---
title: "Creatine Protein Powder — $671K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/creatine-protein-powder"
last_updated: "2026-08-11T11:24:55.481Z"
locale: en
meta:
description: "Niche score 60/100 · $671K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $671K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Creatine Protein Powder — $671K/yr Amazon US Niche (2026) - Flapen"
---
# **creatine protein powder**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 25Conversion 61Competition 76Returns 100Price range 95Avg price 95Brand share 12Review moat 23Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.28**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.15–$85.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$671K**
$671K/yr · 298K searches
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,803.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, creatine protein powder is a $671K/yr Amazon United States market (298K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **creatine protein powder market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$634K–$846K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**414**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 79%
**Open market**
**4%**
- BIRDMAN50% - Animal32% - Ancient Nutrition6% - Vega4% - Optimum Nutrition2% - MuscleTech1% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.5×
[**Open Trend **](https://flapen.com/research/us/health-household/creatine-protein-powder/trend)
## **Top creatine protein powder search terms**
- **animal creatine**51K/yr-6.0%9.1% conv. - **birdman protein powder**52K/yr+9.9%5.0% conv. - **birdman**46K/yr-5.9%1.8% conv. - **creatine protein powder**24K/yr+1.2%1.6% conv. - **birdman protein**14K/yr+30.7%3.3% conv. - **falcon protein powder**14K/yr+18.0%7.4% conv. - **protein and creatine powder combo**16K/yr-23.2%2.0% conv. - **creatine and protein powder**12K/yr-5.9%1.6% conv. - **protein creatine**10K/yr+1.4%1.6% conv. - **birdman falcon protein powder**9K/yr-8.4%7.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/creatine-protein-powder/search-terms)
## **Top creatine protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$27K8%$54K12%$81K16%$107K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Animal Creatine Monohydrate Powder Micronized for Muscle Recovery Cellular Energy and Daily Wellness for Men and Women Unflavored 300g**Animal**$18.13**4.8★1,933 rev](https://www.amazon.com/dp/B0BHKP9RT4) [2**BIRDMAN Falcon Organic Vegan Protein Powder Vanilla 24g Protein Sugar Free Probiotics Low Carb Keto Friendly Dairy Free Lactose Free Non Whey Plant Based Pea Protein Powder - 18 Servings**BIRDMAN**$31.05**4.2★6,781 rev](https://www.amazon.com/dp/B09ZKKK52J) [3**Birdman Falcon Performance Vegan Protein Powder 31g Protein 5g Creatine 5g BCAA Probiotics Electrolytes Pre Workout Low Carb Sugar Free & Dairy Free Plant Based Chocolate Protein -19 servings**BIRDMAN**$37.10**4.1★6,815 rev](https://www.amazon.com/dp/B0CQ8WX4NV) [4**BIRDMAN Falcon Performance Vegan Protein Powder 31g Protein 5g Creatine 5g BCAA Probiotics Electrolytes Pre Workout Low Carb Sugar Free & Dairy Free Plant Based Vanilla Protein 29 Servings**BIRDMAN**$58.40**4.0★2,205 rev](https://www.amazon.com/dp/B0CQ8X1D15) [5**Animal Creatine Chews Tablets - Enhanced Creatine Monohydrate with AstraGin to Improve Absorption Sea Salt for Added Pumps Delicious and Convenient Chewable Tablets - Fruit Punch**Animal**$28.58**4.4★1,721 rev](https://www.amazon.com/dp/B0B4Z5JM25)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Animal Creatine Chews x Smarties Edition - 5g Creatine Monohydrate for Strength Power & Training Recovery Support with Sea Salt Convenient Chewable Creatine Supplement for Men & Women - 120 Tablets**Animal**$29.62**94 rev4mo ago](https://www.amazon.com/dp/B0GS7GQHQM) [**Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings**Ancient Nutrition**$58.38**68 rev9mo ago](https://www.amazon.com/dp/B0FSN6FRWR) [**Animal Creatine HMB Powder 3g myHMB + 5g Creatine with Electrolytes for Recovery & Daily Energy Power Punch Flavor 30 Servings**Animal**$47.76**183 rev1y ago](https://www.amazon.com/dp/B0F6KP9LGT) [**Animal Creatine HMB Powder 3g myHMB + 5g Creatine with Electrolytes for Recovery & Daily Energy Dragon Berry Flavor 30 Servings**Animal**$47.73**153 rev1y ago](https://www.amazon.com/dp/B0F6KKYJ1K) [**Animal Creatine Chews Enhanced Creatine Monohydrate Chewable Tablets with AstraGin & Sea Salt Max Absorption Pre Post-Workout Lean Muscle Growth Strength & Recovery New Flavor Candy Crushd**Animal**$29.24**384 rev1y ago](https://www.amazon.com/dp/B0F17GF7WS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Animal Creatine Chews x Smarties Edition - 5g Creatine Monohydrate for Strength Power & Training Recovery Support with Sea Salt Convenient Chewable Creatine Supplement for Men & Women - 120 Tablets**Animal**$29.62**4.0★**▲ 262%**](https://www.amazon.com/dp/B0GS7GQHQM) [**Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings**Ancient Nutrition**$58.38**4.4★**▲ 186%**](https://www.amazon.com/dp/B0FSN6FRWR) [**Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 13 Servings 1.38 lb (Pack of 1)**Vega**$23.55**4.3★**▲ 129%**](https://www.amazon.com/dp/B0DP3QZZNH) [**Birdman Falcon Performance Vegan Protein Powder 31g Protein 5g Creatine 5g BCAA Probiotics Electrolytes Pre Workout Low Carb Sugar Free & Dairy Free Plant Based Chocolate Protein -47 servings**BIRDMAN**$85.75**4.1★**▲ 100%**](https://www.amazon.com/dp/B0CQ8VHPLT) [**BIRDMAN Falcon Performance Vegan Protein Powder 31g Protein 5g Creatine 5g BCAA Probiotics Electrolytes Pre Workout Low Carb Sugar Free & Dairy Free Plant Based Vanilla Protein 29 Servings**BIRDMAN**$58.40**4.0★**▲ 53%**](https://www.amazon.com/dp/B0CQ8X1D15)
**~~View all trending →~~**
## **What buyers say about creatine protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**14%
*“Best Taste”*
**Quality-Overall**14%
*“The quality is consistent”*
**Nutritional Content**7%
*“Good protein”*
**Flavor**6%
*“the orange flavor is good”*
**Value For Money**6%
*“Good value for the money”*
**Solubility**6%
*“Easy to Mix”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Energy Level**3%
*“Great energy”*
**Blend/Ratio**3%
*“Mix it well”*
**Efficiency**3%
*“Works well”*
### **What buyers complain about **
**Taste-Overall**18%
*“tasted funny”*
**Solubility**9%
*“Doesn't mix well”*
**Flavor**7%
*“Bad Flavor”*
**Value For Money**4%
*“Not worth the price”*
**Texture/Consistency-Overall**4%
*“Grainy texture”*
**Quality-Overall**2%
*“Bad quality control”*
**Smell**2%
*“The smell is awful”*
**Sweetness**2%
*“Too much added sugar”*
**Side Effects**2%
*“Gave me heartburn”*
**Acid Regulator/Stomach Ache Relief**2%
*“Hurt my stomach sooo bad”*
### **Top return reasons **
**Value For Money**18%
**Flavor**12%
**Functionality-Overall**10%
**Ingredients-Overall**7%
**Quality-Overall**6%
**Product Condition**6%
**Taste-Overall**6%
**Acid Regulator/Stomach Ache Relief**4%
**Advertised Vs Actual Product**4%
**Solubility**3%
## **Common questions**
- **Is creatine protein powder profitable to sell on Amazon United States?**
- The niche generates $671K/yr across 38 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the creatine protein powder niche?**
- 10 brands and 414 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in creatine protein powder?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- **When does demand for creatine protein powder peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 8.5× the quietest.
- **What does it cost to enter the creatine protein powder niche?**
- Listings span $15.15–$85.75; the average listing price is $42.28 (sweet spot $15–$100). The average incumbent carries 6,803 reviews — the moat a new listing must climb.
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