---
title: "Counto Smart Scale — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/counto-smart-scale"
last_updated: "2026-08-11T10:19:43.724Z"
locale: en
meta:
description: "Niche score 29/100 · $33K/yr market · 14K searches/yr · $39.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $33K/yr market · 14K searches/yr · $39.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Counto Smart Scale — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **counto smart scale**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 12Conversion 65Competition 0Returns 75Price range 95Avg price 95Brand share 0Review moat 0Quality gap 25
**Avg price**
**Incredible****$39.28**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.95–$72.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$33K**
$33K/yr · 14K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****206,297.75**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, counto smart scale is a $33K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **counto smart scale market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **$29K–$39K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **246 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- REATHLETE83% - Etekcity12% - RENPHO5%
## **Demand**
Weekly Amazon search volume, last 25 weeks — -26.2% search growth over the last 90 days.
1K600Spike '26Prime Day '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/counto-smart-scale/trend)
## **Top counto smart scale search terms**
- **counto smart scale**9K/yr-22.1%5.2% conv. - **counto scale**4K/yr-27.2%6.4% conv. - **counto**2K/yr-48.4%4.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/counto-smart-scale/search-terms)
## **Top counto smart scale products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$8K50%$16K75%$25K100%$33K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COUNTO Smart Scale- Digital Scale Measuring Body Parameters| Smart Bluetooth Body Fat Measurement Device Body Composition Monitor with Smart App| Bathroom Scales Accurate for Bmi Muscle**REATHLETE**$41.58**4.4★186 rev](https://www.amazon.com/dp/B0CMNZNDPZ) [2**Etekcity Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps LED Tempered glass**Etekcity**$20.95**4.7★140,092 rev](https://www.amazon.com/dp/B095YJW56C) [3**Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black**Etekcity**$72.64**4.7★348,509 rev](https://www.amazon.com/dp/B09HCJD6H1) [4**RENPHO Smart Scale for Body Weight Tempered Glass Bathroom Digital Scale with BMI Body Fat Bluetooth Fitness Equipment Sync with Apps Accurate for Weight Loss Home Use 400 lbs Elis 1**RENPHO**$21.94**4.6★336,404 rev](https://www.amazon.com/dp/B01N1UX8RW)
### **Newest**
by launch date
[**COUNTO Smart Scale- Digital Scale Measuring Body Parameters| Smart Bluetooth Body Fat Measurement Device Body Composition Monitor with Smart App| Bathroom Scales Accurate for Bmi Muscle**REATHLETE**$41.58**186 rev2y ago](https://www.amazon.com/dp/B0CMNZNDPZ) [**Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black**Etekcity**$72.64**348,509 rev4y ago](https://www.amazon.com/dp/B09HCJD6H1) [**Etekcity Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps LED Tempered glass**Etekcity**$20.95**140,092 rev5y ago](https://www.amazon.com/dp/B095YJW56C) [**RENPHO Smart Scale for Body Weight Tempered Glass Bathroom Digital Scale with BMI Body Fat Bluetooth Fitness Equipment Sync with Apps Accurate for Weight Loss Home Use 400 lbs Elis 1**RENPHO**$21.94**336,404 rev9y ago](https://www.amazon.com/dp/B01N1UX8RW)
### **Trending**
90-day click momentum
[**Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black**Etekcity**$72.64**4.7★**▲ 98%**](https://www.amazon.com/dp/B09HCJD6H1) [**COUNTO Smart Scale- Digital Scale Measuring Body Parameters| Smart Bluetooth Body Fat Measurement Device Body Composition Monitor with Smart App| Bathroom Scales Accurate for Bmi Muscle**REATHLETE**$41.58**4.4★**— 2%**](https://www.amazon.com/dp/B0CMNZNDPZ) [**RENPHO Smart Scale for Body Weight Tempered Glass Bathroom Digital Scale with BMI Body Fat Bluetooth Fitness Equipment Sync with Apps Accurate for Weight Loss Home Use 400 lbs Elis 1**RENPHO**$21.94**4.6★**▼ 26%**](https://www.amazon.com/dp/B01N1UX8RW) [**Etekcity Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps LED Tempered glass**Etekcity**$20.95**4.7★**▼ 28%**](https://www.amazon.com/dp/B095YJW56C)
## **What buyers say about counto smart scale**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Health Monitoring**14%
*“Great tool for health”*
**Accuracy-Overall**14%
*“Accuracy is spot on”*
**Value For Money**13%
*“Money well spent”*
**Ease Of Use**11%
*“very user-friendly”*
**Quality-Overall**10%
*“Great quality and exactly as described”*
**Weight Loss**5%
*“Perfect for my weight loss”*
**Advertised Vs Actual Product**5%
*“As described”*
**Efficiency**4%
*“Works Well”*
**Connectivity-Overall**3%
*“Easy to Connect”*
**Assembly/Installation**3%
*“Setup was quick”*
### **What buyers complain about **
**Durability**19%
*“broke after a week”*
**Measurement/Reading Accuracy**14%
*“Terrible accuracy”*
**Accuracy-Overall**8%
*“Completely inaccurate”*
**Functionality-Overall**7%
*“Barely works”*
**Battery Life**7%
*“Battery life is terrible”*
**Connectivity-Overall**6%
*“Cant connect”*
**Software/Application**5%
*“App sucks”*
**Quality-Overall**3%
*“Bad quality”*
**Weight Loss**3%
*“starts increasing weight immediately”*
**Value For Money**2%
*“was only slightly more expensive”*
### **Top return reasons **
**Measurement/Reading Accuracy**23%
**Functionality-Overall**17%
**Connectivity-Overall**11%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Software/Application**6%
**Accuracy-Overall**5%
**Size-Overall**5%
**Display-Overall**3%
**Compatibility-Overall**2%
## **Common questions**
- **Is counto smart scale profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 4 tracked products. 90-day search growth is -26.2%. Flapen's verdict: Skip it (29/100).
- **How competitive is the counto smart scale niche?**
- 3 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in counto smart scale?**
- Top complaints mined from reviews: Durability, Measurement/Reading Accuracy, Accuracy-Overall. The return rate is 2.0%.
- **What does it cost to enter the counto smart scale niche?**
- Listings span $20.95–$72.64; the average listing price is $39.28 (sweet spot $15–$100). The average incumbent carries 206,298 reviews — the moat a new listing must climb.
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