---
title: "Search terms — cold medicine - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cold-medicine/search-terms"
last_updated: "2026-08-11T08:03:02.247Z"
locale: en
meta:
  description: "Niche score 54/100 · $3.9M/yr market · 5.5M searches/yr · $12.63 avg price. Soft demand (-45.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $3.9M/yr market · 5.5M searches/yr · $12.63 avg price. Soft demand (-45.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cold medicine - Flapen"
---

# **cold medicine**

**Worth a look**

Shows low returns (0.2%), but soft demand (-45.0% this quarter) keeps it on the watch list.

Market size 97Growth 3Conversion 63Competition 64Returns 99Price range 66Avg price 55Brand share 43Review moat 25Quality gap 17

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$3.9M**

$3.9M/yr · 5.5M searches

**Price range**

**Good****$5.31–$34.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.63**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,348.12**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-45.0%**

90-day search growth — must beat 0% to launch

## Search terms