---
title: "Colorful Paper Plates — $5K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/colorful-paper-plates"
last_updated: "2026-08-12T08:05:01.238Z"
locale: en
meta:
description: "Amazon product research for colorful paper plates: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for colorful paper plates: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Colorful Paper Plates — $5K/mo Amazon US Product Research"
---
# **Colorful Paper Plates**
**Worth a look**
Shows a thin review moat (180 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 50Conversion 41Competition 77Returns 91Price range 71Avg price 78Brand share 90Review moat 91Quality gap 43
**Review moat**
**Great****180.44**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.34**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$6.83–$35.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+20.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$61K**
$61K/yr · 115K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is colorful paper plates profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, colorful paper plates is a $61K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colorful paper plates market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$49K–$65K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#1,246**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **163 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**45%**
Top 20: 86%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**50%**
- American Greetings19% - Breroa10% - HGWNQX6% - Tyzarglef6% - IANFAN5% - Nicunom5%
## **colorful paper plates demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/health-household/colorful-paper-plates/trend)
## **Top colorful paper plates search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **colorful paper plates**37K/yr+34.2%2.3% conv. - **colored paper plates**26K/yr-3.9%3.0% conv. - **colorful party plates**15K/yr+28.1%0.8% conv. - **colorful plates for party**8K/yr+30.9%1.4% conv. - **colorful disposable plates**7K/yr+32.3%1.0% conv. - **paper plates colorful**5K/yr+24.9%3.0% conv. - **color paper plates**6K/yr+1.8%2.4% conv. - **solid color paper plates**4K/yr+41.1%1.5% conv. - **colored paper plates 10 inch**6K/yr+1.0%1.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/colorful-paper-plates/search-terms)
## **Top colorful paper plates products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**American Greetings 50-Count 9 in. x 9 in. Rainbow Paper Dinner Plates**American Greetings**$9.43**4.6★874 rev](https://www.amazon.com/dp/B08FNSJHLN) [2**HGWNQX 48 Pcs Rainbow Plates 7 Inch Bulk Multicolor Paper Plates Disposable Round Solid Colored Dessert Plates for Birthday Dinner and Party Decorations**HGWNQX**$11.75**4.6★31 rev](https://www.amazon.com/dp/B0G6XBGP1P) [3**Tyzarglef Rainbow Paper Plates for Party Supplies 60 Count Multicolor Disposable Dinner Plates for Birthday Baby Shower Cocktail Decorations 9 inch**Tyzarglef**$11.72**4.6★339 rev](https://www.amazon.com/dp/B0BKL3CXYK) [4**IANFAN 150 Pcs Disposable Colored Paper Plates 9 Paper Dessert Plate Heavy Duty Party Plates Bulk Decorative Paper Plates for Picnics Baby Shower DIY Party Supplies 10 Colors**IANFAN**$21.91**3.4★14 rev](https://www.amazon.com/dp/B0FLXSKJ5N) [5**Oigco 60 PCS Colorful Paper Plates Pastel Plates and Napkins Rainbow Disposable Tableware for Birthday Picnic Baby Shower Holidays 10 Colors**Oigco**$11.97**4.4★383 rev](https://www.amazon.com/dp/B0F6SSDG8S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DTFMZOV 30 Pcs Paper Plates 8.5 inch Colored Paper Plates Heavy Duty Soak Proof Cut Proof and Microwave Safe Disposable Plates for Parties Picnics and Every Day Use (Colorful)**DTFMZOV**$12.90**2 rev3mo ago](https://www.amazon.com/dp/B0GWCP6XRS) [**Domensi 60 Pcs Scalloped Pastel Summer Paper Plates 30 9 + 30 7 Stripe Pastel Paper Plates for Summer Pool Birthday Bachelorette Party Decoration Supplies**Domensi**$24.61**0 rev5mo ago](https://www.amazon.com/dp/B0GNCWM624) [**Greencian 96Pcs Pastel Gingham Decorations Rainbow Gingham Plates and Napkins Colorful Striped Plaid Dots Tableware Set for Boys and Girls Baby Shower Pastel Birthday Preppy Party Supplies Serves 24**Greencian**$28.59**15 rev6mo ago](https://www.amazon.com/dp/B0GD5ZYV68) [**AOZUO 150 Pcs 9 Colored Paper Plates Disposable Paper Dessert Plate Heavy Duty Party Plates Bulk Decorative Paper Plates for Picnics Baby Shower DIY Party Supplies 10 Colors**AOZUO**$20.82**2 rev7mo ago](https://www.amazon.com/dp/B0G9PLMNLM) [**Sotsoixyyn Party Plates Colorful Scalloped 9 Inch 50 Pack 6 Colors Disposable Decorative Dessert Striped Paper Plates with Gold Foil Rim for Baby Shower Birthday Party & Carnival Theme**Sotsoixyyn**$14.50**60 rev7mo ago](https://www.amazon.com/dp/B0FSS7V9NP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Greencian 96Pcs Pastel Gingham Decorations Rainbow Gingham Plates and Napkins Colorful Striped Plaid Dots Tableware Set for Boys and Girls Baby Shower Pastel Birthday Preppy Party Supplies Serves 24**Greencian**$28.59**4.9★**▲ 164%**](https://www.amazon.com/dp/B0GD5ZYV68) [**DTFMZOV 30 Pcs Paper Plates 8.5 inch Colored Paper Plates Heavy Duty Soak Proof Cut Proof and Microwave Safe Disposable Plates for Parties Picnics and Every Day Use (Colorful)**DTFMZOV**$12.90**4.5★**▲ 163%**](https://www.amazon.com/dp/B0GWCP6XRS) [**Domensi 60 Pcs Scalloped Pastel Summer Paper Plates 30 9 + 30 7 Stripe Pastel Paper Plates for Summer Pool Birthday Bachelorette Party Decoration Supplies**Domensi**$24.61**0.0★**▲ 163%**](https://www.amazon.com/dp/B0GNCWM624) [**HGWNQX 48 Pcs Rainbow Plates 7 Inch Bulk Multicolor Paper Plates Disposable Round Solid Colored Dessert Plates for Birthday Dinner and Party Decorations**HGWNQX**$11.75**4.6★**▲ 105%**](https://www.amazon.com/dp/B0G6XBGP1P) [**American Greetings 50-Count 9 in. x 9 in. Rainbow Paper Dinner Plates**American Greetings**$9.43**4.6★**▲ 85%**](https://www.amazon.com/dp/B08FNSJHLN)
**~~View all trending →~~**
## **What reviews say buyers love and hate about colorful paper plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“colors are bright”*
**Quality-Overall**13%
*“The quality of the plates is good”*
**Strength**8%
*“these plates were very sturdy & amazing”*
**Advertised Vs Actual Product**7%
*“Just as advertised”*
**Value For Money**7%
*“Worth it”*
**Design-Overall**5%
*“Bright design”*
**Durability**5%
*“Durable and colorful”*
**Thickness**3%
*“They are definitely thick enough to handle Thanksgiving”*
**Shape/Style**2%
*“Super cute patterns”*
**Ease Of Use**2%
*“Easy to use and super cute and fun”*
### **What buyers complain about **
**Thickness**16%
*“The plated themselves are a little thin”*
**Strength**12%
*“Very flimsy”*
**Quality-Overall**11%
*“Pretty cheap”*
**Thin**7%
*“thin”*
**Advertised Vs Actual Product**6%
*“So dull not as pictured”*
**Size-Overall**5%
*“Smaller Than Expected”*
**Flatness**5%
*“There are flat as a piece of paper”*
**Flammable**2%
*“caused a small fire in our microwave”*
### **Top return reasons **
**Size-Overall**46%
**Value For Money**12%
**Color**12%
**Advertised Vs Actual Product**6%
**Thin**5%
**Strength**5%
**Quality-Overall**3%
**Material Quality**2%
**Thickness**2%
**Flatness**1%
## **Common colorful paper plates questions**
- **Is colorful paper plates profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 41 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the colorful paper plates niche?**
- 32 brands and 45 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in colorful paper plates?**
- Top complaints mined from reviews: Thickness, Strength, Quality-Overall. The return rate is 1.2%.
- **When does demand for colorful paper plates peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the colorful paper plates niche?**
- Listings span $6.83–$35.05; the average listing price is $16.34 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.
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