---
title: "Cookies and Cream Protein Shake — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cookies-and-cream-protein-shake"
last_updated: "2026-08-06T18:48:13.054Z"
locale: en
meta:
description: "Niche score 45/100 · $81K/yr market · 133K searches/yr · $30.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $81K/yr market · 133K searches/yr · $30.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cookies and Cream Protein Shake — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **cookies and cream protein shake**
**Skip it**
Soft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 7Conversion 25Competition 80Returns 100Price range 85Avg price 95Brand share 26Review moat 24Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.84–$59.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,590.03**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$81K**
$81K/yr · 133K searches
**Growth**
**Bad****-35.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cookies and cream protein shake is a $81K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cookies and cream protein shake market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$302K–$377K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **85%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 81%
**Open market**
**7%**
- Premier Protein70% - Labrada6% - GNC5% - Quest4% - FlavCity4% - Pure Protein4% - Open — no brand owns it (7 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.3% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/health-household/cookies-and-cream-protein-shake/trend)
## **Top cookies and cream protein shake search terms**
- **mint chocolate protein shake**13K/yr-32.7%1.9% conv. - **premier protein mint chocolate**12K/yr-28.7%1.7% conv. - **premier protein shake mint chocolate**9K/yr-2.8%1.7% conv. - **premier protein winter mint chocolate**14K/yr-52.0%1.4% conv. - **winter mint premier protein shake**11K/yr-35.4%1.3% conv. - **mint protein shake**9K/yr-41.3%1.9% conv. - **premier protein shake mint**9K/yr-46.2%1.8% conv. - **chocolate mint protein shake**7K/yr-13.0%2.2% conv. - **premier protein mint**10K/yr-43.7%2.0% conv. - **premier protein chocolate mint**6K/yr-32.4%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/cookies-and-cream-protein-shake/search-terms)
## **Top cookies and cream protein shake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$24.39**4.7★4,569 rev](https://www.amazon.com/dp/B0DFHTW5HN) [2**Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.25**4.6★59,773 rev](https://www.amazon.com/dp/B07MJL8NXR) [3**Labrada Lean Body Ready-to-Drink Mint Chocolate Protein Shake 40g Protein Whey Blend 0 Sugar Gluten Free 22 Vitamins & Minerals (Recyclable Carton & Lid - Pack of 12) LABRADA**Labrada**$41.37**4.0★209 rev](https://www.amazon.com/dp/B084WB9T61) [4**Premier Protein Shake INDULGENCE Chocolate Covered Strawberry 30g Protein 170 Calories 3g Sugar 11.5 fl oz 12 Pack (Packaging May Vary)**Premier Protein**$26.07**4.5★2,188 rev](https://www.amazon.com/dp/B0DLCNXJD1) [5**Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)**Premier Protein**$24.49**4.6★14,839 rev](https://www.amazon.com/dp/B08Y73HJF4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack**Premier Protein**$17.55**964 rev5mo ago](https://www.amazon.com/dp/B0GFCGJ1HF) [**Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI**MOOCHI**$39.98**0 rev6mo ago](https://www.amazon.com/dp/B0GDWYPCC5) [**FlavCity All in One Protein Shake Powder Mint Chocolate - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$59.69**172 rev6mo ago](https://www.amazon.com/dp/B0G8QJCVML) [**Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.07**524 rev7mo ago](https://www.amazon.com/dp/B0FQ97YZ8V) [**Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.50**1,170 rev7mo ago](https://www.amazon.com/dp/B0FQ8RJN8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI**MOOCHI**$39.98**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GDWYPCC5) [**GNC Total Lean Lean Shake - Chocolate Mint - 14oz. | 12 Bottles**GNC**$34.91**4.5★**▲ 770%**](https://www.amazon.com/dp/B0DJPYTBGW) [**Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$28.31**4.5★**▲ 759%**](https://www.amazon.com/dp/B09B155JX8) [**Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack**Premier Protein**$17.55**4.5★**▲ 745%**](https://www.amazon.com/dp/B0GFCGJ1HF) [**Premier Protein Shake LIMITED EDITION Root Beer Float 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$31.52**4.4★**▲ 630%**](https://www.amazon.com/dp/B09VX8WLQQ)
**~~View all trending →~~**
## **What buyers say about cookies and cream protein shake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Absolutely delicious”*
**Nutritional Content**20%
*“Great amount of protein”*
**Flavor**19%
*“Refreshing flavor”*
**Value For Money**3%
*“BEST PRICE”*
**Quality-Overall**3%
*“Same quality as expected from this brand”*
**Sweetness**2%
*“The taste is delicious sweet vanilla”*
**Ease Of Use**1%
*“Easier to open”*
**Texture/Consistency-Overall**1%
*“Great consistency”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Soft Feel**1%
*“Smooth and creamy”*
### **What buyers complain about **
**Taste-Overall**25%
*“Bland taste”*
**Flavor**16%
*“The flavor is strange”*
**Value For Money**7%
*“Too expensive”*
**Sweetness**5%
*“not as sweet”*
**Nutritional Content**4%
*“that make it difficult to manage my nutritional intake”*
**Thickness**1%
*“Its not as thick as some of the other flavors”*
**Quality-Overall**1%
*“Need Quality Control”*
**Texture/Consistency-Overall**1%
*“the texture was too thin for me”*
**Dilute/Watery**1%
*“Watery Consistency”*
**Ingredients-Overall**1%
*“Full of horrible ingredients”*
### **Top return reasons **
**Flavor**60%
**Quality-Overall**20%
**Size-Overall**20%
## **Common questions**
- **Is cookies and cream protein shake profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 39 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the cookies and cream protein shake niche?**
- 13 brands and 62 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in cookies and cream protein shake?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for cookies and cream protein shake peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the cookies and cream protein shake niche?**
- Listings span $8.84–$59.69; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 5,590 reviews — the moat a new listing must climb.
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