---
title: "Search terms — cones - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cones/search-terms"
last_updated: "2026-08-11T06:11:55.889Z"
locale: en
meta:
  description: "Niche score 61/100 · $11.2M/yr market · 4.9M searches/yr · $17.87 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $11.2M/yr market · 4.9M searches/yr · $17.87 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — cones - Flapen"
---

# **cones**

**Launch it**

A $11.2M/yr market growing +6.2% this quarter with returns at 0.3% — clears our launch bar.

Market size 100Growth 33Conversion 95Competition 44Returns 99Price range 88Avg price 82Brand share 32Review moat 23Quality gap 21

**Market size**

**Incredible****$11.2M**

$11.2M/yr · 4.9M searches

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$7.71–$93.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$17.87**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,215.9**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms