft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 0Conversion 78Competition 9Returns 98Price range 83Avg price 86Brand share 0Review moat 24Quality gap 78
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.89–$32.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$129K**
$129K/yr · 88K searches
**Review moat**
**Bad****6,465**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-64.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, croup is a $129K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **croup market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$115K–$154K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#796**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Vicks81% - airpure12% - Kids Relief7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -64.3% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/health-household/croup/trend)
## **Top croup search terms**
- **vicks plug in**13K/yr-28.2%9.8% conv. - **vicks candle**22K/yr-64.3%1.7% conv. - **vicks plug in wall vaporizer**20K/yr-78.0%9.0% conv. - **vicks waterless vaporizer**12K/yr-70.0%5.9% conv. - **waterless vaporizer**6K/yr-62.8%3.9% conv. - **vicks vaporub candle**3K/yr-63.2%2.2% conv. - **vicks wall plug in**3K/yr-73.0%12.0% conv. - **vicks vapor plug in wall**3K/yr-74.5%6.1% conv. - **vicks plug in wall**7K/yr-94.2%14.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/croup/search-terms)
## **Top croup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$19K30%$39K45%$58K60%$78K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vicks Advanced Soothing Vapors Waterless Vaporizer with Night Light and VapoPads to Help Relieve Discomfort from Colds and Flu 1 Count (Pack of 1)**Vicks**$11.89**4.2★5,519 rev](https://www.amazon.com/dp/B002KE5X7O) [2**Vicks Waterless Menthol Vaporizer for Adults 5 Pads**Vicks**$24.50**4.2★2,582 rev](https://www.amazon.com/dp/B001FWXKM2) [3**Airpure Vapowax Vapour Candle Mini Single VC197**airpure**$11.99**3.5★371 rev](https://www.amazon.com/dp/B00KPVMAHU) [4**Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$15.76**4.7★20,833 rev](https://www.amazon.com/dp/B017ANUPN6) [5**Kids Relief Plug-in Waterless Vaporizer + 5 Soothing Non-Medicated Lavender Menthol Eucalyptus Vapor Refill Pads 1 ct**Kids Relief**$12.66**4.2★739 rev](https://www.amazon.com/dp/B081D8ZDF3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vicks VapoShower Plus Shower Steamers Eucalyptus Shower Steamer & Menthol Scent Clean Dissolving Vapor Shower Tablets Aromatherapy Shower Steamer & Shower Bombs 12 count**Vicks**$23.00**21,474 rev5y ago](https://www.amazon.com/dp/B08QTZBK5Y) [**Kids Relief Plug-in Waterless Vaporizer + 5 Soothing Non-Medicated Lavender Menthol Eucalyptus Vapor Refill Pads 1 ct**Kids Relief**$12.66**739 rev6y ago](https://www.amazon.com/dp/B081D8ZDF3) [**Vicks Advanced Soothing Vapors Mini Waterless Vaporizer With Nightlight V1750 Pack of 2**Vicks**$22.06**89 rev9y ago](https://www.amazon.com/dp/B073V35D13) [**Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$15.76**20,833 rev10y ago](https://www.amazon.com/dp/B017ANUPN6) [**Vicks Advanced Waterless Vaporizer with 4 Vapopads each (Value Pack of 3)**Vicks**$32.10**113 rev10y ago](https://www.amazon.com/dp/B015YKIQNI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Airpure Vapowax Vapour Candle Mini Single VC197**airpure**$11.99**3.5★**▲ 165%**](https://www.amazon.com/dp/B00KPVMAHU) [**Kids Relief Plug-in Waterless Vaporizer + 5 Soothing Non-Medicated Lavender Menthol Eucalyptus Vapor Refill Pads 1 ct**Kids Relief**$12.66**4.2★**▲ 13%**](https://www.amazon.com/dp/B081D8ZDF3) [**Vicks Waterless Menthol Vaporizer for Adults 5 Pads**Vicks**$24.50**4.2★**— 4%**](https://www.amazon.com/dp/B001FWXKM2) [**Vicks Advanced Soothing Vapors Mini Waterless Vaporizer With Nightlight V1750 Pack of 2**Vicks**$22.06**4.4★**— 5%**](https://www.amazon.com/dp/B073V35D13) [**Vicks Advanced Soothing Vapors Waterless Vaporizer with Night Light and VapoPads to Help Relieve Discomfort from Colds and Flu 1 Count (Pack of 1)**Vicks**$11.89**4.2★**— 9%**](https://www.amazon.com/dp/B002KE5X7O)
**~~View all trending →~~**
## **What buyers say about croup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“Cleansing aroma”*
**Efficiency**9%
*“Effective,”*
**Sinus Relief**9%
*“that really helps clear out sinuses”*
**Quality-Overall**9%
*“Better than any other competitive product”*
**Cold Relief**7%
*“These worked a miracle on my cold”*
**Breathability**7%
*“helps me breathe so much better”*
**Ease Of Use**6%
*“Super easy to use—just place one in the corner of the shower”*
**Cough Relief**5%
*“First night using it I slept cough free”*
**Advertised Vs Actual Product**4%
*“item was as advertised, nice product”*
**Soothing Effect**4%
*“Relaxing”*
### **What buyers complain about **
**Smell**24%
*“Not even close to the fragrance”*
**Functionality-Overall**11%
*“Doesn't work well”*
**Value For Money**10%
*“Waste of Money”*
**Durability**8%
*“it broke in less than one month”*
**Strength**6%
*“Not very powerful”*
**Quality-Overall**4%
*“Not the greatest vaporizer”*
**Solubility**4%
*“it didnt even dissolve”*
**Size-Overall**3%
*“Too small”*
**Advertised Vs Actual Product**3%
*“Product just does not live up to its name”*
**Moist/Dry**2%
*“The pads were dried out”*
### **Top return reasons **
**Smell**35%
**Functionality-Overall**25%
**Advertised Vs Actual Product**12%
**Value For Money**6%
**Size-Overall**5%
**Solubility**4%
**Durability**2%
**Strength**2%
**Sinus Relief**1%
**Certifications**1%
## **Common questions**
- **Is croup profitable to sell on Amazon United States?**
- The niche generates $129K/yr across 8 tracked products. 90-day search growth is -64.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the croup niche?**
- 3 brands and 32 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in croup?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.3%.
- **When does demand for croup peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the croup niche?**
- Listings span $11.89–$32.10; the average listing price is $19.24 (sweet spot $15–$100). The average incumbent carries 6,465 reviews — the moat a new listing must climb.
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