---
title: "Products — cookies and cream protein powder - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cookies-and-cream-protein-powder/products"
last_updated: "2026-08-11T16:23:50.983Z"
locale: en
meta:
  description: "Niche score 66/100 · $590K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $590K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — cookies and cream protein powder - Flapen"
---

# **cookies and cream protein powder**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 40Conversion 54Competition 74Returns 100Price range 94Avg price 95Brand share 79Review moat 32Quality gap 52

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$43.30**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.77–$91.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$590K**

$590K/yr · 306K searches

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,276.24**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products