---
title: "Colored Toilet Paper — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/colored-toilet-paper"
last_updated: "2026-08-11T05:33:25.447Z"
locale: en
meta:
description: "Niche score 43/100 · $38K/yr market · 217K searches/yr · $23.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $38K/yr market · 217K searches/yr · $23.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colored Toilet Paper — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **colored toilet paper**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 20Conversion 9Competition 34Returns 95Price range 87Avg price 95Brand share 23Review moat 75Quality gap 78
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.09–$61.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****512.16**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$38K**
$38K/yr · 217K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, colored toilet paper is a $38K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored toilet paper market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$70K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#3,437**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **42%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**6%**
- Renova35% - RENOVA MEDICAL WEAR31% - Gilprop18% - FOMIYES4% - Generic3% - ZENZSUAL3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/health-household/colored-toilet-paper/trend)
## **Top colored toilet paper search terms**
- **renova**74K/yr+18.2%0.0% conv. - **colored toilet paper**54K/yr-18.8%0.7% conv. - **renova toilet paper**17K/yr-58.1%2.2% conv. - **blue toilet paper**9K/yr-2.1%1.5% conv. - **colored toilet paper rolls**10K/yr-21.3%0.9% conv. - **purple toilet paper**9K/yr-6.8%1.0% conv. - **renova +**6K/yr-11.4%0.0% conv. - **color toilet paper rolls**6K/yr-13.7%0.7% conv. - **colorful toilet paper**6K/yr-11.2%0.9% conv. - **cute toilet paper**5K/yr-6.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/colored-toilet-paper/search-terms)
## **Top colored toilet paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$11K40%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Post Surgery Tearaway Pants - Mens - Womens - Unisex Sizing (Black X-Large)**RENOVA MEDICAL WEAR**$25.48**4.4★3,320 rev](https://www.amazon.com/dp/B00EDH6HA8) [2**Renova Colored Toilet Paper 3-Ply 4 Rolls Set Soft Decorative Bathroom Tissue in Multiple Colors (Rose 4 Count (Pack of 1))**Renova**$16.99**4.6★142 rev](https://www.amazon.com/dp/B07CNJQL3D) [3**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Multicolor)**Gilprop**$24.74**3.8★102 rev](https://www.amazon.com/dp/B0DPMR3M65) [4**Renova Black Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft**Renova**$19.08**4.3★1,319 rev](https://www.amazon.com/dp/B08GGQDJF8) [5**Renova Blue Toilet Paper 3-Ply - Pack of 6 Compact Rolls - 140 Sheets - Eco-Label Certified Dermatologically Tested Septic Safe Sustainable & Soft**Renova**$20.31**4.0★203 rev](https://www.amazon.com/dp/B00XVKW234)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Purple)**Gilprop**$24.12**102 rev8mo ago](https://www.amazon.com/dp/B0G2BB8PKL) [**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Blue)**Gilprop**$23.64**102 rev11mo ago](https://www.amazon.com/dp/B0FLP67DYZ) [**Renova Colored Toilet Paper 3-Ply 4 Rolls Set Soft Decorative Bathroom Tissue in Multiple Colors (Rose 4 Count (Pack of 1))**Renova**$16.99**142 rev1y ago](https://www.amazon.com/dp/B07CNJQL3D) [**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel(Light Pink Peach Pink)**Gilprop**$24.84**102 rev1y ago](https://www.amazon.com/dp/B0DXPLHCGZ) [**FOMIYES 2 Rolls Floral Toilet Paper Rolls Roses Pattern Toilet Tissue Decorative Napkin Paper Holiday Handkerchief Paper for Home Office Bathroom Travel**FOMIYES**$14.10**26 rev1y ago](https://www.amazon.com/dp/B0DC91QWYT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Post Surgery Tearaway Pants - Mens - Womens - Unisex Sizing (Black X-Large)**RENOVA MEDICAL WEAR**$25.48**4.4★**▲ 254%**](https://www.amazon.com/dp/B00EDH6HA8) [**ZENZSUAL Renova Ovulos Moisture Support Suppositories 10 Inserts (1 Box) Extra Strength Feminine Dryness Support - Moisture Care with 10mg Hyaluronic Acid Vitamin E Flaxseed Oil & Cocoa Butter**ZENZSUAL**$61.19**4.1★**▲ 98%**](https://www.amazon.com/dp/B0DJPX8DBX) [**Renova Blue Toilet Paper 3-Ply - Pack of 6 Compact Rolls - 140 Sheets - Eco-Label Certified Dermatologically Tested Septic Safe Sustainable & Soft**Renova**$20.31**4.0★**▲ 79%**](https://www.amazon.com/dp/B00XVKW234) [**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Purple)**Gilprop**$24.12**3.8★**▲ 58%**](https://www.amazon.com/dp/B0G2BB8PKL) [**Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers**Who Gives A Crap**$41.91**4.6★**▲ 54%**](https://www.amazon.com/dp/B0D3JHNMZ7)
**~~View all trending →~~**
## **What buyers say about colored toilet paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**16%
*“great product, fun gift”*
**Quality-Overall**13%
*“STILL A GREAT 👍 PRODUCT WITH NICE WRAPPING AESTHETICS”*
**Color**11%
*“Color is nice”*
**Soft Feel**9%
*“Extremely soft”*
**Eco Friendliness**6%
*“I'm eco-friendly and this is perfect in thickness, comfort, cute packaging for the bathroom aesthetics, and septic safe”*
**Design-Overall**4%
*“Because its decorative, I use it because its superior”*
**Value For Money**3%
*“Value for the cost is good”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Absorbency**3%
*“absorbancy etc.”*
**Smell**3%
*“Great TP, helps your bootie and life, smell more pleasant”*
### **What buyers complain about **
**Value For Money**18%
*“Too expensive for gas station quality”*
**Hard Feel**13%
*“This is not soft”*
**Thickness**10%
*“Extra thick”*
**Size-Overall**7%
*“Thought the rolls were a little larger”*
**Quality-Overall**7%
*“Feels cheap”*
**Smell**4%
*“it has fragrance so if you are a girl”*
**Ease Of Cleaning**3%
*“mindful you are not to wipe too hard”*
**Strength**3%
*“Flimsy”*
**Stain Resistance**3%
*“Leaves a stain”*
**Allergies**3%
*“I am allergic to regular toilet paper”*
### **Top return reasons **
**Size-Overall**37%
**Waist Fit**10%
**Advertised Vs Actual Product**7%
**Color**6%
**Length**5%
**Material Quality**4%
**Quality-Overall**4%
**Value For Money**3%
**Hip Fit**3%
**Thin**3%
## **Common questions**
- **Is colored toilet paper profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the colored toilet paper niche?**
- 9 brands and 16 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in colored toilet paper?**
- Top complaints mined from reviews: Value For Money, Hard Feel, Thickness. The return rate is 1.0%.
- **When does demand for colored toilet paper peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the colored toilet paper niche?**
- Listings span $10.09–$61.19; the average listing price is $23.36 (sweet spot $15–$100). The average incumbent carries 512 reviews — the moat a new listing must climb.
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