---
title: "Search terms — coconut protein powder - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coconut-protein-powder/search-terms"
last_updated: "2026-08-11T10:43:01.819Z"
locale: en
meta:
  description: "Niche score 57/100 · $456K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $456K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — coconut protein powder - Flapen"
---

# **coconut protein powder**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 16Conversion 35Competition 61Returns 100Price range 91Avg price 95Brand share 19Review moat 73Quality gap 85

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$45.23**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.98–$73.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****587.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$456K**

$456K/yr · 364K searches

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-18.1%**

90-day search growth — must beat 0% to launch

## Search terms