---
title: "Cookies and Cream Protein Powder — $590K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cookies-and-cream-protein-powder"
last_updated: "2026-08-11T09:43:34.930Z"
locale: en
meta:
description: "Niche score 66/100 · $590K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $590K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cookies and Cream Protein Powder — $590K/yr Amazon US Niche (2026) - Flapen"
---
# **cookies and cream protein powder**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 40Conversion 54Competition 74Returns 100Price range 94Avg price 95Brand share 79Review moat 32Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$43.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.77–$91.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$590K**
$590K/yr · 306K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,276.24**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cookies and cream protein powder is a $590K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 66/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cookies and cream protein powder market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$866K–$1.1M**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**56%**
Top 20: 99%
**Top-5 click share**
**41%**
Top 20: 85%
**Open market**
**35%**
- GHOST14% - Dymatize12% - Isopure10% - Muscle Milk10% - Quest9% - Animal9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/health-household/cookies-and-cream-protein-powder/trend)
## **Top cookies and cream protein powder search terms**
- **cookies and cream protein powder**129K/yr+2.5%4.7% conv. - **protein powder cookies and cream**40K/yr+0.6%5.5% conv. - **oreo protein powder**24K/yr+5.8%3.9% conv. - **ghost oreo protein powder**14K/yr+50.4%3.2% conv. - **ghost protein powder oreo**9K/yr+249.6%2.7% conv. - **cookies n cream protein powder**11K/yr+16.5%3.5% conv. - **cookies and cream protein**11K/yr+15.4%2.7% conv. - **muscle milk cookies and cream**8K/yr+55.0%7.2% conv. - **whey protein powder cookies and cream**9K/yr-11.3%5.4% conv. - **ghost oreo**6K/yr+83.2%2.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/cookies-and-cream-protein-powder/search-terms)
## **Top cookies and cream protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$18K6%$35K9%$53K12%$71K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dymatize ISO100 Whey Protein Powder Isolate Cookies & Cream 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)**Dymatize**$35.11**4.6★3,494 rev](https://www.amazon.com/dp/B09MR7XY9P) [2**Quest Nutrition Cookies & Cream Protein Powder 20g Protein 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings**Quest**$26.24**4.3★3,590 rev](https://www.amazon.com/dp/B07L8W2SJS) [3**Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free With Vitamins Cookies & Cream 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)**Isopure**$22.02**4.4★9,414 rev](https://www.amazon.com/dp/B005E2WNOU) [4**Muscle Milk Genuine Protein Powder Cookies N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary**Muscle Milk**$18.13**4.5★918 rev](https://www.amazon.com/dp/B0B5L5YNN9) [5**Optimum Nutrition Gold Standard 100% Whey Protein Powder Cookies & Cream 2 Pound (Packaging May Vary)**Optimum Nutrition**$43.31**4.7★11,095 rev](https://www.amazon.com/dp/B000GIQSVG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Muscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$21.28**68 rev2mo ago](https://www.amazon.com/dp/B0GVL19SNM) [**GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free**GHOST**$54.41**5,182 rev4mo ago](https://www.amazon.com/dp/B0GPB5JVR6) [**FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$58.12**149 rev6mo ago](https://www.amazon.com/dp/B0G8R5335S) [**Revolution Nutrition High Whey Protein Powder 2LB Whey Isolate Gluten Free Lean Muscle Mass for Men & Women 25g of Protein Per Scoop 908 g 24 Servings (Cookies & Cream 2 Pound)**Revolution Nutrition**$32.12**90 rev1y ago](https://www.amazon.com/dp/B0DR2QVRLP) [**Animal 100% Whey Protein Powder Whey Blend for Pre Workout or Post Workout Recovery Anytime Low Sugar Protein Boost Meal Replacement with BCAA Branched Chain Amino Acids Cookies & Cream 4 lb**Animal**$52.06**433 rev1y ago](https://www.amazon.com/dp/B0DNKW5C7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Muscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$21.28**4.2★**▲ 250%**](https://www.amazon.com/dp/B0GVL19SNM) [**GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free**GHOST**$54.41**4.4★**▲ 249%**](https://www.amazon.com/dp/B0GPB5JVR6) [**FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$58.12**4.6★**▲ 189%**](https://www.amazon.com/dp/B0G8R5335S) [**GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free**GHOST**$49.25**4.4★**▲ 138%**](https://www.amazon.com/dp/B0BYBB4HF7) [**Animal Whey Isolate Protein Powder - Loaded for Pre & Post Workout Muscle Builder and Recovery with Digestive Enzymes for Men & Women - 25g Protein Great Taste Low Sugar - Cookies & Cream 2 lbs**Animal**$39.24**4.5★**▲ 89%**](https://www.amazon.com/dp/B012Z7BMHU)
**~~View all trending →~~**
## **What buyers say about cookies and cream protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“AMAZING taste”*
**Nutritional Content**18%
*“Great protein powder”*
**Flavor**13%
*“I like the vanilla flavor”*
**Quality-Overall**5%
*“Solid quality overall”*
**Value For Money**4%
*“Good value for the money”*
**Solubility**4%
*“Dissolves easily”*
**Blend/Ratio**3%
*“Easy mixing”*
**Sweetness**2%
*“It has the perfect sweetness level”*
**Texture/Consistency-Overall**1%
*“great texture”*
**Advertised Vs Actual Product**1%
*“Just what I needed”*
### **What buyers complain about **
**Taste-Overall**25%
*“Awful taste”*
**Flavor**13%
*“No flavor”*
**Value For Money**7%
*“TOO EXPENSIVE”*
**Nutritional Content**6%
*“Taste too protein”*
**Sweetness**4%
*“Its hard to drink because the amount of sweetness”*
**Texture/Consistency-Overall**2%
*“the texture is off”*
**Thickness**2%
*“Way too thick”*
**Smell**2%
*“Smells like chemicals”*
**Solubility**2%
*“Mixability is not great”*
**Ingredients-Overall**1%
*“more like cookies and chemicals”*
## **Common questions**
- **Is cookies and cream protein powder profitable to sell on Amazon United States?**
- The niche generates $590K/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the cookies and cream protein powder niche?**
- 22 brands and 50 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in cookies and cream protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for cookies and cream protein powder peak?**
- Demand peaks in Jan–Feb; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the cookies and cream protein powder niche?**
- Listings span $13.77–$91.67; the average listing price is $43.30 (sweet spot $15–$100). The average incumbent carries 3,276 reviews — the moat a new listing must climb.
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