---
title: "Cones — $11.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cones"
last_updated: "2026-08-11T05:23:29.490Z"
locale: en
meta:
description: "Niche score 61/100 · $11.2M/yr market · 4.9M searches/yr · $17.87 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $11.2M/yr market · 4.9M searches/yr · $17.87 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cones — $11.2M/yr Amazon US Niche (2026) - Flapen"
---
# **cones**
**Launch it**
A $11.2M/yr market growing +6.2% this quarter with returns at 0.3% — clears our launch bar.
Market size 100Growth 33Conversion 95Competition 44Returns 99Price range 88Avg price 82Brand share 32Review moat 23Quality gap 21
**Market size**
**Incredible****$11.2M**
$11.2M/yr · 4.9M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.71–$93.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.87**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,215.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cones is a $11.2M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 61/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cones market data**
- **Units sold / yr**
- **500K–600K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$8.9M–$10.7M**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**12%**
- RAW72% - SENSIFIER4% - CLEAN PIONEER4% - CHICONE3% - Blazy Susan3% - ZIG-ZAG2% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
100K60KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/cones/trend)
## **Top cones search terms**
- **raw cones**1.3M/yr+4.9%12.1% conv. - **cones**723K/yr+21.8%5.2% conv. - **cones rolling paper**664K/yr+1.3%7.4% conv. - **raw**469K/yr-6.1%1.6% conv. - **pre rolled cones**345K/yr+1.5%5.2% conv. - **raw cones 1 1/4**271K/yr+10.4%15.1% conv. - **cone**180K/yr+4.0%0.5% conv. - **rolling cones**144K/yr+15.6%6.0% conv. - **cones for weed**166K/yr-5.7%5.8% conv. - **preroll cones**134K/yr+2.7%6.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/cones/search-terms)
## **Top cones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.1M20%$2.2M30%$3.4M40%$4.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RAW Cones Classic 1-1/4 Size - 50 Pack - Slow Burning Pre Rolled Cones made of Paper with Tips & Packing Tubes Included**RAW**$10.83**4.8★23,422 rev](https://www.amazon.com/dp/B08HSGX34Z) [2**RAW Cones Classic King Size - 100 Pack - Slow Burning Pre Rolled Paper with Tips and Packing Tubes Included**RAW**$19.76**4.8★18,958 rev](https://www.amazon.com/dp/B00XPU1Z06) [3**RAW Cones 1 1/4 Size: 50 Pack Patented Slow Burning Pre Rolled Rolling Papers & Tips Classic Raw Paper 84mm**RAW**$10.09**4.7★8,795 rev](https://www.amazon.com/dp/B086XLK82D) [4**RAW Cones Classic 1-1/4 Size - 150 Pack - Slow Burning Pre Rolled Cones with Tips & Packing Tubes Included**RAW**$28.04**4.8★7,917 rev](https://www.amazon.com/dp/B07N98PY5L) [5**RAW Classic 1-1/4 Slow Burning Pre-Rolled Cones - 100 Pack with Tips & Packing Tubes Included**RAW**$20.40**4.8★3,059 rev](https://www.amazon.com/dp/B09D8T9FG9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200 PACK Cones Rolling Paper | 108mm King Size Slow Burning | with Loader and Packing Sticks | cones | rolling papers | accessories**CHICONE**$8.48**231 rev9mo ago](https://www.amazon.com/dp/B0FRSBXZ4B) [**RAW Dogwalker Mini Single Size Cones Rolling Papers 70/30 Size - 150 Pack Smaller than 1 1/4 - Slow Burning - Great for Quick Sessions**RAW**$27.67**1,532 rev10mo ago](https://www.amazon.com/dp/B0FNBMPVZB) [**PXZBLG 12pcs Soccer Cones 7 Inch Soccer Cones Plastic Traffic Cones Training Cones for Basketball Football Skating Drills Practice**PXZBLG**$11.08**637 rev1y ago](https://www.amazon.com/dp/B0DKSZQ31T) [**100 PACK Colorful Pre Rolled Cones| King Size Rolling Paper Cone with Loader and Packing Sticks**SENSIFIER**$9.88**1,988 rev2y ago](https://www.amazon.com/dp/B0CT4PTHWW) [**FGBNM 25 Pack Disc Cones Agility Soccer Cones with Carry Bag and Holder Soccer Cones for Sports Training Football Soccer Basketball Coaching Practice Equipment 5 Color**FGBNM**$9.57**1,505 rev2y ago](https://www.amazon.com/dp/B0CPLCVK6N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**200 PACK Cones Rolling Paper | 108mm King Size Slow Burning | with Loader and Packing Sticks | cones | rolling papers | accessories**CHICONE**$8.48**4.6★**▲ 197%**](https://www.amazon.com/dp/B0FRSBXZ4B) [**60 Pack Agile Soccer Cones with Portable Bags & Brackets Sports Cones cones for sports trainingsoccer cones for trainingsoccer training equipmentAgile Soccer Cones Used for Football Training**CLEAN PIONEER**$19.82**4.7★**▲ 195%**](https://www.amazon.com/dp/B09J8BGKNL) [**Disc Soccer Cones for Training Kids with Mesh Bag & Strap - 25/50/100/200 Small Plastic Cone for Sports Training - Flexible Conos for Soccer Practice Equipment Basketball & Football Drills Equipment**ProMidas**$9.21**4.7★**▲ 91%**](https://www.amazon.com/dp/B0C2LZYXXT) [**RAW Cones Classic King Size - 50 Pack - Slow Burning Pre Rolled Cones made of Paper with Tips & Packing Tubes Included**RAW**$13.93**4.7★**▲ 61%**](https://www.amazon.com/dp/B00XPU1YTS) [**PXZBLG 12pcs Soccer Cones 7 Inch Soccer Cones Plastic Traffic Cones Training Cones for Basketball Football Skating Drills Practice**PXZBLG**$11.08**4.5★**▲ 50%**](https://www.amazon.com/dp/B0DKSZQ31T)
**~~View all trending →~~**
## **What buyers say about cones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Awesome quality”*
**Value For Money**22%
*“Money well spent”*
**Ease Of Use**14%
*“easy to operate”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Size-Overall**5%
*“True to size”*
**Color**2%
*“The colors are super cute”*
**Soft Feel**2%
*“Smooth Doesnt Burn Too Fast Love It”*
**Durability**2%
*“They are durable and very convenient”*
**Strength**2%
*“They are sturdy”*
**Efficiency**1%
*“gets the job done”*
### **What buyers complain about **
**Quality-Overall**13%
*“Quality control issue”*
**Thickness**8%
*“It's a thinner paper than the standard raw cone, and structurally weaker”*
**Size-Overall**8%
*“Small”*
**Taste-Overall**7%
*“Chemical tasting”*
**Value For Money**6%
*“Extremely overpriced”*
**Durability**5%
*“The bag is coming apart slightly”*
**Filtration**5%
*“many of the cones inside were ripped at the filter”*
**Burnt/Roasted/Overbaked**5%
*“Uneven burning”*
**Strength**4%
*“Flimsy plastic”*
**Smell**2%
*“Really nasty chemical odor”*
### **Top return reasons **
**Size-Overall**35%
**Strength**11%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Quality-Overall**5%
**Color**4%
**Functionality-Overall**4%
**Material Quality**4%
**Thin**3%
**Product Condition**2%
## **Common questions**
- **Is cones profitable to sell on Amazon United States?**
- The niche generates $11.2M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (61/100).
- **How competitive is the cones niche?**
- 12 brands and 53 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in cones?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.3%.
- **When does demand for cones peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cones niche?**
- Listings span $7.71–$93.07; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 7,216 reviews — the moat a new listing must climb.
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