---
title: "Search terms — concentrated laundry detergent - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/concentrated-laundry-detergent/search-terms"
last_updated: "2026-08-11T15:01:30.681Z"
locale: en
meta:
  description: "Niche score 59/100 · $3.0M/yr market · 1.1M searches/yr · $17.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $3.0M/yr market · 1.1M searches/yr · $17.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — concentrated laundry detergent - Flapen"
---

# **concentrated laundry detergent**

**Launch it**

A $3.0M/yr market growing +10.4% this quarter with returns at 0.3% — clears our launch bar.

Market size 96Growth 38Conversion 97Competition 51Returns 98Price range 72Avg price 82Brand share 0Review moat 23Quality gap 32

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$3.0M**

$3.0M/yr · 1.1M searches

**Avg price**

**Great****$17.89**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.93–$33.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+10.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,282.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms