---
title: "Cortisol Supplement — $6.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cortisol-supplement"
last_updated: "2026-08-06T21:32:40.402Z"
locale: en
meta:
description: "Niche score 65/100 · $6.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $6.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cortisol Supplement — $6.3M/yr Amazon US Niche (2026) - Flapen"
---
# **cortisol supplement**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 18Conversion 68Competition 44Returns 100Price range 86Avg price 95Brand share 67Review moat 42Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$6.3M**
$6.3M/yr · 3.9M searches
**Avg price**
**Incredible****$26.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.41–$66.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,287.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cortisol supplement is a $6.3M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cortisol supplement market data**
- **Units sold / yr**
- **200K–250K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$5.3M–$6.6M**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#253**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**65%**
Top 20: 96%
**Top-5 click share**
**58%**
Top 20: 92%
**Open market**
**32%**
- Integrative Therapeutics31% - StrongVit16% - Nello7% - THORNE6% - Pure Encapsulations4% - VITALCRAFT LABS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/cortisol-supplement/trend)
## **Top cortisol supplement search terms**
- **cortisol supplements for women**1.3M/yr-19.5%3.0% conv. - **cortisol reducer**704K/yr-30.9%3.2% conv. - **cortisol**400K/yr-9.1%3.1% conv. - **cortisol manager**340K/yr+8.4%9.9% conv. - **cortisol reducer for men**119K/yr+113.1%4.9% conv. - **cortisol reducer for women**138K/yr+34.5%2.5% conv. - **cortisol detox for women**214K/yr-51.4%1.9% conv. - **integrative therapeutics**70K/yr+12.4%0.7% conv. - **her bodhi cortisol detox for weight loss**105K/yr-33.4%1.2% conv. - **lower cortisol for women**89K/yr-49.9%2.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/cortisol-supplement/search-terms)
## **Top cortisol supplement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$632K20%$1.3M30%$1.9M40%$2.5M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets**Integrative Therapeutics**$25.21**4.2★10,811 rev](https://www.amazon.com/dp/B002D2JYYG) [2**StrongVit Cortisol Supplements for Women and Men with Magnesium Ashwagandha & L-Theanine. High Cortisol Reducer Manager Detox Lower and Control. Sleep Support & Stress Relief USA**StrongVit**$19.83**4.4★1,687 rev](https://www.amazon.com/dp/B0DVLVKT7W) [3**Nello Supercalm Powdered Drink Mix Cortisol Reducer and Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO On The Go 20 Ct Raspberry Lemonade**Nello**$37.59**4.3★6,926 rev](https://www.amazon.com/dp/B0BY3FDX3K) [4**THORNE - Adrenal Cortex - Supplement for Cortisol Management - Supports Healthy Adrenal Gland Function Stress Management Immune System Fatigue & Metabolism* - Third-Party Certified - 60 Capsules**THORNE**$19.42**4.4★4,588 rev](https://www.amazon.com/dp/B000FGWDAY) [5**Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 90 Tablets**Integrative Therapeutics**$66.40**4.2★10,811 rev](https://www.amazon.com/dp/B0031TRUOG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cortisol Supplement for Women - Rhodiola Rosea Ashwagandha Saffron L-Theanine Magnesium Glycinate -Supports Sleep & Calm Advanced Cortisol Reducer Support with Phosphatidylserine Made in USA**NutroVate**$20.82**61 rev2mo ago](https://www.amazon.com/dp/B0GFBGYFNL) [**Totaria Womens Cortisol with Hormonal Balance | Stress Relief - Ashwagandha L-Theanine Magnesium Myo-Inositol Mood Focus & Sleep Support PMS* 120 Ct.**Totaria**$22.81**48 rev3mo ago](https://www.amazon.com/dp/B0GYR3WGHB) [**POSOCAMA Cortisol Supplements for Women and Men High Cortisol Reducer with 500mg Ashwagandha Magnesium Rhodiola & L-Theanine-Supports Cortisol Calm Sleep & Stress Relief90 Ct**POSOCAMA**$20.02**94 rev3mo ago](https://www.amazon.com/dp/B0GX512N4H) [**Cortisol Supplements for Women & Men Sugar Free 15-in-1 Cortisol Gummies with Magnesium Ashwagandha L-Theanine & Rhodiola Stress Mood & Focus Support Vegan 90 Count**ZENORIAE**$17.81**77 rev4mo ago](https://www.amazon.com/dp/B0GTT876ZJ) [**Cortisol Reducer for Men & Women - Cortisol Supplements for Women & Men with Ashwagandha Magnesium L-Theanine & Vitamin B Complex Stress Relief Vegan Non-GMO Made in USA 60 Capsules**NutriFact**$24.95**42 rev7mo ago](https://www.amazon.com/dp/B0FR8DLK3H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**POSOCAMA Cortisol Supplements for Women and Men High Cortisol Reducer with 500mg Ashwagandha Magnesium Rhodiola & L-Theanine-Supports Cortisol Calm Sleep & Stress Relief90 Ct**POSOCAMA**$20.02**4.5★**▲ 251%**](https://www.amazon.com/dp/B0GX512N4H) [**Cortisol Supplement for Women - Rhodiola Rosea Ashwagandha Saffron L-Theanine Magnesium Glycinate -Supports Sleep & Calm Advanced Cortisol Reducer Support with Phosphatidylserine Made in USA**NutroVate**$20.82**4.5★**▲ 250%**](https://www.amazon.com/dp/B0GFBGYFNL) [**Totaria Womens Cortisol with Hormonal Balance | Stress Relief - Ashwagandha L-Theanine Magnesium Myo-Inositol Mood Focus & Sleep Support PMS* 120 Ct.**Totaria**$22.81**4.2★**▲ 248%**](https://www.amazon.com/dp/B0GYR3WGHB) [**Cortisol Reducer for Men & Women - Cortisol Supplements for Women & Men with Ashwagandha Magnesium L-Theanine & Vitamin B Complex Stress Relief Vegan Non-GMO Made in USA 60 Capsules**NutriFact**$24.95**4.1★**▲ 248%**](https://www.amazon.com/dp/B0FR8DLK3H) [**Cortisol Supplements for Women & Men Sugar Free 15-in-1 Cortisol Gummies with Magnesium Ashwagandha L-Theanine & Rhodiola Stress Mood & Focus Support Vegan 90 Count**ZENORIAE**$17.81**4.7★**▲ 245%**](https://www.amazon.com/dp/B0GTT876ZJ)
**~~View all trending →~~**
## **What buyers say about cortisol supplement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**19%
*“Helps me sleep”*
**Stress/Anxiety**10%
*“Helps me with stress”*
**Quality-Overall**9%
*“Great product and results”*
**Taste-Overall**7%
*“Good Taste”*
**Efficiency**4%
*“It Works as Stated”*
**Vitamin**4%
*“It has a good variety of vitamins”*
**Energy Level**4%
*“good for energy”*
**Soothing Effect**3%
*“and definitely has a calming effect”*
**Value For Money**3%
*“Money well spent”*
**Focus Enhancement**2%
*“Helps me stay focused”*
### **What buyers complain about **
**Sleep Quality**15%
*“Didnt help with sleep”*
**Functionality-Overall**10%
*“Didn't work”*
**Value For Money**6%
*“Waste of money”*
**Stress/Anxiety**5%
*“My anxiety has been very bad”*
**Side Effects**5%
*“Made me sick”*
**Dosage**4%
*“almost took all the pills”*
**Taste-Overall**3%
*“Unpleasant taste”*
**Acid Regulator/Stomach Ache Relief**3%
*“Causes major stomach discomfort”*
**Allergies**3%
*“Allergic reaction”*
**Weight Loss**2%
*“Not for weight loss”*
### **Top return reasons **
**Functionality-Overall**17%
**Side Effects**15%
**Sleep Quality**9%
**Value For Money**9%
**Compatibility-Overall**4%
**Flavor**4%
**Certifications**4%
**Dosage**4%
**Calcium**4%
**Taste-Overall**4%
## **Common questions**
- **Is cortisol supplement profitable to sell on Amazon United States?**
- The niche generates $6.3M/yr across 26 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the cortisol supplement niche?**
- 23 brands and 37 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in cortisol supplement?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for cortisol supplement peak?**
- Demand is steady year-round — the busiest month runs 2.5× the quietest.
- **What does it cost to enter the cortisol supplement niche?**
- Listings span $8.41–$66.40; the average listing price is $26.59 (sweet spot $15–$100). The average incumbent carries 2,288 reviews — the moat a new listing must climb.
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