---
title: "coffee cups — $20.4M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coffee-cups"
last_updated: "2026-07-20T19:47:24.645Z"
locale: en
meta:
description: "coffee cups shows a $20.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "coffee cups shows a $20.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "coffee cups — $20.4M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **coffee cups**
**Worth a look**
Shows a $20.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 15Conversion 48Competition 89Returns 91Price range 81Avg price 87Brand share 95Review moat 22Quality gap 35
**Market size**
**Incredible****$20.4M**
$20.4M/yr · 26.6M searches
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.2%**
return rate — above 6% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.87–$68.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,800.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coffee cups is a $20.4M/yr Amazon United States market (26.6M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 67/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$15.9M–$19.8M**
- units × avg price
- **Launch success**
- **83%**
- 5 of 6 new (360d)
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **144 days**
## **Competition**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**161**
**Top-5 brand share**
**40%**
Top 20: 79%
**Top-5 click share**
**26%**
Top 20: 58%
**Open market**
**56%**
- Owala16% - Contigo8% - Dixie7% - Lamosi5% - Dealusy4% - YINBAOGE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
1.0M600KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/coffee-cups/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$613K6%$1.2M9%$1.8M12%$2.5M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 63 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla Bean**Owala**$24.45**4.6★13,705 rev](https://www.amazon.com/dp/B0DF472VMZ) [2**YINBAOGE Insulated Travel Coffee Mug Spill & Leak Proof Portable To Go Camping Stainless Steel Coffee Tumbler Reusable Thermal Coffee Cup with Lid for Hot & Cold Drinks (Black 12 OZ)**YINBAOGE**$8.28**4.5★4,513 rev](https://www.amazon.com/dp/B0C3GYF738) [3**Huron Vacuum-Insulated Stainless Steel Travel Mug 16oz Licorice - Leak-Proof Lid for Hot/Cold Beverages Fits Most Cup Holdersand Brewers**Contigo**$12.47**4.5★12,416 rev](https://www.amazon.com/dp/B083T9CR47) [4**Dixie To Go Paper Coffee Cups With Lids 12 oz 14 ct Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$3.87**4.7★15,555 rev](https://www.amazon.com/dp/B00AX2EI12) [5**Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 20 oz Vanilla Bean**Owala**$29.48**4.6★13,705 rev](https://www.amazon.com/dp/B0DF49ML4P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Peach Rose**STANLEY**$27.74**2,944 rev5mo ago](https://www.amazon.com/dp/B0GC9JXTPV) [**TILUCK 20 oz Insulated Coffee Tumbler with Lid Double Wall Vacuum Stainless Steel Travel Coffee Mug BPA-Free Cup Holder Friendly Coffee Cup for Cold & Hot Drinks20ozMatte SakuraPink**TILUCK**$14.92**420 rev6mo ago](https://www.amazon.com/dp/B0GC5Z4BJY) [**PACKINNO 12 oz 50 Pack Black Disposable Paper Coffee Cups with Lids Sleeves and Straws Disposable Hot Cups for Coffee Tea Cocoa Water**PACKINNO**$12.48**630 rev7mo ago](https://www.amazon.com/dp/B0G6D6QNHT) [**Amazon Basics Stoneware Coffee Mugs 16 oz 4-Piece Set Gloss-Glazed Stain-Resistant Microwave Freezer and Dishwasher-Safe Linen Gray**Amazon Basics**$14.72**169 rev7mo ago](https://www.amazon.com/dp/B0F42DJ5RD) [**Iced Coffee Cups with Lids: Coffee Bar Accessories - Ribbed Glass Tumbler with Straw and Lid 4Pcs - 20oz Leak Proof Tumbler - Reusable Glass Cups and Tumblers with Lid and Straws for To Go Iced Coffee**DWTS DANWEITESI**$20.34**367 rev9mo ago](https://www.amazon.com/dp/B0FV2CHLV8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TILUCK 20 oz Insulated Coffee Tumbler with Lid Double Wall Vacuum Stainless Steel Travel Coffee Mug BPA-Free Cup Holder Friendly Coffee Cup for Cold & Hot Drinks20ozMatte SakuraPink**TILUCK**$14.92**4.6★**▲ 332%**](https://www.amazon.com/dp/B0GC5Z4BJY) [**STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Peach Rose**STANLEY**$27.74**4.7★**▲ 282%**](https://www.amazon.com/dp/B0GC9JXTPV) [**PACKINNO 12 oz 50 Pack Black Disposable Paper Coffee Cups with Lids Sleeves and Straws Disposable Hot Cups for Coffee Tea Cocoa Water**PACKINNO**$12.48**4.2★**▲ 274%**](https://www.amazon.com/dp/B0G6D6QNHT) [**Iced Coffee Cups with Lids: Coffee Bar Accessories - Ribbed Glass Tumbler with Straw and Lid 4Pcs - 20oz Leak Proof Tumbler - Reusable Glass Cups and Tumblers with Lid and Straws for To Go Iced Coffee**DWTS DANWEITESI**$20.34**4.4★**▲ 273%**](https://www.amazon.com/dp/B0FV2CHLV8) [**Alaeseje 50 Pack Clear Plastic Cups with Strawless Sip Lids 16 oz Iced Coffee Cups with Lids Disposable PET Crystal Cups Round Bottom To Go Cup for Iced Coffee Juice Smoothie Cold Beverage**Alaeseje**$18.02**4.3★**▲ 170%**](https://www.amazon.com/dp/B0F4QRVYCF)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality cups”*
**Temperature Retention**12%
*“keeps coffee warm”*
**Value For Money**10%
*“Great deal”*
**Size-Overall**9%
*“Love the size”*
**Leak-Proof**7%
*“It is leak proof”*
**Strength**6%
*“Sturdy cups”*
**Color**4%
*“Cute colors”*
**Advertised Vs Actual Product**4%
*“As described”*
**Durability**4%
*“Great durable material”*
**Ease Of Use**3%
*“Easy to hold”*
### **What buyers complain about **
**Leak-Proof**21%
*“It leaks”*
**Size-Overall**10%
*“Too Small”*
**Quality-Overall**7%
*“lower quality”*
**Strength**5%
*“Not sturdy”*
**Durability**4%
*“Breaks easily”*
**Ease Of Use**4%
*“Difficult to open”*
**Temperature Retention**4%
*“Does not keep coffee hot”*
**Heating**3%
*“Doesn't hold heat like some others”*
**Value For Money**3%
*“Not necessarily worth the price”*
**Thickness**3%
*“The lid is a little thick”*
### **Top return reasons **
**Size-Overall**45%
**Leak-Proof**10%
**Value For Money**7%
**Color**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Functionality-Overall**3%
**Ease Of Use**3%
**Material Quality**2%
**Weight Heavy**2%
## **Common questions**
- **Is coffee cups profitable to sell on Amazon United States?**
- The niche generates $20.4M/yr across 63 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the coffee cups niche?**
- 42 brands and 161 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in coffee cups?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 1.2%.
- **When does demand for coffee cups peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the coffee cups niche?**
- Listings span $3.87–$68.32; the average listing price is $19.83 (sweet spot $15–$100). The average incumbent carries 8,801 reviews — the moat a new listing must climb.
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