---
title: "Products — contraceptive - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/contraceptive/products"
last_updated: "2026-08-11T09:00:55.427Z"
locale: en
meta:
  description: "Niche score 55/100 · $3.1M/yr market · 767K searches/yr. A concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $3.1M/yr market · 767K searches/yr. A concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — contraceptive - Flapen"
---

# **contraceptive**

**Worth a look**

Shows searches that convert (20.8% search→purchase), but a concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list.

Market size 96Growth 32Conversion 100Competition 11Returns 100Price range 79Avg price 86Brand share 26Review moat 24Quality gap 21

**Conversion**

**Incredible****20.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$3.1M**

$3.1M/yr · 767K searches

**Avg price**

**Great****$19.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.15–$46.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+5.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,309.89**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

## Products