---
title: "Collagen Type 2 — $957K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/collagen-type-2"
last_updated: "2026-08-06T14:58:22.654Z"
locale: en
meta:
description: "Niche score 56/100 · $957K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $957K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Collagen Type 2 — $957K/yr Amazon US Niche (2026) - Flapen"
---
# **collagen type 2**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 19Conversion 80Competition 43Returns 100Price range 93Avg price 95Brand share 30Review moat 19Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.42–$41.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$957K**
$957K/yr · 447K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,743.05**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, collagen type 2 is a $957K/yr Amazon United States market (447K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collagen type 2 market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$778K–$1.0M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#368**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**9%**
- NOW Foods62% - Healthy Origins9% - Naturalis7% - Nutricost5% - Jarrow Formulas4% - Vital Vitamins3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/collagen-type-2/trend)
## **Top collagen type 2 search terms**
- **uc ii**43K/yr+48.8%14.1% conv. - **collagen type 2**54K/yr-8.4%3.9% conv. - **type 2 collagen**55K/yr-10.6%3.9% conv. - **uc ii collagen**33K/yr-32.6%7.3% conv. - **now collagen**21K/yr+6.3%7.2% conv. - **uc-ii**16K/yr+28.2%7.6% conv. - **undenatured type ii collagen**11K/yr+63.8%6.0% conv. - **type ii collagen**17K/yr-12.7%3.7% conv. - **type 2 collagen powder**16K/yr+4.9%0.9% conv. - **uc-ii collagen**13K/yr+0.4%7.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/collagen-type-2/search-terms)
## **Top collagen type 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$96K20%$191K30%$287K40%$383K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods Supplements UC-II Type II Collagen with Undenatured Type II Collagen 120 Veg Capsules**NOW Foods**$34.23**4.6★4,426 rev](https://www.amazon.com/dp/B014MHI0P8) [2**NOW Foods Supplements UC-II Type II Collagen with Undenatured Type II Collagen 60 Veg Capsules**NOW Foods**$19.40**4.6★4,426 rev](https://www.amazon.com/dp/B0028J6NRU) [3**NOW Foods Supplements BioCell Collagen Hydrolyzed Type II Clinically Validated 120 Veg Capsules**NOW Foods**$23.24**4.6★2,475 rev](https://www.amazon.com/dp/B07HYXJ8Z7) [4**Healthy Origins UC-II 40 mg 120 Veggie Capsules - Featuring Clinically Studied Undenatured Type II Collagen - Supports Joint Comfort Mobility & Flexibility - Non-GMO & Gluten-Free - 2 Month Supply**Healthy Origins**$32.00**4.4★2,484 rev](https://www.amazon.com/dp/B06XW695RT) [5**Nutricost UC-II Collagen 40mg 120 Capsules Gluten-Free GMO-Free**Nutricost**$32.76**4.7★58 rev](https://www.amazon.com/dp/B0G457SS6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutricost UC-II Collagen 40mg 120 Capsules Gluten-Free GMO-Free**Nutricost**$32.76**58 rev8mo ago](https://www.amazon.com/dp/B0G457SS6C) [**Amazon Elements Collagen Complex Type II with Hyaluronic Acid 90 Capsules 3 Month Supply**Amazon Elements**$16.34**3,485 rev1y ago](https://www.amazon.com/dp/B07DR54V75) [**Now Pets UC-II Advanced Joint Mobility for Dogs and Cats Veterinarian formulated Help Maintain Cartilage and Connective Tissue* 60 Chewable Tablets (60 Grams)**NOW Foods**$18.68**174 rev3y ago](https://www.amazon.com/dp/B0C41RWGN7) [**Now Foods Supplements Multi Collagen Protein Types I II & III Powder Bone Joint and Skin Health 16 oz (454 g)**NOW Foods**$27.13**566 rev4y ago](https://www.amazon.com/dp/B0B39K9YC1) [**Naturalis UC-II 40 mg 120 Softgels | Joint Health Mobility & Flexibility***Naturalis**$39.76**192 rev5y ago](https://www.amazon.com/dp/B0F1SSHN95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutricost UC-II Collagen 40mg 120 Capsules Gluten-Free GMO-Free**Nutricost**$32.76**4.7★**▲ 86%**](https://www.amazon.com/dp/B0G457SS6C) [**Naturalis UC-II 40 mg 120 Softgels | Joint Health Mobility & Flexibility***Naturalis**$39.76**4.6★**▲ 27%**](https://www.amazon.com/dp/B0F1SSHN95) [**Vital Proteins Collagen Peptides Powder Advanced with Hyaluronic Acid & Vitamin C 20oz Collagen Protein Unflavored 27 Servings**vital proteins**$41.25**4.5★**▲ 26%**](https://www.amazon.com/dp/B00K6JUG4K) [**NOW Foods Supplements UC-II Type II Collagen with Undenatured Type II Collagen 60 Veg Capsules**NOW Foods**$19.40**4.6★**▲ 26%**](https://www.amazon.com/dp/B0028J6NRU) [**Youtheory Joint Collagen Advanced - Contains Undenatured Type II Collagen & Herbal Ingredients - Contains Bovine Source - Shellfish Free - 120 Tablets (60-Day Supply)**Youtheory**$22.81**4.4★**▲ 18%**](https://www.amazon.com/dp/B00CIC4B9Y)
**~~View all trending →~~**
## **What buyers say about collagen type 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent Product”*
**Joint Pain**11%
*“Really seems to help me with my knee pain”*
**Vitamin**6%
*“good vitamin”*
**Nutritional Content**5%
*“The protein is great”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Excellent price”*
**Calcium**4%
*“a mineral rich complex that contributes calcium”*
**Solubility**4%
*“mixes easily”*
**Advertised Vs Actual Product**4%
*“Seems to work”*
**Skin Health**3%
*“My skin has a healthy glow”*
### **What buyers complain about **
**Taste-Overall**14%
*“Taste weird”*
**Ease Of Use**7%
*“The container is very difficult to open”*
**Value For Money**7%
*“Too expensive”*
**Solubility**5%
*“Doesn't Mix Well”*
**Smell**3%
*“It smells and tastes disgusting”*
**Quality-Overall**3%
*“Poor quality control capsules”*
**Dosage**3%
*“The dosage is too low to be useful”*
**Side Effects**3%
*“This product makes me vomit”*
**Functionality-Overall**3%
*“Honestly zero results”*
**Flavor**2%
*“There's a weird taste even though its unflavored”*
### **Top return reasons **
**Value For Money**24%
**Leak-Proof**22%
**Side Effects**6%
**Ingredients-Overall**6%
**Vitamin**6%
**Product Condition**3%
**Color Fading/Discoloration**3%
**Moist/Dry**3%
**Certifications**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is collagen type 2 profitable to sell on Amazon United States?**
- The niche generates $957K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the collagen type 2 niche?**
- 11 brands and 43 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in collagen type 2?**
- Top complaints mined from reviews: Taste-Overall, Ease Of Use, Value For Money. The return rate is 0.0%.
- **When does demand for collagen type 2 peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the collagen type 2 niche?**
- Listings span $14.42–$41.25; the average listing price is $25.94 (sweet spot $15–$100). The average incumbent carries 14,743 reviews — the moat a new listing must climb.
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