---
title: "Cold Remedy — $4.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cold-remedy"
last_updated: "2026-08-11T03:15:24.838Z"
locale: en
meta:
description: "Niche score 53/100 · $4.1M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $4.1M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cold Remedy — $4.1M/yr Amazon US Niche (2026) - Flapen"
---
# **cold remedy**
**Worth a look**
Shows searches that convert (20.2% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 97Growth 6Conversion 100Competition 50Returns 100Price range 67Avg price 67Brand share 4Review moat 32Quality gap 16
**Conversion**
**Incredible****20.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$4.1M**
$4.1M/yr · 1.5M searches
**Avg price**
**Good****$14.02**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.66–$34.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,272.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-37.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cold remedy is a $4.1M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cold remedy market data**
- **Units sold / yr**
- **300K–400K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$4.2M–$5.6M**
- units × avg price
- **Conversion rate**
- **20.2%**
- **Avg BSR**
- **#247**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**0%**
- Vicks57% - Amazon Basic Care28% - Amazon Basics8% - AXIV4% - GenCare2% - GoodSense2%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -37.9% search growth over the last 90 days.
25K15KSpike '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/health-household/cold-remedy/trend)
## **Top cold remedy search terms**
- **dayquil**932K/yr-38.1%19.8% conv. - **dayquil severe cold and flu**105K/yr-17.8%21.0% conv. - **dayquil liquid gels**107K/yr-68.2%22.7% conv. - **daytime cold and flu**80K/yr-44.1%16.9% conv. - **dayquil cold and flu**20K/yr-0.5%21.3% conv. - **daytime cold medicine**24K/yr-14.4%11.3% conv. - **dayquil liquid**35K/yr-55.2%14.9% conv. - **day quil**30K/yr-40.7%18.1% conv. - **dayquil pills**23K/yr-40.0%19.1% conv. - **dayquil severe**21K/yr-35.8%13.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/cold-remedy/search-terms)
## **Top cold remedy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$206K10%$412K15%$618K20%$824K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basic Care Daytime Cold & Flu Liquid Caps; Cold Care for Daytime Cold and Flu Orange 48 Count (Pack of 1)**Amazon Basic Care**$10.24**4.8★4,346 rev](https://www.amazon.com/dp/B07JKZBDKY) [2**Vicks DayQuil Cold & Flu Medicine Non-Drowsy Powerful Multi-Symptom Daytime Relief for Headache Fever Sore Throat Minor Aches and Pains Nasal Congestion Sinus Pressure and Cough 48 Liquicaps**Vicks**$19.62**4.8★4,148 rev](https://www.amazon.com/dp/B005ZQP478) [3**Vicks DayQuil Severe Cold Flu & Congestion Medicine Liquicaps Maximum Strength Orange 24 Count**Vicks**$12.16**4.8★1,566 rev](https://www.amazon.com/dp/B07GCSWCM8) [4**Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz**Vicks**$24.51**4.8★887 rev](https://www.amazon.com/dp/B0DHYJQ99R) [5**Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)**Amazon Basics**$5.97**4.7★2,901 rev](https://www.amazon.com/dp/B07JKZBL1F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz**Vicks**$24.51**887 rev1y ago](https://www.amazon.com/dp/B0DHYJQ99R) [**AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels**AXIV**$13.06**756 rev1y ago](https://www.amazon.com/dp/B0DBZTN96G) [**AXIV Daytime Multi-Symptom Daytime Cold and Flu Relief Softgels Non-Drowsy Cold Medicine Relief of Pain Sore Throat Minor Aches and Pains Fever Cough 24 Count**AXIV**$6.98**277 rev1y ago](https://www.amazon.com/dp/B0DBVQJQ76) [**GenCare - Multi Symptom Non Drowsy Daytime Cold & Flu Relief Acetaminophen 325mg Dextromethorphan HBr 10mg Phenylephrine HCl 5mg (48 Softgels) Non Habit Forming Pain Reliever & Nasal Decongestant**GenCare**$9.92**883 rev2y ago](https://www.amazon.com/dp/B0CMV96HT9) [**Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)**Amazon Basic Care**$5.66**687 rev3y ago](https://www.amazon.com/dp/B09XDJVM57)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)**Amazon Basics**$5.97**4.7★**▲ 114%**](https://www.amazon.com/dp/B07JKZBL1F) [**Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)**Amazon Basic Care**$5.66**4.6★**▲ 96%**](https://www.amazon.com/dp/B09XDJVM57) [**GoodSense Daytime Cold & Flu Multi-Symptom Relief Non-Drowsy Effective Relief for Fever Sore Throat Cough Nasal Congestion 12 Fl Oz**GoodSense**$6.52**4.7★**▲ 76%**](https://www.amazon.com/dp/B00E7WS0HW) [**Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count**Vicks**$11.11**4.8★**▲ 69%**](https://www.amazon.com/dp/B089TVJRCG) [**Vicks DayQuil & NyQuil SEVERE Cold & Flu Medicine Relief for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sinus Pressure Stuffy Nose and Cough Co-Pack 2 x 12 OZ**Vicks**$20.94**4.8★**▲ 51%**](https://www.amazon.com/dp/B00EQA34W6)
**~~View all trending →~~**
## **What buyers say about cold remedy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Great value”*
**Cold Relief**15%
*“Best for flu”*
**Efficiency**12%
*“Works fast”*
**Quality-Overall**11%
*“Its amazing product nothing complicated”*
**Advertised Vs Actual Product**10%
*“Works as advertised”*
**Cough Relief**6%
*“Stops the Cough”*
**Sleep Quality**3%
*“No issues, helps with symptoms so you can go about your day, or sleep well at night”*
**Fever Relief**2%
*“Will use if I get sick again”*
**Ease Of Use**2%
*“easy to use”*
**Strength**1%
*“Effective”*
### **What buyers complain about **
**Taste-Overall**18%
*“Tastes horrible”*
**Functionality-Overall**11%
*“Not effective”*
**Value For Money**7%
*“Just a waste of money”*
**Smell**4%
*“actually smells a little bit like urine”*
**Cold Relief**4%
*“Had a bad case of the flu”*
**Cough Relief**4%
*“Worst tasting cough syrup I've ever had”*
**Ease Of Use**3%
*“caps hard to get out”*
**Quality-Overall**3%
*“Not as good”*
**Size-Overall**3%
*“the pills are very big”*
**Sleep Quality**2%
*“And disappointed that the night tabs didn't help me sleep at all”*
## **Common questions**
- **Is cold remedy profitable to sell on Amazon United States?**
- The niche generates $4.1M/yr across 21 tracked products. 90-day search growth is -37.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the cold remedy niche?**
- 6 brands and 83 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in cold remedy?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for cold remedy peak?**
- Demand peaks in Apr–May; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the cold remedy niche?**
- Listings span $5.66–$34.09; the average listing price is $14.02 (sweet spot $15–$100). The average incumbent carries 3,272 reviews — the moat a new listing must climb.
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