---
title: "Search terms — crest whitening strips - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/crest-whitening-strips/search-terms"
last_updated: "2026-08-11T12:24:10.334Z"
locale: en
meta:
  description: "Niche score 59/100 · $45.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $45.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — crest whitening strips - Flapen"
---

# **crest whitening strips**

**Worth a look**

Shows a $45.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 20Conversion 94Competition 18Returns 97Price range 87Avg price 95Brand share 16Review moat 14Quality gap 76

**Market size**

**Incredible****$45.6M**

$45.6M/yr · 14.5M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$26.54**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$10.12–$57.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****23,528.85**

avg incumbent reviews — the moat a new listing must climb

## Search terms