---
title: "Colostomy Bags — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/colostomy-bags"
last_updated: "2026-08-06T15:51:36.780Z"
locale: en
meta:
description: "Niche score 68/100 · $1.2M/yr market · 588K searches/yr · $43.91 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $1.2M/yr market · 588K searches/yr · $43.91 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Colostomy Bags — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **colostomy bags**
**Launch it**
A $1.2M/yr market growing +4.8% this quarter with returns at 1.2% — clears our launch bar.
Market size 81Growth 31Conversion 55Competition 69Returns 91Price range 83Avg price 95Brand share 62Review moat 81Quality gap 68
**Avg price**
**Incredible****$43.91**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.24–$109.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 588K searches
**Review moat**
**Great****378.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, colostomy bags is a $1.2M/yr Amazon United States market (588K searches/yr). The top 5 brands hold 68% of demand. Verdict: Launch it — 68/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colostomy bags market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$1.3M–$1.8M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**68%**
Top 20: 98%
**Top-5 click share**
**44%**
Top 20: 80%
**Open market**
**26%**
- Heagimed21% - OUCHAN18% - ConvaTec11% - Rainlotus11% - DERAYMI7% - KONWEDA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.
13K8K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/colostomy-bags/trend)
## **Top colostomy bags search terms**
- **colostomy bags**198K/yr+5.7%3.7% conv. - **ostomy bag**105K/yr+9.7%2.9% conv. - **ostomy bags**49K/yr+18.6%3.0% conv. - **convatec colostomy bags**26K/yr-0.7%2.8% conv. - **colostomy bag**27K/yr+11.9%2.5% conv. - **bolsas de colostomia para adulto**24K/yr+12.7%2.5% conv. - **convatec**20K/yr+5.6%0.7% conv. - **colonoscopy bags**19K/yr-2.6%2.3% conv. - **ileostomy bags**17K/yr+11.6%1.4% conv. - **convatec ostomy supplies**23K/yr-22.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/colostomy-bags/search-terms)
## **Top colostomy bags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$47K8%$94K12%$141K16%$188K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carbou 21 PCS Ostomy Supplies Colostomy Bags Two Piece Ostomy Bag with Closure 12 Drainable Pouches for Ileostomy Stoma Care 15mm-57mm Cut-to-Fit(15pcs Bags+6pcs Barrier)**OUCHAN**$34.09**4.2★1,249 rev](https://www.amazon.com/dp/B07RQT41YX) [2**20 PCS Colostomy Bags Rainlotus One Piece Ostomy Bag Ostomy Drainable Pouch for Ileostomy Stoma Care Cut to Fit.**Rainlotus**$29.74**4.3★657 rev](https://www.amazon.com/dp/B09Z777J9D) [3**20 Pack Colostomy Bags One Piece Ostomy Bag Ostomy Supplies 15 mm-60 mm Cut to Fit Drainable Pouches with Closure for Ileostomy Stoma Care**Heagimed**$29.80**4.3★612 rev](https://www.amazon.com/dp/B0BFGT473J) [4**20 PCS Colostomy Bags Ostomy Supplies One Piece Drainable Ostomy Pouch with Hook and Loop Closure for Ileostomy Stoma Care 15mm-60mm Cut to Fit**KONWEDA**$28.00**4.1★1,566 rev](https://www.amazon.com/dp/B07YTK8GHY) [5**100 PCS Colostomy Bags 15mm-65mm Ostomy Supplies One-Piece Ostomy Bags Drainable Pouches with Closure for Lleostomy Stoma Care Cut-to-Fit**Closecret**$97.78**4.5★175 rev](https://www.amazon.com/dp/B0F2H7RWHJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carbou 20 PCS Colostomy Bags Ostomy Supplies One Piece Drainable Ostomy Pouch with New Closure for Ileostomy Stoma Care Ileostomy Supplies Cut-to-Fit up to 2-1/2 (64 mm)**CARBOU**$34.39**23 rev4mo ago](https://www.amazon.com/dp/B0GQSWCTZL) [**100 Count) 68 Colostomy Bags+32 Barriers Two-Piece System with Hook and Loop Closure Ostomy Supplies for Stoma Care Effective Odor Control Gentle on Skin 15mm-57mm Cut to Fit**PIKOFAN**$87.46**39 rev5mo ago](https://www.amazon.com/dp/B0G95NHPLG) [**PIKOFAN 100 PCS Colostomy Bags One-Piece Drainable ostomy Bag Ostomy Supplies 20mm-65mm Opening for Ileostomy Stoma Care Cut-to-Fit**PIKOFAN**$85.59**26 rev5mo ago](https://www.amazon.com/dp/B0G95FX27P) [**ovand 5 PCS Colostomy Bags One Piece Ostomy Bag Ostomy Supplies Drainable Ostomy Pouch with Closure for Ileostomy Stoma Care 20mm-65mm Cut-to-Fit**ovand**$10.24**12 rev7mo ago](https://www.amazon.com/dp/B0G8Z9GPXM) [**DERAYMI 30 PCS Colostomy Bags Ostomy Supplies with 6 Clamp Closure 15mm-65mm Cut to Fit Ostomy Bag for Ileostomy Stoma Care Single-Layer Non-Woven Drainable Pouches**DERAYMI**$21.87**34 rev8mo ago](https://www.amazon.com/dp/B0G2QH2R23)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ovand 5 PCS Colostomy Bags One Piece Ostomy Bag Ostomy Supplies Drainable Ostomy Pouch with Closure for Ileostomy Stoma Care 20mm-65mm Cut-to-Fit**ovand**$10.24**4.6★**▲ 321%**](https://www.amazon.com/dp/B0G8Z9GPXM) [**Carbou 20 PCS Colostomy Bags Ostomy Supplies One Piece Drainable Ostomy Pouch with New Closure for Ileostomy Stoma Care Ileostomy Supplies Cut-to-Fit up to 2-1/2 (64 mm)**CARBOU**$34.39**4.8★**▲ 313%**](https://www.amazon.com/dp/B0GQSWCTZL) [**30PCS Colostomy Bags Ostomy Supplies One Piece Drainable Ostomy Pouches with Clamp Closure for Ileostomy Stoma Care 15 mm-64 mm Cut to Fit**DERAYMI**$23.55**4.6★**▲ 165%**](https://www.amazon.com/dp/B0FR4QXF72) [**Hollister 18183 New Image 2-Piece 12 Drainable Ostomy Pouch Red Color Code Match 10 Pack Beige Pouch 2-1/4 Flange Size**Hollister**$38.00**4.6★**▲ 93%**](https://www.amazon.com/dp/B002ZF5NS2) [**100 Count) 68 Colostomy Bags+32 Barriers Two-Piece System with Hook and Loop Closure Ostomy Supplies for Stoma Care Effective Odor Control Gentle on Skin 15mm-57mm Cut to Fit**PIKOFAN**$87.46**4.6★**▲ 89%**](https://www.amazon.com/dp/B0G95NHPLG)
**~~View all trending →~~**
## **What buyers say about colostomy bags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“each bag was well made with consistent quality”*
**Value For Money**13%
*“very affordable”*
**Adhesion/Stickiness**8%
*“Good adhesive”*
**Leak-Proof**8%
*“didn't leak”*
**Size-Overall**7%
*“The cut-to-fit feature is practical”*
**Durability**5%
*“durable construction”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Comfort-Overall**3%
*“Comfortable Fit”*
**Allergies**3%
*“so far no irritations”*
### **What buyers complain about **
**Adhesion/Stickiness**18%
*“Needs Better Adhesive”*
**Leak-Proof**14%
*“It leaks”*
**Size-Overall**8%
*“They were too large”*
**Quality-Overall**5%
*“Quality Control Issues”*
**Durability**5%
*“fell off during normal use”*
**Smell**4%
*“theres no real odor”*
**Ease Of Use**4%
*“Hurts to pull off”*
**Value For Money**3%
*“Not worth the money”*
**Allergies**3%
*“was burning my skin”*
**Skin Health**2%
*“Material skin irritation”*
### **Top return reasons **
**Size-Overall**49%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**8%
**Leak-Proof**6%
**Functionality-Overall**4%
**Quality-Overall**3%
**Ease Of Use**2%
**Velcro Quality**2%
**Product Condition**1%
**Material Quality**1%
## **Common questions**
- **Is colostomy bags profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 43 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Launch it (68/100).
- **How competitive is the colostomy bags niche?**
- 23 brands and 77 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in colostomy bags?**
- Top complaints mined from reviews: Adhesion/Stickiness, Leak-Proof, Size-Overall. The return rate is 1.2%.
- **When does demand for colostomy bags peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the colostomy bags niche?**
- Listings span $10.24–$109.82; the average listing price is $43.91 (sweet spot $15–$100). The average incumbent carries 379 reviews — the moat a new listing must climb.
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