---
title: "Trend — cod liver oil - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cod-liver-oil/trend"
last_updated: "2026-08-11T05:07:43.981Z"
locale: en
meta:
  description: "Niche score 61/100 · $4.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $4.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cod liver oil - Flapen"
---

# **cod liver oil**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 12Conversion 84Competition 53Returns 100Price range 87Avg price 95Brand share 50Review moat 34Quality gap 22

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$4.4M**

$4.4M/yr · 1.7M searches

**Avg price**

**Incredible****$28.54**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.90–$66.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,067.42**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-25.2%**

90-day search growth — must beat 0% to launch

## Trend