---
title: "Coloplast Ostomy Supplies — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coloplast-ostomy-supplies"
last_updated: "2026-08-11T09:54:11.189Z"
locale: en
meta:
description: "Niche score 46/100 · $49K/yr market · 20K searches/yr · $51.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $49K/yr market · 20K searches/yr · $51.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coloplast Ostomy Supplies — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **coloplast ostomy supplies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 9Conversion 57Competition 54Returns 90Price range 95Avg price 93Brand share 0Review moat 90Quality gap 57
**Price range**
**Incredible****$28.00–$89.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$51.50**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****190.42**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$49K**
$49K/yr · 20K searches
**Growth**
**Bad****-31.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, coloplast ostomy supplies is a $49K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloplast ostomy supplies market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$77K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**0%**
- Coloplast88% - SenSura Mio5% - KONWEDA3% - Rainlotus2% - SIIL2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.5% search growth over the last 90 days.
900700Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/coloplast-ostomy-supplies/trend)
## **Top coloplast ostomy supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SenSura Mio 1-Piece EasiClose Wide Drainable Pouch Standard Wear Flat w/Full-Circle Filter Maxi 7.1 x 5.5 x 2 Inch 10471 (Box of 10)**Coloplast**$44.06**4.5★262 rev](https://www.amazon.com/dp/B01BI368TE) [2**SenSura Mio Convex Ostomy Pouch Drainable 3/8 to 2 Stoma 11 Inch Length Maxi 1pc System Transparent Gray 16716 10 Ct**Coloplast**$75.52**4.4★104 rev](https://www.amazon.com/dp/B07MH2KGHV) [3**Mio 1-Piece Wide Outlet Drainable Pouch Maxi with Inspection Window Cut-to-Fit 3/8 - 2-1/8 Transparent**Coloplast**$41.14**4.3★162 rev](https://www.amazon.com/dp/B07WZPRHZ5) [4**Mio 1-Piece EasiClose Wide Outlet Deep Convex Cut-to-fit Maxi**Coloplast**$84.63**4.2★78 rev](https://www.amazon.com/dp/B01DJGK1XW) [5**COLOPLAST SenSura Mio Soft Convex One-Piece Drainable Pouch (16715) EasiClose Wide Outlet Transparent Stomas Up to 1 5/16 (33mm) with Filter (Box of 10)**Coloplast**$60.21**4.4★56 rev](https://www.amazon.com/dp/B07KCQS4X6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20 PCS Colostomy Bags Rainlotus One Piece Ostomy Bag Ostomy Drainable Pouch for Ileostomy Stoma Care Cut to Fit.**Rainlotus**$29.74**657 rev4y ago](https://www.amazon.com/dp/B09Z777J9D) [**SIIL Ostomy Bag Covers for Women - Adbominal Support Wrap for Womens Large MIA BLACK | Made In SPAIN**SIIL**$51.35**206 rev4y ago](https://www.amazon.com/dp/B09QQT17GD) [**SenSura Mio Convex Filtered Ostomy Pouch One-Piece System 11 Inch Length Maxi 3/8 to 1-11/16 Inch Stoma Drainable Deep Convex Trim to Fit 16767 - Box of 10**Coloplast**$68.38**138 rev6y ago](https://www.amazon.com/dp/B08DG8BFKV) [**SenSura Mio Convex Trim to Fit Ostomy Barrier Elastic Adhesive 50 mm Flange 5 per Box 16483**Coloplast**$39.24**73 rev6y ago](https://www.amazon.com/dp/B08DGZDQ7S) [**SenSura Mio Drainable Maxi Length 2pc System Ostomy Pouch 11473 10 Ct**SenSura Mio**$32.36**41 rev6y ago](https://www.amazon.com/dp/B082VLG8TN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SIIL Ostomy Bag Covers for Women - Adbominal Support Wrap for Womens Large MIA BLACK | Made In SPAIN**SIIL**$51.35**3.9★**▲ 316%**](https://www.amazon.com/dp/B09QQT17GD) [**SenSura Mio Convex Ostomy Pouch Drainable 3/8 to 2 Stoma 11 Inch Length Maxi 1pc System Transparent 18321 10 Ct**Coloplast**$89.06**3.8★**▲ 154%**](https://www.amazon.com/dp/B07RDF6WR7) [**Mio 1-Piece EasiClose Wide Outlet Deep Convex Cut-to-fit Maxi**Coloplast**$84.63**4.2★**▲ 152%**](https://www.amazon.com/dp/B01DJGK1XW) [**SenSura Mio Convex Trim to Fit Ostomy Barrier Elastic Adhesive 50 mm Flange 5 per Box 16483**Coloplast**$39.24**4.4★**▲ 110%**](https://www.amazon.com/dp/B08DGZDQ7S) [**COLOPLAST SenSura Mio Soft Convex One-Piece Drainable Pouch (16715) EasiClose Wide Outlet Transparent Stomas Up to 1 5/16 (33mm) with Filter (Box of 10)**Coloplast**$60.21**4.4★**▲ 85%**](https://www.amazon.com/dp/B07KCQS4X6)
**~~View all trending →~~**
## **What buyers say about coloplast ostomy supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Excellent quality”*
**Value For Money**15%
*“Well worth the price”*
**Adhesion/Stickiness**15%
*“Adhesive works well”*
**Advertised Vs Actual Product**6%
*“Just Right”*
**Leak-Proof**3%
*“gives him more confidence throughout the day without constantly worrying about leaks”*
**Efficiency**3%
*“the products work well”*
**Durability**2%
*“Durable, holds in the odor”*
**Comfort-Overall**2%
*“Reliable & Comfortable”*
**Size-Overall**2%
*“Fit”*
**Color**2%
*“Pretty”*
### **What buyers complain about **
**Adhesion/Stickiness**22%
*“Horrible adhesive”*
**Leak-Proof**15%
*“Leak”*
**Quality-Overall**9%
*“Other boxes are complete junk”*
**Value For Money**5%
*“which are costly”*
**Velcro Quality**4%
*“At first I thought it was that I didnt press the Velcro hard enough”*
**Smell**4%
*“they let smell come through”*
**Skin Health**4%
*“Worst product ever does not stay stuck to your skin”*
**Accuracy-Overall**3%
*“They were not so reliable”*
**Allergies**3%
*“Between the adhesive rash”*
**Pain Relief-Overall**3%
*“Getting them off is so painful”*
### **Top return reasons **
**Size-Overall**36%
**Adhesion/Stickiness**16%
**Advertised Vs Actual Product**12%
**Leak-Proof**6%
**Functionality-Overall**3%
**Value For Money**3%
**Quality-Overall**2%
**Waist Fit**2%
**Shape/Style**2%
**Product Condition**2%
## **Common questions**
- **Is coloplast ostomy supplies profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 24 tracked products. 90-day search growth is -31.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the coloplast ostomy supplies niche?**
- 5 brands and 46 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coloplast ostomy supplies?**
- Top complaints mined from reviews: Adhesion/Stickiness, Leak-Proof, Quality-Overall. The return rate is 1.3%.
- **When does demand for coloplast ostomy supplies peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the coloplast ostomy supplies niche?**
- Listings span $28.00–$89.06; the average listing price is $51.50 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.
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