---
title: "Coconut Wipes — $550K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coconut-wipes"
last_updated: "2026-08-06T20:29:11.327Z"
locale: en
meta:
description: "Niche score 49/100 · $550K/yr market · 562K searches/yr · $10.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $550K/yr market · 562K searches/yr · $10.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Wipes — $550K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut wipes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 51Conversion 85Competition 47Returns 99Price range 33Avg price 37Brand share 0Review moat 24Quality gap 18
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$550K**
$550K/yr · 562K searches
**Growth**
**Good****+21.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.38**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.01–$20.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,730.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut wipes is a $550K/yr Amazon United States market (562K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut wipes market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$519K–$623K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#346**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **61%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**0%**
- Clorox93% - Lysol7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/coconut-wipes/trend)
## **Top coconut wipes search terms**
- **clorox scentiva**124K/yr+27.6%3.9% conv. - **scentiva**94K/yr+42.6%5.2% conv. - **scentiva wipes**57K/yr+30.9%12.3% conv. - **clorox scentiva spray**41K/yr+8.9%5.1% conv. - **clorox scentiva wipes**41K/yr+14.0%9.8% conv. - **clorox wipes scentiva**28K/yr+12.5%9.3% conv. - **scentiva spray**16K/yr+55.8%5.7% conv. - **scentiva clorox spray**35K/yr-38.1%4.1% conv. - **clorox sentiva**14K/yr+77.4%4.2% conv. - **clorox sentiva spray**16K/yr-22.8%5.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/coconut-wipes/search-terms)
## **Top coconut wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$55K20%$110K30%$165K40%$220K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clorox Scentiva Disinfectant Wipes**Clorox**$5.56**4.7★238 rev](https://www.amazon.com/dp/B0FV4JJBB6) [2**Clorox Scentiva Disinfecting Multi-Surface Cleaner Lavender and Jasmine 32 Fl Oz (Pack May Vary)**Clorox**$6.78**4.7★1,388 rev](https://www.amazon.com/dp/B01MZCQAU9) [3**Clorox Scentiva Disinfecting Wipes Coconut and Waterlily Antibacterial 75 Count**Clorox**$5.07**4.8★1,611 rev](https://www.amazon.com/dp/B08V1R98X1) [4**Clorox Scentiva Disinfecting multi surface Cleaner 2 PK (Pacific Breeze & Coconut) *24FL OZ* --**Clorox**$19.52**4.8★114 rev](https://www.amazon.com/dp/B08GH59S8X) [5**Clorox Scentiva Disinfecting Wipes Lavender and Jasmine Antibacterial 75 Count**Clorox**$4.94**4.8★1,312 rev](https://www.amazon.com/dp/B0BG3GMBYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clorox Scentiva Disinfecting Wipes Cherry Blossom and Peach Antibacterial 75 Count**Clorox**$5.33**68 rev5mo ago](https://www.amazon.com/dp/B0GNW4XF8T) [**Clorox Scentiva ToiletWand Refills Value Pack Cherry Blossom and Peach 20 Count**Clorox**$13.42**443 rev5mo ago](https://www.amazon.com/dp/B0GNW4ZRX2) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)**Lysol**$14.03**2,461 rev7mo ago](https://www.amazon.com/dp/B0G3RGV4KR) [**Clorox Scentiva ToiletWand Refills Cherry Blossom and Peach 10 Count**Clorox**$7.45**443 rev8mo ago](https://www.amazon.com/dp/B0FN18DQL7) [**Clorox Scentiva Disinfecting Wipes Grapefruit and Orange Blossom Antibacterial 75 Count**Clorox**$5.22**228 rev8mo ago](https://www.amazon.com/dp/B09F8W24G7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clorox Scentiva ToiletWand Refills Value Pack Cherry Blossom and Peach 20 Count**Clorox**$13.42**4.8★**▲ 256%**](https://www.amazon.com/dp/B0GNW4ZRX2) [**Clorox Scentiva Disinfectant Wipes**Clorox**$5.56**4.7★**▲ 249%**](https://www.amazon.com/dp/B0FV4JJBB6) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)**Lysol**$14.03**4.7★**▲ 115%**](https://www.amazon.com/dp/B0G3RGV4KR) [**Clorox Scentiva ToiletWand Refills Cherry Blossom and Peach 10 Count**Clorox**$7.45**4.8★**▲ 110%**](https://www.amazon.com/dp/B0FN18DQL7) [**Clorox Scentiva Disinfecting Wipes Cherry Blossom and Peach Antibacterial 75 Count**Clorox**$5.33**4.7★**▲ 82%**](https://www.amazon.com/dp/B0GNW4XF8T)
**~~View all trending →~~**
## **What buyers say about coconut wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Clean scent”*
**Ease Of Cleaning**14%
*“Cleans Great”*
**Quality-Overall**5%
*“Consistent products”*
**Value For Money**4%
*“Great Value”*
**Cleansing**4%
*“It cleans well”*
**Ease Of Use**3%
*“Ease of use”*
**Advertised Vs Actual Product**2%
*“As advertised and works well”*
**Efficiency**2%
*“Effectiveness”*
**Disinfection**1%
*“Great disinfectant”*
**Durability**1%
*“They are pretty durable”*
### **What buyers complain about **
**Smell**21%
*“Smell is very chemically”*
**Leak-Proof**12%
*“Leaking product”*
**Ease Of Cleaning**7%
*“they do not clean well”*
**Moist/Dry**6%
*“Not moist”*
**Value For Money**4%
*“are somewhat pricey”*
**Quality-Overall**2%
*“Cheap quality”*
**Size-Overall**2%
*“they are kind of big”*
**Thickness**2%
*“They are not as thick as I thought they would be”*
**Residue**2%
*“Leave a sticky residue”*
**Durability**2%
*“Dislike that the constantly break off in my toilet”*
### **Top return reasons **
**Leak-Proof**45%
**Smell**22%
**Moist/Dry**7%
**Advertised Vs Actual Product**5%
**Size-Overall**5%
**Value For Money**4%
**Ease Of Cleaning**2%
**Functionality-Overall**1%
**Product Condition**1%
**Contamination**1%
## **Common questions**
- **Is coconut wipes profitable to sell on Amazon United States?**
- The niche generates $550K/yr across 23 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the coconut wipes niche?**
- 2 brands and 94 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coconut wipes?**
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.
- **When does demand for coconut wipes peak?**
- Demand peaks in Jan; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the coconut wipes niche?**
- Listings span $4.01–$20.44; the average listing price is $10.38 (sweet spot $15–$100). The average incumbent carries 5,731 reviews — the moat a new listing must climb.
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