---
title: "Colace Gummies — $241K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/colace-gummies"
last_updated: "2026-08-11T05:05:53.449Z"
locale: en
meta:
description: "Niche score 49/100 · $241K/yr market · 65K searches/yr · $19.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $241K/yr market · 65K searches/yr · $19.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colace Gummies — $241K/yr Amazon US Niche (2026) - Flapen"
---
# **colace gummies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 31Conversion 99Competition 3Returns 100Price range 86Avg price 86Brand share 0Review moat 40Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.32–$35.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$241K**
$241K/yr · 65K searches
**Review moat**
**Okay****2,517.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colace gummies is a $241K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colace gummies market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$242K–$291K**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Colace88% - GeriCare5% - Senokot4% - OLLY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +4.4% search growth over the last 90 days.
2K2KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/colace-gummies/trend)
## **Top colace gummies search terms**
- **colace gummies**31K/yr+1.5%21.9% conv. - **stool softener gummies**20K/yr+9.0%8.7% conv. - **colace gummies stool softener**5K/yr+5.0%25.5% conv. - **stool softeners gummies**4K/yr+3.6%7.2% conv. - **colace stool softener gummies**3K/yr+54.6%17.4% conv. - **chewable stool softener for adults**2K/yr-38.1%6.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/colace-gummies/search-terms)
## **Top colace gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$48K40%$97K60%$145K80%$193K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$20.02**4.5★2,196 rev](https://www.amazon.com/dp/B0CRHVK9SX) [2**Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry**Colace**$19.34**4.4★430 rev](https://www.amazon.com/dp/B0DYPJM97Z) [3**Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$35.67**4.5★2,196 rev](https://www.amazon.com/dp/B0FLMT5466) [4**GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)**GeriCare**$13.09**4.1★60 rev](https://www.amazon.com/dp/B0F555WK97) [5**Senokot Dietary Supplement Laxative Gummies 60 Count Constipation Relief Natural Senna Extract Gentle Overnight Laxatives for Constipation Relief Mixed Berry Flavor**Senokot**$15.76**4.5★8,638 rev](https://www.amazon.com/dp/B085SHPYZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$35.67**2,196 rev11mo ago](https://www.amazon.com/dp/B0FLMT5466) [**GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)**GeriCare**$13.09**60 rev1y ago](https://www.amazon.com/dp/B0F555WK97) [**Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry**Colace**$19.34**430 rev1y ago](https://www.amazon.com/dp/B0DYPJM97Z) [**Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$20.02**2,196 rev2y ago](https://www.amazon.com/dp/B0CRHVK9SX) [**OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count**OLLY**$12.32**1,586 rev3y ago](https://www.amazon.com/dp/B0BYTPPFCQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$35.67**4.5★**▲ 36%**](https://www.amazon.com/dp/B0FLMT5466) [**GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)**GeriCare**$13.09**4.1★**▲ 25%**](https://www.amazon.com/dp/B0F555WK97) [**OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count**OLLY**$12.32**4.2★**▲ 21%**](https://www.amazon.com/dp/B0BYTPPFCQ) [**Senokot Dietary Supplement Laxative Gummies 60 Count Constipation Relief Natural Senna Extract Gentle Overnight Laxatives for Constipation Relief Mixed Berry Flavor**Senokot**$15.76**4.5★**— 2%**](https://www.amazon.com/dp/B085SHPYZL) [**Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$20.02**4.5★**— 3%**](https://www.amazon.com/dp/B0CRHVK9SX)
**~~View all trending →~~**
## **What buyers say about colace gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Great taste”*
**Quality-Overall**11%
*“Excellent Product”*
**Efficiency**7%
*“Pills work better”*
**Soft Feel**6%
*“12 hours later I had the smoothest”*
**Regulates Digestion**6%
*“The jury is still out on how much it helps with constipation”*
**Value For Money**4%
*“Ease of use value for money”*
**Flavor**4%
*“yummy flavor”*
**Advertised Vs Actual Product**4%
*“Works better than expected”*
**Dosage**4%
*“Works well just follow dosing instructions”*
**Ease Of Use**4%
*“Ease of use value for money”*
### **What buyers complain about **
**Taste-Overall**22%
*“Taste is nasty”*
**Functionality-Overall**22%
*“Doesn't work”*
**Regulates Digestion**5%
*“Causes more problems with your stomach”*
**Value For Money**4%
*“overpriced”*
**Hard Feel**4%
*“They are rock hard”*
**Texture/Consistency-Overall**3%
*“The texture is not soft chew”*
**Flavor**3%
*“they do have a prune flavor so I see why my oldest doesnt like it”*
**Dosage**3%
*“it was difficult to get her to take any pills”*
**Strength**2%
*“Not for the weak”*
**Allergies**2%
*“Allergy”*
### **Top return reasons **
**Ingredients-Overall**100%
## **Common questions**
- **Is colace gummies profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the colace gummies niche?**
- 4 brands and 38 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in colace gummies?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Regulates Digestion. The return rate is 0.0%.
- **When does demand for colace gummies peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the colace gummies niche?**
- Listings span $12.32–$35.67; the average listing price is $19.37 (sweet spot $15–$100). The average incumbent carries 2,518 reviews — the moat a new listing must climb.
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