---
title: "Crest Braces Care Threader Floss — $250K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/crest-braces-care-threader-floss"
last_updated: "2026-08-11T09:19:51.107Z"
locale: en
meta:
description: "Niche score 50/100 · $250K/yr market · 185K searches/yr · $15.52 avg price. Soft demand (-14.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $250K/yr market · 185K searches/yr · $15.52 avg price. Soft demand (-14.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crest Braces Care Threader Floss — $250K/yr Amazon US Niche (2026) - Flapen"
---
# **crest braces care threader floss**
**Worth a look**
Shows low returns (0.4%), but soft demand (-14.9% this quarter) keeps it on the watch list.
Market size 46Growth 18Conversion 82Competition 27Returns 98Price range 67Avg price 76Brand share 19Review moat 24Quality gap 83
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.52**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.91–$37.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$250K**
$250K/yr · 185K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,529.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, crest braces care threader floss is a $250K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crest braces care threader floss market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$310K–$388K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **65%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**6%**
- Oral-B67% - GLIDE13% - Rizuko5% - RAZOKO4% - Crest Braces3% - Cocolab2% - Open — no brand owns it (3 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — -14.9% search growth over the last 90 days.
3K2KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/crest-braces-care-threader-floss/trend)
## **Top crest braces care threader floss search terms**
- **oral b threader floss**32K/yr+8.2%16.2% conv. - **glide threader floss**34K/yr-8.4%5.3% conv. - **glide pro health threader floss**20K/yr-1.2%4.3% conv. - **crest braces care threader floss**13K/yr-38.1%2.9% conv. - **oral b threader floss for bridges**9K/yr-13.3%17.7% conv. - **oral b floss threaders**10K/yr+1.3%11.5% conv. - **oral b glide pro health threader floss**13K/yr-32.6%5.2% conv. - **oral b glide threader floss**12K/yr-26.9%7.7% conv. - **crest threader floss**7K/yr-18.4%3.0% conv. - **glide floss threader**7K/yr-10.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/crest-braces-care-threader-floss/search-terms)
## **Top crest braces care threader floss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$75K40%$100K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Threader Floss 30 Count: 6 Envelopes of 5 Threaders (Pack of 3)**Oral-B**$20.70**4.3★13,908 rev](https://www.amazon.com/dp/B00IARRME2) [2**Oral-B Glide Threader Floss (Pack of 4)**Oral-B**$26.91**4.3★13,908 rev](https://www.amazon.com/dp/B001F51RBU) [3**Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2**Oral-B**$7.56**4.6★28,277 rev](https://www.amazon.com/dp/B074W58X3F) [4**Oral-B Glide Threader Floss 30-Count (Pack of 6)**GLIDE**$37.78**3.1★1,453 rev](https://www.amazon.com/dp/B01D3PSG9K) [5**Oral-B Threader Floss 30-Count: 6 envelopes of 5 threaders.**GLIDE**$11.94**3.8★128 rev](https://www.amazon.com/dp/B01N7PMMOO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Threader Floss 2-in-1 Dental Floss for Braces Bridges & Implants Easy Threading Design 130 Count PTFE & PFAS Free Expanding Floss for Deep Cleaning (65 Count(Pack of 2) Light Mint)**Rizuko**$9.90**75 rev10mo ago](https://www.amazon.com/dp/B0FQP7FGY1) [**Houselog 3-in-1 Dental Floss with Threaders for Braces Bridges and Crowns - 160 Count Pre-Cut Strands - Spongy Floss Middle & Regular Tail for Orthodontic Oral Care**Houselog**$9.90**104 rev10mo ago](https://www.amazon.com/dp/B0FN42JLS6) [**RIZUKO 3-in-1 Orthodontic Floss (140 Count) Pre-Cut Floss Threaders for Braces Bridges and Implants Built-in Stiffened End & Spongy Floss PFAS-Free Value Pack of 2**Rizuko**$9.44**123 rev11mo ago](https://www.amazon.com/dp/B0FFGW5Z4W) [**RioRand 3-in-1 Orthodontic Floss Threaders for Braces Bridges & Implants - Pre-Cut Strands with Stiffened End & Spongy Expanding Floss PFAS-Free 160 Count (Pack of 2)**RioRand**$9.32**357 rev1y ago](https://www.amazon.com/dp/B0F1CWRJP6) [**Crest Braces Care by Threader Floss (30) Single-Use Packets**Crest Braces**$10.95**420 rev1y ago](https://www.amazon.com/dp/B0DTFS75W2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Threader Floss 2-in-1 Dental Floss for Braces Bridges & Implants Easy Threading Design 130 Count PTFE & PFAS Free Expanding Floss for Deep Cleaning (65 Count(Pack of 2) Light Mint)**Rizuko**$9.90**4.3★**▲ 162%**](https://www.amazon.com/dp/B0FQP7FGY1) [**RAZOKO 3-in-1 Floss for Braces 120 Pre-Cut Strands | Floss Threaders Spongy & Regular Floss for Bridges & Wide Gaps (Pack of 2)**RAZOKO**$9.81**4.4★**▲ 139%**](https://www.amazon.com/dp/B0C3CTVSYF) [**RioRand 3-in-1 Orthodontic Floss Threaders for Braces Bridges & Implants - Pre-Cut Strands with Stiffened End & Spongy Expanding Floss PFAS-Free 160 Count (Pack of 2)**RioRand**$9.32**4.4★**▲ 95%**](https://www.amazon.com/dp/B0F1CWRJP6) [**RIZUKO 3-in-1 Orthodontic Floss (140 Count) Pre-Cut Floss Threaders for Braces Bridges and Implants Built-in Stiffened End & Spongy Floss PFAS-Free Value Pack of 2**Rizuko**$9.44**4.1★**▲ 94%**](https://www.amazon.com/dp/B0FFGW5Z4W) [**Houselog 3-in-1 Dental Floss with Threaders for Braces Bridges and Crowns - 160 Count Pre-Cut Strands - Spongy Floss Middle & Regular Tail for Orthodontic Oral Care**Houselog**$9.90**3.8★**▲ 86%**](https://www.amazon.com/dp/B0FN42JLS6)
**~~View all trending →~~**
## **What buyers say about crest braces care threader floss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“They made a great product for years”*
**Ease Of Use**17%
*“Ease of use”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Value For Money**10%
*“Reasonably priced”*
**Efficiency**6%
*“it works well”*
**Ease Of Cleaning**5%
*“Great at cleaning”*
**Tooth Sensitivity**3%
*“doesnt get stuck in my tooth”*
**Oral Hygiene**3%
*“The Oral Super B Floss Threaded is durable”*
**Cleansing**2%
*“Cleans great”*
**Durability**2%
*“did not break”*
### **What buyers complain about **
**Ease Of Use**13%
*“Hard to pull out”*
**Quality-Overall**11%
*“Diminished Quality”*
**Value For Money**11%
*“Expensive”*
**Thickness**9%
*“the blue part is too thick”*
**Size-Overall**7%
*“perhaps a bit shorter than expected”*
**Strength**7%
*“Very flimsy”*
**Durability**6%
*“Falls Apart”*
**Stiffness**4%
*“the stiff end longer”*
**Functionality-Overall**4%
*“is pretty much non-existent”*
**Hard Feel**3%
*“feels extremely coarse”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Functionality-Overall**12%
**Thickness**9%
**Ease Of Use**8%
**Quality-Overall**5%
**Strength**4%
**Size-Overall**4%
**Material Quality**3%
**Defective Material/Parts**3%
**Value For Money**3%
## **Common questions**
- **Is crest braces care threader floss profitable to sell on Amazon United States?**
- The niche generates $250K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the crest braces care threader floss niche?**
- 9 brands and 68 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in crest braces care threader floss?**
- Top complaints mined from reviews: Ease Of Use, Quality-Overall, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the crest braces care threader floss niche?**
- Listings span $3.91–$37.78; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 6,529 reviews — the moat a new listing must climb.
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