---
title: "Colonoscopy — $155K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/colonoscopy"
last_updated: "2026-08-11T05:24:09.498Z"
locale: en
meta:
description: "Niche score 47/100 · $155K/yr market · 45K searches/yr · $22.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $155K/yr market · 45K searches/yr · $22.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colonoscopy — $155K/yr Amazon US Niche (2026) - Flapen"
---
# **colonoscopy**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 21Conversion 97Competition 34Returns 100Price range 82Avg price 94Brand share 18Review moat 24Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$22.66**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.83–$68.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$155K**
$155K/yr · 45K searches
**Review moat**
**Bad****6,682.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colonoscopy is a $155K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colonoscopy market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$136K–$181K**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#5,539**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **48%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**639**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**5%**
- Preparation H81% - TUCKS3% - disposablegowns3% - FreshExit3% - Stall Mates2% - Terramed Just Think Comfort2% - Open — no brand owns it (4 brands, 5%)
## **Top colonoscopy search terms**
- **preparation h totables**13K/yr-6.7%10.9% conv. - **colonoscopy**14K/yr-21.8%1.4% conv. - **preparation h wipes to go**6K/yr+12.2%13.9% conv. - **colonoscopy prep supplies**5K/yr+19.3%2.5% conv. - **preparation h totables wipes**3K/yr-42.4%15.4% conv. - **preparation h wipes totables**2K/yr+2.1%9.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/colonoscopy/search-terms)
## **Top colonoscopy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$62K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Preparation H Totables Medicated Hemorrhoidal Flushable Wipes with Witch Hazel Maximum Strength Formula Gentle Everyday Cleansing with Aloe Individually Wrapped 10 ct (Pack of 6)**Preparation H**$35.91**4.7★323 rev](https://www.amazon.com/dp/B0064FJXDU) [2**Preparation H Totables Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 10 Count**Preparation H**$4.83**4.8★2,026 rev](https://www.amazon.com/dp/B004RJDKBG) [3**Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count**Preparation H**$5.98**4.7★9,492 rev](https://www.amazon.com/dp/B00J2LBXZO) [4**Preparation H Prep H Totable Wipe 10 Count**Preparation H**$8.93**4.7★447 rev](https://www.amazon.com/dp/B079N8FWLT) [5**Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count (Pack of 4)**Preparation H**$22.27**4.6★18,677 rev](https://www.amazon.com/dp/B06XS34D8T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hemorrhoid Wipes with 5% Lidocaine | Hemorrhoid Treatment for Pain Itching Burning & Swelling | Fast-Acting Numbing Comfort | Flushable Wipes Individually Wrapped Glycerin Protectant | 25 Count**Terramed Just Think Comfort**$20.75**42 rev8mo ago](https://www.amazon.com/dp/B0G1FCMGFW) [**DeaHea Disposable Colonoscopy Exam Shorts Unisex Colon Exam Wear Pants with Hole Non Woven Coffee Enema Shorts for Clinics Hospitals Enema Bag Kit Colon Detox Cleanse Enemas Colon Test**DeaHea**$8.20**1 rev1y ago](https://www.amazon.com/dp/B0FG7VGXL6) [**JIEKENMO Poop Brown Emoticon Kawaii Colonoscopy Silly Funny Casual Unisex Novelty Fun Crew Socks Fashion Comfortable Men And Women Crazy Dress Socks**JIEKENMO**$12.92**79 rev2y ago](https://www.amazon.com/dp/B0CZNZQDCN) [**Stall Mates Witch Hazel: Flushable Wipes Individually Wrapped Travel Friendly Soothing Witch Hazel Unscented with Cucumber Aloe and Chamomile (30 on-the-go singles)**Stall Mates**$14.97**12,873 rev3y ago](https://www.amazon.com/dp/B0CBJCJ2ST) [**Preparation H Totables Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 50 Count**Preparation H**$42.98**4,530 rev8y ago](https://www.amazon.com/dp/B07C5WHH7G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**disposablegowns Disposable Urology and Colonoscopy Exam Shorts S/L 50 Count Blue SMS Open-Access Flap Design Elastic Waist Fluid-Resistant Latex-Free Made in USA DG (R)**disposablegowns**$68.38**5.0★**▲ 173%**](https://www.amazon.com/dp/B010RGVEAQ) [**Hemorrhoid Wipes with 5% Lidocaine | Hemorrhoid Treatment for Pain Itching Burning & Swelling | Fast-Acting Numbing Comfort | Flushable Wipes Individually Wrapped Glycerin Protectant | 25 Count**Terramed Just Think Comfort**$20.75**3.8★**▲ 151%**](https://www.amazon.com/dp/B0G1FCMGFW) [**Preparation H Prep H Totable Wipe 10 Count**Preparation H**$8.93**4.7★**▲ 105%**](https://www.amazon.com/dp/B079N8FWLT) [**Preparation H Totables Irritation Relief Wipes 10 Each (Pack of 4)**Preparation H**$26.05**4.8★**▲ 95%**](https://www.amazon.com/dp/B01IAIEDU6) [**JIEKENMO Poop Brown Emoticon Kawaii Colonoscopy Silly Funny Casual Unisex Novelty Fun Crew Socks Fashion Comfortable Men And Women Crazy Dress Socks**JIEKENMO**$12.92**4.2★**▲ 78%**](https://www.amazon.com/dp/B0CZNZQDCN)
**~~View all trending →~~**
## **What buyers say about colonoscopy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Excellent product”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Value For Money**7%
*“Worth it”*
**Ease Of Use**7%
*“Easy to Use”*
**Efficiency**6%
*“Effective”*
**Soothing Effect**5%
*“Works really well and soothed quickly”*
**Comfort-Overall**5%
*“Good comfort”*
**Taste-Overall**5%
*“Love this bone broth the taste is stunning”*
**Cleansing**4%
*“good for cleansing and some relief”*
**Soft Feel**3%
*“The wipes themselves are soft”*
### **What buyers complain about **
**Size-Overall**11%
*“Too small”*
**Taste-Overall**6%
*“The taste of sour tinfoil lingered in my mouth for more than ten minutes”*
**Value For Money**6%
*“Quite overpriced”*
**Thickness**6%
*“Not very thick”*
**Moist/Dry**5%
*“each wipe is very dry”*
**Smell**5%
*“it smells almost rotten”*
**Quality-Overall**5%
*“Cheap made”*
**Ease Of Use**4%
*“Hardest to use”*
**Advertised Vs Actual Product**3%
*“So Beware it's false advertising”*
**Allergies**3%
*“I also get histamine rashes with my allergies”*
### **Top return reasons **
**Advertised Vs Actual Product**16%
**Smell**12%
**Functionality-Overall**9%
**Value For Money**7%
**Moist/Dry**7%
**Dilute/Watery**7%
**Size-Overall**6%
**Suitability Dry Skin**4%
**Flavor**4%
**Motor Power**3%
## **Common questions**
- **Is colonoscopy profitable to sell on Amazon United States?**
- The niche generates $155K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the colonoscopy niche?**
- 10 brands and 639 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in colonoscopy?**
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the colonoscopy niche?**
- Listings span $4.83–$68.38; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 6,682 reviews — the moat a new listing must climb.
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