---
title: "Colgate 360 Toothbrush Medium — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/colgate-360-toothbrush-medium"
last_updated: "2026-08-11T06:00:25.558Z"
locale: en
meta:
description: "Niche score 33/100 · $46K/yr market · 36K searches/yr · $68.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $46K/yr market · 36K searches/yr · $68.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colgate 360 Toothbrush Medium — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **colgate 360 toothbrush medium**
**Skip it**
Soft demand (-93.1% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 23Competition 23Returns 37Price range 29Avg price 86Brand share 35Review moat 54Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$68.48**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,322.8**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$29.06–$276.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$46K**
$46K/yr · 36K searches
**Growth**
**Bad****-93.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, colgate 360 toothbrush medium is a $46K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colgate 360 toothbrush medium market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$51K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **22.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**7%**
- V-WHITE37% - ELOTAME15% - autobrush12% - SVKCO10% - Feno10% - yeklike9% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -93.1% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/health-household/colgate-360-toothbrush-medium/trend)
## **Top colgate 360 toothbrush medium search terms**
- **adhd toothbrush adult**3K/yr-23.6%1.7% conv. - **moon white toothbrush**3K/yr-75.9%0.9% conv. - **moonwhite toothbrush**2K/yr-76.0%1.0% conv. - **hatmeo ultrasonic toothbrush**2K/yr-75.3%1.5% conv. - **sonic smile 360**5K/yr-92.5%1.1% conv. - **glowsmile smart brush**9K/yr-98.3%1.4% conv. - **udentalpro cepillo**5K/yr-97.3%0.0% conv. - **awellon toothbrush**2K/yr-96.2%0.0% conv. - **awellon one toothbrush**2K/yr-97.1%0.0% conv. - **glow smile toothbrush**3K/yr-98.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/colgate-360-toothbrush-medium/search-terms)
## **Top colgate 360 toothbrush medium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging**V-WHITE**$40.60**3.4★5,502 rev](https://www.amazon.com/dp/B07QF3Z7VJ) [2**ELOTAME Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable**ELOTAME**$29.76**3.2★33 rev](https://www.amazon.com/dp/B0GT2GY97S) [3**SVKCO Ultrasonic Toothbrush for Adult Automatic Toothbrush 30 Automatic Timer Wireless Charging Washable Travel Home Dual-use**SVKCO**$30.55**0.0★0 rev](https://www.amazon.com/dp/B0GRQX5WYR) [4**Feno Smartbrush Electric Toothbrush for Adults Oscillating Rechargeable**Feno**$276.07**3.9★194 rev](https://www.amazon.com/dp/B0F32L1MCQ) [5**V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging**V-WHITE**$38.81**3.4★5,502 rev](https://www.amazon.com/dp/B07QF5RHZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads**yeklike**$29.06**144 rev2mo ago](https://www.amazon.com/dp/B0GSVZJCLC) [**ELOTAME Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable**ELOTAME**$29.76**33 rev3mo ago](https://www.amazon.com/dp/B0GT2GY97S) [**SVKCO Ultrasonic Toothbrush for Adult Automatic Toothbrush 30 Automatic Timer Wireless Charging Washable Travel Home Dual-use**SVKCO**$30.55**0 rev4mo ago](https://www.amazon.com/dp/B0GRQX5WYR) [**RONGCHUANG Automatic Toothbrush for Adults Ultrasonic Toothbrush with Soft Bristles Rechargeable Portable 30 Automatic Timer Wireless Charging Washable Dual-Use for Travel Home (White)**RONGCHUANG**$31.06**22 rev9mo ago](https://www.amazon.com/dp/B0FWC7WBSY) [**Autobrush Sonic Pro Electric Toothbrush Only ADA Accepted U-Shaped Brush Clinically Proven Up to 5.1X Better Cleaning 30-Second Full Mouth 360 Clean Rechargeable Waterproof Black Mens Regular**autobrush**$86.49**695 rev11mo ago](https://www.amazon.com/dp/B0FMFKBMLM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads**yeklike**$29.06**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0GSVZJCLC) [**SVKCO Ultrasonic Toothbrush for Adult Automatic Toothbrush 30 Automatic Timer Wireless Charging Washable Travel Home Dual-use**SVKCO**$30.55**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GRQX5WYR) [**ELOTAME Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable**ELOTAME**$29.76**3.2★**▲ 1000%**](https://www.amazon.com/dp/B0GT2GY97S) [**Feno Smartbrush Electric Toothbrush for Adults Oscillating Rechargeable**Feno**$276.07**3.9★**▲ 46%**](https://www.amazon.com/dp/B0F32L1MCQ) [**Autobrush Sonic Pro Electric Toothbrush Only ADA Accepted U-Shaped Brush Clinically Proven Up to 5.1X Better Cleaning 30-Second Full Mouth 360 Clean Rechargeable Waterproof Black Mens Regular**autobrush**$86.49**3.7★**▲ 18%**](https://www.amazon.com/dp/B0FMFKBMLM)
**~~View all trending →~~**
## **What buyers say about colgate 360 toothbrush medium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“I like how easy the process is”*
**Tooth Brightening**8%
*“Well, I'd like to say that my teeth are fantastically white and bright,”*
**Ease Of Cleaning**8%
*“Excellent Clean”*
**Quality-Overall**8%
*“Great product for”*
**Cleansing**6%
*“Cleans Amazing”*
**Value For Money**6%
*“the price was reasonable”*
**Design-Overall**4%
*“Such a cool design”*
**Comfort-Overall**4%
*“Very comfortable”*
**Battery Life**3%
*“The battery life is great”*
**Size-Overall**3%
*“Great fit”*
### **What buyers complain about **
**Ease Of Cleaning**13%
*“Does not clean teeth at all”*
**Value For Money**11%
*“Waste of money”*
**Functionality-Overall**10%
*“Doesnt work as expected”*
**Durability**8%
*“Died after 3 months”*
**Charging**7%
*“Just stopped working, wont charge”*
**Ease Of Use**5%
*“It takes a little bit of getting used to”*
**Size-Overall**4%
*“the brush doesn't quite fit my mouth”*
**Quality-Overall**3%
*“bad quality”*
**Advertised Vs Actual Product**3%
*“Doesnt work as expected”*
**Design-Overall**3%
*“Flawed by design”*
### **Top return reasons **
**Functionality-Overall**29%
**Size-Overall**17%
**Advertised Vs Actual Product**15%
**Charging**8%
**Ease Of Cleaning**6%
**Comfort-Overall**4%
**Defective Material/Parts**4%
**Value For Money**3%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is colgate 360 toothbrush medium profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 10 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -93.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the colgate 360 toothbrush medium niche?**
- 8 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in colgate 360 toothbrush medium?**
- Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Functionality-Overall. The return rate is 4.1%.
- **When does demand for colgate 360 toothbrush medium peak?**
- Demand peaks in Apr–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the colgate 360 toothbrush medium niche?**
- Listings span $29.06–$276.07; the average listing price is $68.48 (sweet spot $15–$100). The average incumbent carries 1,323 reviews — the moat a new listing must climb.
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