---
title: "Trend — cr2477 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cr2477/trend"
last_updated: "2026-08-11T08:32:06.943Z"
locale: en
meta:
  description: "Niche score 50/100 · $617K/yr market · 219K searches/yr. A concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $617K/yr market · 219K searches/yr. A concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cr2477 - Flapen"
---

# **cr2477**

**Worth a look**

Shows searches that convert (26.8% search→purchase), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.

Market size 65Growth 23Conversion 100Competition 15Returns 97Price range 43Avg price 38Brand share 25Review moat 62Quality gap 57

**Conversion**

**Incredible****26.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$617K**

$617K/yr · 219K searches

**Review moat**

**Good****1,037.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$6.73–$21.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.52**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

## Trend