---
title: "Colgate Ortho Defense Mouthwash — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/colgate-ortho-defense-mouthwash"
last_updated: "2026-08-11T03:06:48.225Z"
locale: en
meta:
description: "Niche score 35/100 · $41K/yr market · 14K searches/yr · $35.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $41K/yr market · 14K searches/yr · $35.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colgate Ortho Defense Mouthwash — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **colgate ortho defense mouthwash**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 7Conversion 80Competition 0Returns 99Price range 91Avg price 95Brand share 0Review moat 72Quality gap 13
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.33–$60.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****622.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$41K**
$41K/yr · 14K searches
**Growth**
**Bad****-36.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colgate ortho defense mouthwash is a $41K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colgate ortho defense mouthwash market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$71K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#375**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Colgate100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.7% search growth over the last 90 days.
2K2KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/health-household/colgate-ortho-defense-mouthwash/trend)
## **Top colgate ortho defense mouthwash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$8K40%$16K60%$25K80%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgate Ortho Defense Phos-Flur Anticavity Mouthwash Alcohol Free Mouthwash for Braces Made with Fluoride and Phosphate to Reduce White Spots and Help Prevent Cavities Mint 16.9 Fl Oz Bottle**Colgate**$12.33**4.7★1,452 rev](https://www.amazon.com/dp/B000GGHSN0) [2**Colgate Phos-Flur Anti-Cavity Fluoride Rinse Mint 16 oz (Pack of 3)**Colgate**$33.81**4.8★401 rev](https://www.amazon.com/dp/B00JKQ5NPC) [3**Colgate Phos-Flur Anti-Cavity Fluoride Rinse Mint 16 oz (Pack of 6)**Colgate**$60.90**4.9★15 rev](https://www.amazon.com/dp/B00YMVOVOO)
### **Newest**
by launch date
[**Colgate Phos-Flur Anti-Cavity Fluoride Rinse Mint 16 oz (Pack of 6)**Colgate**$60.90**15 rev10y ago](https://www.amazon.com/dp/B00YMVOVOO) [**Colgate Phos-Flur Anti-Cavity Fluoride Rinse Mint 16 oz (Pack of 3)**Colgate**$33.81**401 rev12y ago](https://www.amazon.com/dp/B00JKQ5NPC) [**Colgate Ortho Defense Phos-Flur Anticavity Mouthwash Alcohol Free Mouthwash for Braces Made with Fluoride and Phosphate to Reduce White Spots and Help Prevent Cavities Mint 16.9 Fl Oz Bottle**Colgate**$12.33**1,452 rev19y ago](https://www.amazon.com/dp/B000GGHSN0)
### **Trending**
90-day click momentum
[**Colgate Phos-Flur Anti-Cavity Fluoride Rinse Mint 16 oz (Pack of 3)**Colgate**$33.81**4.8★**▲ 57%**](https://www.amazon.com/dp/B00JKQ5NPC) [**Colgate Ortho Defense Phos-Flur Anticavity Mouthwash Alcohol Free Mouthwash for Braces Made with Fluoride and Phosphate to Reduce White Spots and Help Prevent Cavities Mint 16.9 Fl Oz Bottle**Colgate**$12.33**4.7★**— 7%**](https://www.amazon.com/dp/B000GGHSN0) [**Colgate Phos-Flur Anti-Cavity Fluoride Rinse Mint 16 oz (Pack of 6)**Colgate**$60.90**4.9★**▼ 29%**](https://www.amazon.com/dp/B00YMVOVOO)
## **What buyers say about colgate ortho defense mouthwash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“quality product”*
**Cleansing**25%
*“Deep cleaning”*
**Efficiency**22%
*“Works Well”*
**Ease Of Use**6%
*“Its easy to use”*
**Advertised Vs Actual Product**6%
*“overall it does what its supposed to do”*
### **What buyers complain about **
**Contamination**100%
*“This thing attracts ants”*
### **Top return reasons **
**Leak-Proof**27%
**Advertised Vs Actual Product**23%
**Smell**14%
**Stain Resistance**11%
**Ingredients-Overall**5%
**Residue**5%
**Color**5%
**Ease Of Use**5%
**Value For Money**5%
**Color Fading/Discoloration**2%
## **Common questions**
- **Is colgate ortho defense mouthwash profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 3 tracked products. 90-day search growth is -36.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the colgate ortho defense mouthwash niche?**
- 1 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in colgate ortho defense mouthwash?**
- Top complaints mined from reviews: Contamination. The return rate is 0.3%.
- **When does demand for colgate ortho defense mouthwash peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the colgate ortho defense mouthwash niche?**
- Listings span $12.33–$60.90; the average listing price is $35.68 (sweet spot $15–$100). The average incumbent carries 623 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)