---
title: "Trend — cottonelle aloe toilet paper - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cottonelle-aloe-toilet-paper/trend"
last_updated: "2026-08-11T12:46:41.739Z"
locale: en
meta:
  description: "Niche score 58/100 · $7.1M/yr market · 2.2M searches/yr · $18.14 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $7.1M/yr market · 2.2M searches/yr · $18.14 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — cottonelle aloe toilet paper - Flapen"
---

# **cottonelle aloe toilet paper**

**Launch it**

A $7.1M/yr market growing +11.2% this quarter with returns at 0.1% — clears our launch bar.

Market size 99Growth 39Conversion 98Competition 53Returns 100Price range 62Avg price 83Brand share 5Review moat 0Quality gap 15

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$7.1M**

$7.1M/yr · 2.2M searches

**Conversion**

**Incredible****17.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.14**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.92–$31.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+11.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****96,873.45**

avg incumbent reviews — the moat a new listing must climb

## Trend