---
title: "Search terms — coconut wax candle - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coconut-wax-candle/search-terms"
last_updated: "2026-08-11T04:05:57.500Z"
locale: en
meta:
  description: "Niche score 49/100 · $147K/yr market · 222K searches/yr · $23.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $147K/yr market · 222K searches/yr · $23.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — coconut wax candle - Flapen"
---

# **coconut wax candle**

**Skip it**

Soft demand (-12.4% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 19Conversion 35Competition 54Returns 88Price range 89Avg price 95Brand share 26Review moat 40Quality gap 68

**Avg price**

**Incredible****$23.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.45–$46.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,476.43**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$147K**

$147K/yr · 222K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-12.4%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms