---
title: "Creatine — $81.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/creatine"
last_updated: "2026-08-11T08:21:19.292Z"
locale: en
meta:
description: "Niche score 62/100 · $81.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $81.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Creatine — $81.0M/yr Amazon US Niche (2026) - Flapen"
---
# **creatine**
**Worth a look**
Shows a $81.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 89Competition 46Returns 100Price range 85Avg price 95Brand share 58Review moat 17Quality gap 23
**Market size**
**Incredible****$81.0M**
$81.0M/yr · 31.7M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.45**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.99–$49.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****19,487.61**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, creatine is a $81.0M/yr Amazon United States market (31.7M searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **creatine market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 125,000–150,000/product
- **Revenue / yr**
- **$24.4M–$24.4M**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 96%
**Open market**
**26%**
- Nutricost28% - Optimum Nutrition25% - THORNE6% - BulkSupplements6% - HEARTHY FOODS4% - Clean Nutraceuticals3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
900K700KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/creatine/trend)
## **Top creatine search terms**
- **creatine**15.5M/yr-2.1%6.3% conv. - **creatine monohydrate**8.8M/yr-3.8%6.9% conv. - **creatine for women**2.1M/yr-6.2%3.6% conv. - **creatine powder**1.2M/yr-16.1%6.4% conv. - **creatina**801K/yr+10.3%1.9% conv. - **creatina monohidratada**798K/yr-16.7%1.9% conv. - **creatine monohydrate powder**552K/yr+11.6%6.6% conv. - **nutricost creatine monohydrate**344K/yr+5.5%11.3% conv. - **optimum nutrition creatine**267K/yr-5.1%5.1% conv. - **micronized creatine monohydrate**167K/yr+8.9%5.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/creatine/search-terms)
## **Top creatine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8.1M20%$16.2M30%$24.3M40%$32.4M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutricost Creatine Monohydrate Micronized Powder 500G 100 Servings**Nutricost**$20.76**4.7★58,750 rev](https://www.amazon.com/dp/B00GL2HMES) [2**Optimum Nutrition Creatine Micronized Creatine Monohydrate Powder Supports Strength & Recovery Banned Substance Tested Unflavored 5g per Serving 60 Servings**Optimum Nutrition**$15.27**4.6★56,347 rev](https://www.amazon.com/dp/B002DYIZEE) [3**Optimum Nutrition Creatine Micronized Creatine Monohydrate Capsules Supports Strength & Recovery Banned Substance Tested 2.5g per Serving 50 Servings 100 Count**Optimum Nutrition**$19.09**4.6★56,347 rev](https://www.amazon.com/dp/B00DLWONF2) [4**THORNE Creatine - Micronized Creatine Monohydrate Powder - Support for Muscles & Cognitive Function* - for Women & Men - Unflavored - NSF Certified for Sport - 5 g per Serving - 90 Servings**THORNE**$43.39**4.7★17,047 rev](https://www.amazon.com/dp/B07978VPPH) [5**HEARTHY FOODS Creatine Monohydrate Micronized Powder 500G - 100 Servings 5000mg Per Serving (5g) - for Men & Women Muscle Growth & Recovery - UNFLAVORED**HEARTHY FOODS**$11.09**4.6★2,723 rev](https://www.amazon.com/dp/B0DX7846R5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**METALIFE 100% Pure Creatine Monohydrate Powder 200 Servings Micronized Powder Muscle Growth Unflavored Ideal for Athletes & Fitness Enthusiasts Third Party lab Tested Vegan 1000 g**METALIFE**$29.80**1,399 rev8mo ago](https://www.amazon.com/dp/B0F5B39YZQ) [**Venture Pal 100% Pure Micronized Creatine Monohydrate Powder Unflavored Creatine for Women & Men Vegan Keto Gluten Free 5 g (5000mg) per Serving Creatina Monohidratada en Polvo**Venture Pal**$9.99**1,363 rev1y ago](https://www.amazon.com/dp/B0FHHD5M7T) [**HEARTHY FOODS Creatine Monohydrate Micronized Powder 500G - 100 Servings 5000mg Per Serving (5g) - for Men & Women Muscle Growth & Recovery - UNFLAVORED**HEARTHY FOODS**$11.09**2,723 rev1y ago](https://www.amazon.com/dp/B0DX7846R5) [**Orgain Creatine Monohydrate Micronized Powder 100 Servings Unflavored Supports Muscle Growth Post Workout Recovery and Brain Health No Artificial Additives for Men & Women (Packaging May Vary)**Orgain**$17.88**1,908 rev1y ago](https://www.amazon.com/dp/B0DWGM5ZXQ) [**THORNE Creatine - Micronized Creatine Monohydrate Powder - Support for Muscles & Cognitive Function* - for Women & Men - Unflavored - NSF Certified for Sport - 5 g per Serving - 30 Servings**THORNE**$35.60**17,047 rev1y ago](https://www.amazon.com/dp/B0DVWKPJ32)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**METALIFE 100% Pure Creatine Monohydrate Powder 200 Servings Micronized Powder Muscle Growth Unflavored Ideal for Athletes & Fitness Enthusiasts Third Party lab Tested Vegan 1000 g**METALIFE**$29.80**4.7★**▲ 151%**](https://www.amazon.com/dp/B0F5B39YZQ) [**THORNE Creatine - Micronized Creatine Monohydrate Powder - Support for Muscles & Cognitive Function* - for Women & Men - Unflavored - NSF Certified for Sport - 5 g per Serving - 30 Servings**THORNE**$35.60**4.7★**▲ 93%**](https://www.amazon.com/dp/B0DVWKPJ32) [**Orgain Creatine Monohydrate Micronized Powder 100 Servings Unflavored Supports Muscle Growth Post Workout Recovery and Brain Health No Artificial Additives for Men & Women (Packaging May Vary)**Orgain**$17.88**4.7★**▲ 49%**](https://www.amazon.com/dp/B0DWGM5ZXQ) [**NAKED Pure Micronized Creatine Monohydrate Powder - NSF Certified Unflavored 500g 1.1lb Bulk - Vegan Non-GMO Gluten-Free Soy-Free No Fillers Supports Muscle Growth & Strength - 100 Servings**NAKED**$22.09**4.7★**▲ 47%**](https://www.amazon.com/dp/B0B9YMNYWK) [**Sports Research Creatine Monohydrate - Gain Lean Muscle Improve Performance and Strength and Support Workout Recovery - 5 g Micronized Creatine - 10.58 oz**Sports Research**$16.07**4.7★**▲ 46%**](https://www.amazon.com/dp/B0CCJZ248Z)
**~~View all trending →~~**
## **What buyers say about creatine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great value and the quality has been consistent”*
**Value For Money**10%
*“Best value”*
**Solubility**8%
*“Dissolves easily”*
**Taste-Overall**7%
*“has no strange taste”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Muscle Pain Relief**4%
*“Good muscle recovery”*
**Energy Level**3%
*“Great energy”*
**Nutritional Content**3%
*“Good supplement”*
**Flavor**3%
*“the flavor is pretty tasty”*
**Ease Of Use**3%
*“Easy to Take”*
### **What buyers complain about **
**Taste-Overall**15%
*“Bad aftertaste”*
**Solubility**11%
*“dissolves poorly”*
**Smell**6%
*“Fishy smell”*
**Flavor**5%
*“Bad Flavor”*
**Value For Money**3%
*“More expensive”*
**Side Effects**3%
*“Severe side effects”*
**Quality-Overall**3%
*“Bad quality control”*
**Dosage**3%
*“Wrong dosage, be careful”*
**Acid Regulator/Stomach Ache Relief**2%
*“Made me very bloated”*
**Functionality-Overall**2%
*“No results”*
### **Top return reasons **
**Value For Money**14%
**Advertised Vs Actual Product**10%
**Size-Overall**10%
**Functionality-Overall**7%
**Taste-Overall**7%
**Flavor**6%
**Leak-Proof**4%
**Certifications**4%
**Ingredients-Overall**3%
**Smell**3%
## **Common questions**
- **Is creatine profitable to sell on Amazon United States?**
- The niche generates $81.0M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the creatine niche?**
- 18 brands and 60 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in creatine?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Smell. The return rate is 0.0%.
- **When does demand for creatine peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the creatine niche?**
- Listings span $9.99–$49.01; the average listing price is $24.45 (sweet spot $15–$100). The average incumbent carries 19,488 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)