---
title: "Cold Medicine — $3.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cold-medicine"
last_updated: "2026-08-11T03:59:29.744Z"
locale: en
meta:
description: "Niche score 54/100 · $3.9M/yr market · 5.5M searches/yr · $12.63 avg price. Soft demand (-45.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $3.9M/yr market · 5.5M searches/yr · $12.63 avg price. Soft demand (-45.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cold Medicine — $3.9M/yr Amazon US Niche (2026) - Flapen"
---
# **cold medicine**
**Worth a look**
Shows low returns (0.2%), but soft demand (-45.0% this quarter) keeps it on the watch list.
Market size 97Growth 3Conversion 63Competition 64Returns 99Price range 66Avg price 55Brand share 43Review moat 25Quality gap 17
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.9M**
$3.9M/yr · 5.5M searches
**Price range**
**Good****$5.31–$34.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.63**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,348.12**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-45.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cold medicine is a $3.9M/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cold medicine market data**
- **Units sold / yr**
- **500K–600K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$6.3M–$7.6M**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**674**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 81%
**Open market**
**17%**
- Amazon Basic Care29% - Mucinex21% - Tylenol14% - Vicks10% - Boiron6% - Theraflu4% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/health-household/cold-medicine/trend)
## **Top cold medicine search terms**
- **cold**1.1M/yr-9.4%0.1% conv. - **cold and flu**1.6M/yr-58.5%5.0% conv. - **cold medicine**822K/yr-36.4%11.0% conv. - **cold and flu medicine for adults**326K/yr-61.9%12.8% conv. - **cold medicine adults**375K/yr-56.9%11.0% conv. - **flu medicine for adults**226K/yr-73.0%8.5% conv. - **mucinex cold and flu**94K/yr-50.5%13.3% conv. - **mucinex fast max**138K/yr-61.0%10.2% conv. - **cold and flu medicine**135K/yr-44.8%7.9% conv. - **flu**152K/yr-70.4%3.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/cold-medicine/search-terms)
## **Top cold medicine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$118K6%$236K9%$354K12%$472K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basic Care Vapor Ice Day and Night Severe Cold and Flu Relief Caplets Maximum Strength Multi-Symptom Medicine for Cough Sore Throat Nasal Congestion 48 Count**Amazon Basic Care**$11.77**4.7★5,704 rev](https://www.amazon.com/dp/B07JLJ6BMB) [2**Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count**Mucinex**$17.04**4.8★1,479 rev](https://www.amazon.com/dp/B0F2JM34F6) [3**Tylenol Cold + Flu Severe Daytime + Nighttime Cold Medicine Caplets Combo Pack for Multi-Symptom Cough Sore Throat Headache Nasal Congestion Relief Acetaminophen Pain Reliever 24 Count**Tylenol**$7.39**4.8★10,622 rev](https://www.amazon.com/dp/B01HI7WQRW) [4**Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)**Amazon Basic Care**$9.61**4.7★7,387 rev](https://www.amazon.com/dp/B07BQKPMFM) [5**Boiron Oscillococcinum for Relief from Flu-Like Symptoms of Body Aches Headache Fever Chills and Fatigue - 30 Doses**Boiron**$25.16**4.8★23,412 rev](https://www.amazon.com/dp/B0078W0QOI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count**Mucinex**$17.04**1,479 rev1y ago](https://www.amazon.com/dp/B0F2JM34F6) [**Mucinex Rapid Clear Maximum Strength Cold Medicine & Expectorant Fever Pain Headache & Excess Mucus Relief with Acetaminophen & Guaifenesin Rapid Release Caplets for Adults 20 Count**Mucinex**$13.70**1,862 rev1y ago](https://www.amazon.com/dp/B0F2JLW7FX) [**Mucinex Fast-Max Maximum Strength Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for 6 Different Cold & Flu Symptoms Fast Release Caplets 20 Count**Mucinex**$13.68**127 rev1y ago](https://www.amazon.com/dp/B0F2JLW618) [**Vicks VapoShower Max Tablets Non-Medicated Eucalyptus Shower Steamer Tablets Menthol Aromatherapy 4ct**Vicks**$10.10**526 rev1y ago](https://www.amazon.com/dp/B0DM9Q45DG) [**Theraflu Severe Cold and Cough Nighttime and Daytime Cough and Cold Medicine Berry Flavor - 8.3 Fl Oz Syrup x 2**Theraflu**$13.66**883 rev1y ago](https://www.amazon.com/dp/B0DH87CW4Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)**Amazon Basic Care**$5.66**4.6★**▲ 170%**](https://www.amazon.com/dp/B09XDJVM57) [**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★**▲ 114%**](https://www.amazon.com/dp/B09HJTM8DK) [**Theraflu Combo Daytime and Nighttime Severe Cold Relief Powder Honey Lemon Flavor 12 Count 6 Daytime + 6 Nighttime**Theraflu**$13.74**4.8★**▲ 99%**](https://www.amazon.com/dp/B0CWVLQ5YZ) [**Vicks VapoShower Max Tablets Non-Medicated Eucalyptus Shower Steamer Tablets Menthol Aromatherapy 4ct**Vicks**$10.10**4.5★**▲ 67%**](https://www.amazon.com/dp/B0DM9Q45DG) [**Theraflu Severe Cold and Cough Nighttime and Daytime Cough and Cold Medicine Berry Flavor - 8.3 Fl Oz Syrup x 2**Theraflu**$13.66**4.8★**▲ 58%**](https://www.amazon.com/dp/B0DH87CW4Y)
**~~View all trending →~~**
## **What buyers say about cold medicine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cold Relief**15%
*“Great for colds”*
**Efficiency**12%
*“Works perfectly”*
**Value For Money**10%
*“Very affordable”*
**Quality-Overall**9%
*“Its amazing product nothing complicated”*
**Advertised Vs Actual Product**6%
*“as pictured”*
**Taste-Overall**5%
*“Amazing taste”*
**Cough Relief**5%
*“Good for cough”*
**Warmth**4%
*“Keeping Hands Warm”*
**Sinus Relief**2%
*“Sinus relief”*
**Ease Of Use**2%
*“It has come in handy multiple times”*
### **What buyers complain about **
**Taste-Overall**11%
*“HORRIBLE TASTE”*
**Functionality-Overall**9%
*“Not effective”*
**Value For Money**6%
*“Very costly”*
**Size-Overall**5%
*“They are big”*
**Smell**4%
*“actually smells a little bit like urine”*
**Cough Relief**4%
*“Coughing”*
**Warmth**3%
*“No warmth”*
**Quality-Overall**2%
*“Bad quality”*
**Ease Of Use**2%
*“hard to get on”*
**Cold Relief**2%
*“Had a bad case of the flu”*
### **Top return reasons **
**Size-Overall**67%
**Warmth**6%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Smell**2%
**Thickness**2%
**Water Resistance**2%
**Functionality-Overall**2%
**Material Quality**2%
**Quality-Overall**2%
## **Common questions**
- **Is cold medicine profitable to sell on Amazon United States?**
- The niche generates $3.9M/yr across 41 tracked products. 90-day search growth is -45.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the cold medicine niche?**
- 17 brands and 674 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in cold medicine?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for cold medicine peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the cold medicine niche?**
- Listings span $5.31–$34.09; the average listing price is $12.63 (sweet spot $15–$100). The average incumbent carries 4,348 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)