---
title: "Condoms — $16.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/condoms"
last_updated: "2026-08-11T06:12:16.494Z"
locale: en
meta:
description: "Niche score 53/100 · $16.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $16.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Condoms — $16.0M/yr Amazon US Niche (2026) - Flapen"
---
# **condoms**
**Worth a look**
Shows a $16.0M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 100Growth 27Conversion 85Competition 20Returns 100Price range 69Avg price 81Brand share 0Review moat 14Quality gap 38
**Market size**
**Incredible****$16.0M**
$16.0M/yr · 9.6M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.43**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.16–$32.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****23,489.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, condoms is a $16.0M/yr Amazon United States market (9.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **condoms market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$13.9M–$17.4M**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- TROJAN46% - Durex34% - SKYN14% - OKAMOTO4% - LOLA2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
225K175KPrime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/condoms/trend)
## **Top condoms search terms**
- **condoms**5.1M/yr+1.8%1.1% conv. - **condom**2.0M/yr+0.3%1.1% conv. - **condom 100 pack combos**625K/yr-11.8%1.6% conv. - **condones**539K/yr+3.3%0.7% conv. - **condoms that change colors from bacteria or disease medium**365K/yr-29.0%0.6% conv. - **magnum**179K/yr+7.2%3.7% conv. - **magnum condoms**162K/yr+16.7%6.6% conv. - **condoms 36 count**26K/yr>1,000%2.1% conv. - **preservativos**102K/yr-1.0%0.4% conv. - **condoms magnesium glycinate x large**36K/yr+67.9%5.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/condoms/search-terms)
## **Top condoms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.6M20%$3.2M30%$4.8M40%$6.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TROJAN Magnum Lubricated Large Condoms Comfortable and Smooth Lubricated Americas Number One Condom 36 Count Pack**TROJAN**$16.91**4.8★18,989 rev](https://www.amazon.com/dp/B0083HLPLA) [2**Durex Condoms Variety Adventure Pack Mix of Durex Extra Sensitive Smooth & Stimulating & Performax Intense Ribbed & Dotted Latex Condoms 144 Count**Durex**$32.13**4.4★447 rev](https://www.amazon.com/dp/B0CD85PD5K) [3**SKYN Elite Extra Lube Condoms 36 Count Ultra-Thin Lubricated Latex-Free Condoms with Extra-Silky Lubricant**SKYN**$18.13**4.6★78,749 rev](https://www.amazon.com/dp/B09TQ6Q6Q9) [4**Condoms Ultra Fine Ribbed Dotted with Delay Lubricant Durex Performax Intense Natural Rubber Latex Condoms 12 Count Contains Desensitizing Lube for Men**Durex**$7.16**4.4★13,846 rev](https://www.amazon.com/dp/B0070YFJKK) [5**TROJAN Extended Pleasure Condoms TROJAN Condoms 12 Count**TROJAN**$8.99**4.4★11,392 rev](https://www.amazon.com/dp/B004WDRCTI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Durex Performax Intense Condoms Ultra Fine Ribbed Dotted with Delay Lubricant Natural Rubber Latex Condoms for Men 42 Count**Durex**$22.32**13,846 rev1y ago](https://www.amazon.com/dp/B0DY93MVSD) [**LOLA Regular Ultra Thin Latex Condoms - Ultra Thin Condoms with Silicone Based Lube for Sensitive Skin Lubricated with Natural Rubber Latex Vegan 6 Count**LOLA**$10.01**676 rev1y ago](https://www.amazon.com/dp/B0DWV2PCW9) [**Durex Condoms Variety Adventure Pack Mix of Durex Extra Sensitive Smooth & Stimulating & Performax Intense Ribbed & Dotted Latex Condoms 144 Count**Durex**$32.13**447 rev2y ago](https://www.amazon.com/dp/B0CD85PD5K) [**SKYN Elite Large Condoms 36 Count Ultra-Thin Lubricated Latex-Free Condoms Longer and Wider for a More Comfortable Fit**SKYN**$18.65**78,749 rev4y ago](https://www.amazon.com/dp/B09TQ5TW7W) [**SKYN Elite Extra Lube Condoms 36 Count Ultra-Thin Lubricated Latex-Free Condoms with Extra-Silky Lubricant**SKYN**$18.13**78,749 rev4y ago](https://www.amazon.com/dp/B09TQ6Q6Q9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOLA Regular Ultra Thin Latex Condoms - Ultra Thin Condoms with Silicone Based Lube for Sensitive Skin Lubricated with Natural Rubber Latex Vegan 6 Count**LOLA**$10.01**4.0★**▲ 308%**](https://www.amazon.com/dp/B0DWV2PCW9) [**Durex Performax Intense Condoms Ultra Fine Ribbed Dotted with Delay Lubricant Natural Rubber Latex Condoms for Men 42 Count**Durex**$22.32**4.4★**▲ 186%**](https://www.amazon.com/dp/B0DY93MVSD) [**Durex Condoms Variety Adventure Pack Mix of Durex Extra Sensitive Smooth & Stimulating & Performax Intense Ribbed & Dotted Latex Condoms 144 Count**Durex**$32.13**4.4★**▲ 118%**](https://www.amazon.com/dp/B0CD85PD5K) [**SKYN Elite Extra Lube Condoms 36 Count Ultra-Thin Lubricated Latex-Free Condoms with Extra-Silky Lubricant**SKYN**$18.13**4.6★**▲ 90%**](https://www.amazon.com/dp/B09TQ6Q6Q9) [**TROJAN Magnum Lubricated Large Condoms Comfortable and Smooth Lubricated Americas Number One Condom 36 Count Pack**TROJAN**$16.91**4.8★**— 5%**](https://www.amazon.com/dp/B0083HLPLA)
**~~View all trending →~~**
## **What buyers say about condoms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“the quality feels consistent and reliable”*
**Contraception**14%
*“The condoms are easy to roll on”*
**Value For Money**10%
*“Great value”*
**Advertised Vs Actual Product**7%
*“Works as advertised”*
**Sexual Wellness**5%
*“still allows you to enjoy the act”*
**Durability**5%
*“they work, it held what it was supposed to hold and did not break”*
**Lubrication**4%
*“so perfectly lubricated”*
**Comfort-Overall**4%
*“Comfortable”*
**Ease Of Use**4%
*“These were easy to put on”*
**Size-Overall**3%
*“Fits Nicely”*
### **What buyers complain about **
**Size-Overall**11%
*“Wrong sizing”*
**Durability**10%
*“Snapping and breaking”*
**Sexual Wellness**9%
*“there was no pleasure”*
**Lubrication**7%
*“becomes more like regular lubricant”*
**Smell**6%
*“they smell like burning rubber”*
**Thickness**5%
*“Not thin enough”*
**Functionality-Overall**4%
*“we didn't get the desired effect”*
**Value For Money**3%
*“However, the price is a bit too high”*
**Quality-Overall**2%
*“Just absolutely terrible in every way”*
**Strength**2%
*“Fragile”*
## **Common questions**
- **Is condoms profitable to sell on Amazon United States?**
- The niche generates $16.0M/yr across 11 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the condoms niche?**
- 5 brands and 57 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in condoms?**
- Top complaints mined from reviews: Size-Overall, Durability, Sexual Wellness. The return rate is 0.0%.
- **When does demand for condoms peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the condoms niche?**
- Listings span $7.16–$32.13; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 23,489 reviews — the moat a new listing must climb.
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