---
title: "Cr123a 3v Lithium Battery — $10.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cr123a-3v-lithium-battery"
last_updated: "2026-08-11T10:39:26.097Z"
locale: en
meta:
description: "Niche score 55/100 · $10.5M/yr market · 3.1M searches/yr. A deep review moat (14,866 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $10.5M/yr market · 3.1M searches/yr. A deep review moat (14,866 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cr123a 3v Lithium Battery — $10.5M/yr Amazon US Niche (2026) - Flapen"
---
# **cr123a 3v lithium battery**
**Worth a look**
Shows a $10.5M/yr market, but a deep review moat (14,866 avg reviews) keeps it on the watch list.
Market size 100Growth 20Conversion 100Competition 27Returns 96Price range 76Avg price 78Brand share 28Review moat 19Quality gap 22
**Market size**
**Incredible****$10.5M**
$10.5M/yr · 3.1M searches
**Conversion**
**Incredible****21.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.85–$41.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,866.2**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cr123a 3v lithium battery is a $10.5M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cr123a 3v lithium battery market data**
- **Units sold / yr**
- **600K–800K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$9.8M–$13.1M**
- units × avg price
- **Conversion rate**
- **21.0%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**120**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**9%**
- DURACELL34% - Energizer25% - Amazon Basics21% - Voniko5% - XUNIUZERO4% - HW3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.
70K50KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/cr123a-3v-lithium-battery/trend)
## **Top cr123a 3v lithium battery search terms**
- **cr123a 3v lithium battery**881K/yr-15.6%21.8% conv. - **cr123a**520K/yr-8.4%17.8% conv. - **cr123a battery**381K/yr-9.1%17.0% conv. - **123a lithium batteries**235K/yr-10.1%14.9% conv. - **123**133K/yr+28.5%0.4% conv. - **123 batteries**149K/yr-9.8%20.4% conv. - **cr123a lithium batteries**135K/yr-0.3%16.4% conv. - **cr123**141K/yr-19.8%13.9% conv. - **cr 123a 3v lithium battery**69K/yr-13.1%22.0% conv. - **123 batteries lithium**58K/yr-21.0%21.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/cr123a-3v-lithium-battery/search-terms)
## **Top cr123a 3v lithium battery products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.0M20%$2.1M30%$3.1M40%$4.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries 3 Volt Up to 10-Year Shelf Life**Amazon Basics**$14.07**4.6★43,690 rev](https://www.amazon.com/dp/B07WTQHK27) [2**Duracell CR123A 3V Lithium Battery 6 Count (Pack of 1) 3 Volt High Power for Home Safety Security Devices Flashlights Smoke Alarms Home Automation**DURACELL**$23.99**4.8★22,147 rev](https://www.amazon.com/dp/B085LW4XKQ) [3**Duracell CR123A 3V Lithium Battery 2 Count (Pack of 1) 3 Volt High Power Long-Lasting for Home Safety Security Devices Flashlights Smoke Alarms Home Automation**DURACELL**$10.70**4.7★13,893 rev](https://www.amazon.com/dp/B004XWJHZU) [4**Energizer 123 Lithium Photo Battery 12 Batteries 1-Pack**Energizer**$23.15**4.7★11,565 rev](https://www.amazon.com/dp/B01CL0AG2S) [5**Energizer 123 Lithium Batteries (6 Pack) 3V Photo Batteries**Energizer**$13.55**4.7★38,136 rev](https://www.amazon.com/dp/B0036QL1JY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XUNIUZERO CR123A 3V Batteries (6-Pack) Photo Non-Rechargeable Lithium Battery 3 Volt 123 Lithium Battery 10 Years Shelf Life**XUNIUZERO**$6.85**917 rev1y ago](https://www.amazon.com/dp/B0DZBKVV6F) [![HW CR123A 3V Lithium Battery [6-Pack] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)](https://m.media-amazon.com/images/I/51qWzNkAJeL.jpg)**HW CR123A 3V Lithium Battery \[6-Pack\] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)**HW**$9.44**524 rev1y ago](https://www.amazon.com/dp/B0DF4TJ83Q) [**Enegitech CR123A 3V Lithium Battery 123 3 Volt Lithium Battery for Home Security Alarm System Sensor Doorlock Smok Carbon Monoxide Alarm Non-Rechargeable (CR123A 2 Pack)**Enegitech**$6.88**1,770 rev2y ago](https://www.amazon.com/dp/B0CGLQ1SN3) [**POWEROWL CR123A 3V Lithium Battery 12 Count High Capacity 123A 123 C123 Batteries Long-Lasting Power**POWEROWL**$16.43**4,030 rev3y ago](https://www.amazon.com/dp/B0C6M6DNS1) [**DURNERGY CR123A Lithium Batteries 12 Pack 3 Volt 10 Year Shelf Life High Power 123A Battery Compatible with CR17345 CR17335**DURNERGY**$17.16**2,481 rev3y ago](https://www.amazon.com/dp/B0BVM18YR7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![HW CR123A 3V Lithium Battery [6-Pack] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)](https://m.media-amazon.com/images/I/51qWzNkAJeL.jpg)**HW CR123A 3V Lithium Battery \[6-Pack\] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)**HW**$9.44**4.6★**▲ 146%**](https://www.amazon.com/dp/B0DF4TJ83Q) [**Energizer 123 Lithium Photo Battery 12 Batteries 1-Pack**Energizer**$23.15**4.7★**▲ 92%**](https://www.amazon.com/dp/B01CL0AG2S) [**Duracell CR123A 3V Lithium Battery 2 Count (Pack of 1) 3 Volt High Power Long-Lasting for Home Safety Security Devices Flashlights Smoke Alarms Home Automation**DURACELL**$10.70**4.7★**▲ 49%**](https://www.amazon.com/dp/B004XWJHZU) [**Duracell CR123A 3V Lithium Battery 6 Count (Pack of 1) 3 Volt High Power for Home Safety Security Devices Flashlights Smoke Alarms Home Automation**DURACELL**$23.99**4.8★**▲ 39%**](https://www.amazon.com/dp/B085LW4XKQ) [**Energizer 123 6 Lithium Batteries - Pack of 6 (Silver)**Energizer**$11.26**4.7★**— 3%**](https://www.amazon.com/dp/B0051WTI3C)
**~~View all trending →~~**
## **What buyers say about cr123a 3v lithium battery**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Battery Life**25%
*“Great battery”*
**Value For Money**23%
*“Best deal”*
**Advertised Vs Actual Product**13%
*“As Advertised”*
**Quality-Overall**10%
*“The build quality feels solid”*
**Size-Overall**7%
*“Exact fit”*
**Durability**6%
*“Durable”*
**Charging**1%
*“Batteries are charged up and full”*
**Efficiency**1%
*“Works fine”*
**Brightness/Shine/Glow**1%
*“Flashlight is way brighter with these”*
**Compatibility-Overall**1%
*“No fuss, no compatibility issues”*
### **What buyers complain about **
**Battery Life**43%
*“Bad Batteries”*
**Durability**22%
*“Died after just 6 months”*
**Quality-Overall**9%
*“Garbage”*
**Charging**5%
*“will no longer hold a charge”*
**Size-Overall**4%
*“Too small”*
**Value For Money**4%
*“a waste of money”*
**Functionality-Overall**3%
*“it would not come out”*
**Advertised Vs Actual Product**1%
*“False advertisement”*
**Defective Material/Parts**1%
*“Because the product that I purchased them for is not working properly”*
**Strength**1%
*“Weak”*
### **Top return reasons **
**Size-Overall**48%
**Battery Life**11%
**Value For Money**10%
**Functionality-Overall**9%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**7%
**Charging**3%
**Product Condition**1%
**Durability**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is cr123a 3v lithium battery profitable to sell on Amazon United States?**
- The niche generates $10.5M/yr across 15 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the cr123a 3v lithium battery niche?**
- 10 brands and 120 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in cr123a 3v lithium battery?**
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.7%.
- **When does demand for cr123a 3v lithium battery peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cr123a 3v lithium battery niche?**
- Listings span $6.85–$41.24; the average listing price is $16.34 (sweet spot $15–$100). The average incumbent carries 14,866 reviews — the moat a new listing must climb.
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