---
title: "Products — coffee cups - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coffee-cups/products"
last_updated: "2026-07-21T12:23:30.027Z"
locale: en
meta:
  description: "Niche score 67/100 · $20.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $20.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — coffee cups - Flapen"
---

# **coffee cups**

**Worth a look**

Shows a $20.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 15Conversion 48Competition 89Returns 91Price range 81Avg price 87Brand share 95Review moat 22Quality gap 35

**Market size**

**Incredible****$20.4M**

$20.4M/yr · 26.6M searches

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Avg price**

**Great****$19.83**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.87–$68.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,800.79**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-20.3%**

90-day search growth — must beat 0% to launch