---
title: "Contraceptive — $3.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/contraceptive"
last_updated: "2026-08-11T06:12:08.145Z"
locale: en
meta:
description: "Niche score 55/100 · $3.1M/yr market · 767K searches/yr. A concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $3.1M/yr market · 767K searches/yr. A concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Contraceptive — $3.1M/yr Amazon US Niche (2026) - Flapen"
---
# **contraceptive**
**Worth a look**
Shows searches that convert (20.8% search→purchase), but a concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list.
Market size 96Growth 32Conversion 100Competition 11Returns 100Price range 79Avg price 86Brand share 26Review moat 24Quality gap 21
**Conversion**
**Incredible****20.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.1M**
$3.1M/yr · 767K searches
**Avg price**
**Great****$19.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.15–$46.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,309.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, contraceptive is a $3.1M/yr Amazon United States market (767K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **contraceptive market data**
- **Units sold / yr**
- **150K–200K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$2.9M–$3.9M**
- units × avg price
- **Conversion rate**
- **20.8%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**7%**
- Gavis Pharmaceuticals52% - Ohm17% - Glenmark Therapeutics12% - Plan B5% - LUPIN4% - Cadence OTC4% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/contraceptive/trend)
## **Top contraceptive search terms**
- **morning after pill**84K/yr+77.9%16.6% conv. - **morning after pill prevent pregnancy**171K/yr-16.0%23.4% conv. - **emergency contraption pill**158K/yr-16.9%23.7% conv. - **emergency contraception**35K/yr+114.7%19.5% conv. - **pastilla del dia siguiente**44K/yr+4.0%16.4% conv. - **contraceptive pills for woman**56K/yr-23.4%9.9% conv. - **levonorgestrel**35K/yr+9.4%11.3% conv. - **day after pills for women**33K/yr+4.8%25.3% conv. - **day after pill**20K/yr+16.5%22.1% conv. - **contraceptive**21K/yr+17.0%4.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/contraceptive/search-terms)
## **Top contraceptive products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$462K30%$924K45%$1.4M60%$1.8M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet**Gavis Pharmaceuticals**$7.15**4.6★15,996 rev](https://www.amazon.com/dp/B00NKMY5E2) [2**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))**Ohm**$8.87**4.7★8,088 rev](https://www.amazon.com/dp/B0B322GHXR) [3**Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex**Glenmark Therapeutics**$7.33**4.7★973 rev](https://www.amazon.com/dp/B09962SNBG) [4**Plan B One-Step Emergency Contraceptive 1.5 Mg (1 Tablet)**Plan B**$46.84**4.7★6,735 rev](https://www.amazon.com/dp/B00H2D6WUA) [5**LUPIN My Way Emergency Contraceptive 1 Tablet Each (6)**LUPIN**$25.39**4.7★4,428 rev](https://www.amazon.com/dp/B079TF9QG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cadence OTC Morning After Pill Emergency Contraceptive Levonorgestrel 1.5mg Prevents Pregnancy After Unprotected Sex Effective Birth Control Pills for Women Compare to Plan B One-Step 1 Tablet**Cadence OTC**$20.44**105 rev2y ago](https://www.amazon.com/dp/B0CV6X5WFQ) [**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))**Ohm**$14.57**8,088 rev2y ago](https://www.amazon.com/dp/B0CGVQND7B) [**Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex**Glenmark Therapeutics**$7.33**973 rev4y ago](https://www.amazon.com/dp/B09962SNBG) [**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))**Ohm**$8.87**8,088 rev4y ago](https://www.amazon.com/dp/B0B322GHXR) [**Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning**Xiromed**$27.60**558 rev4y ago](https://www.amazon.com/dp/B0B1D5T8N5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cadence OTC Morning After Pill Emergency Contraceptive Levonorgestrel 1.5mg Prevents Pregnancy After Unprotected Sex Effective Birth Control Pills for Women Compare to Plan B One-Step 1 Tablet**Cadence OTC**$20.44**4.4★**▲ 34%**](https://www.amazon.com/dp/B0CV6X5WFQ) [**Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex**Glenmark Therapeutics**$7.33**4.7★**▲ 30%**](https://www.amazon.com/dp/B09962SNBG) [**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))**Ohm**$14.57**4.7★**▲ 16%**](https://www.amazon.com/dp/B0CGVQND7B) [**Option 2 Emergency Contraceptive 1.5 mg Levonorgestrel Tablet Morning After Pill for Women Compare to Plan B One-Step 1 Count**Option 2**$15.64**4.6★**▲ 13%**](https://www.amazon.com/dp/B07FS852FQ) [**My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet**Gavis Pharmaceuticals**$7.15**4.6★**— 8%**](https://www.amazon.com/dp/B00NKMY5E2)
**~~View all trending →~~**
## **What buyers say about contraceptive**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Great value”*
**Advertised Vs Actual Product**16%
*“It works as it should”*
**Efficiency**14%
*“Works effectively”*
**Fertility/Conception**6%
*“Works good in not getting me pregnant”*
**Side Effects**6%
*“having used this myself I must say its just as effective as any other one step pill it works well Ive never personally had any side effects or nausea just delayed periods or heavy”*
**Quality-Overall**6%
*“the quality is consistent”*
**Functionality-Overall**3%
*“It works”*
**Ease Of Use**3%
*“very easy to use”*
**Strength**2%
*“And effective”*
**Contraception**2%
*“Most affordable anti contraceptive”*
### **What buyers complain about **
**Functionality-Overall**43%
*“Def did not work”*
**Side Effects**18%
*“BAD SIDE EFFECTS”*
**Quality-Overall**5%
*“getting a name brand pill that has better quality ingredients”*
**Age Suitability**4%
*“Still got pregnant”*
**Value For Money**4%
*“Was skeptical since it's so cheap”*
**Durability**3%
*“Bleeding for a couple weeks now with no end in sight”*
**Dosage**2%
*“Everytime I have one of these cheap pills”*
**Sexual Wellness**2%
*“having conditions so horrible you can't ever have sex again”*
**Allergies**2%
*“Beware it causes ACNE”*
**Pain Relief-Overall**1%
*“gave me horrible pain during periods it was unbearable”*
### **Top return reasons **
**Functionality-Overall**50%
**Value For Money**25%
**Product Condition**13%
**Size-Overall**13%
## **Common questions**
- **Is contraceptive profitable to sell on Amazon United States?**
- The niche generates $3.1M/yr across 9 tracked products. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the contraceptive niche?**
- 8 brands and 89 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in contraceptive?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Quality-Overall. The return rate is 0.1%.
- **When does demand for contraceptive peak?**
- Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the contraceptive niche?**
- Listings span $7.15–$46.84; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 6,310 reviews — the moat a new listing must climb.
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