---
title: "Coconut Oil Suppositories — $216K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coconut-oil-suppositories"
last_updated: "2026-08-06T21:27:32.309Z"
locale: en
meta:
description: "Niche score 46/100 · $216K/yr market · 98K searches/yr · $20.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $216K/yr market · 98K searches/yr · $20.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Oil Suppositories — $216K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut oil suppositories**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 13Conversion 90Competition 21Returns 99Price range 68Avg price 89Brand share 0Review moat 29Quality gap 63
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.71–$26.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$216K**
$216K/yr · 98K searches
**Review moat**
**Okay****3,581.45**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut oil suppositories is a $216K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut oil suppositories market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$204K–$255K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Carlson58% - Femallay24% - NewLife Naturals12% - Seeq Wellness6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/coconut-oil-suppositories/trend)
## **Top coconut oil suppositories search terms**
- **vitamin e suppositories for women**26K/yr-18.4%11.7% conv. - **vaginal melts**10K/yr-33.7%3.8% conv. - **vitamin e suppositories**13K/yr-48.2%10.4% conv. - **key e suppositories for women**8K/yr+4.5%19.2% conv. - **coconut oil suppositories**10K/yr-20.0%2.5% conv. - **femally suppositories melts**6K/yr-24.7%5.4% conv. - **femallay**5K/yr-15.3%4.3% conv. - **carlson key e suppositories for women**5K/yr-11.4%20.2% conv. - **coconut oil suppositories for women**6K/yr-26.6%1.4% conv. - **vitamin e vaginal suppositories**4K/yr-25.7%6.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/coconut-oil-suppositories/search-terms)
## **Top coconut oil suppositories products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$32K30%$65K45%$97K60%$130K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 24 Count**Carlson**$15.26**4.5★3,110 rev](https://www.amazon.com/dp/B071RN68MR) [2**Carlson - Key-E Suppositories 30 IU (20 mg) Vitamin E Suppository Moisturizes & Nourishes for Women and Men 48 Count**Carlson**$24.51**4.5★3,126 rev](https://www.amazon.com/dp/B01COO2ZCU) [3**Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Strawberry Kiss 1-Pack**Femallay**$26.22**4.3★6,858 rev](https://www.amazon.com/dp/B07S44SH9X) [4**NewLife Naturals Vitamin E Vaginal Suppositories 38IU ESoothe - Moisture & Hydration Support - All Natural Estrogen Free Feminine Care - 24 Inserts**NewLife Naturals**$14.26**4.4★1,156 rev](https://www.amazon.com/dp/B0CK1133RB) [5**Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 12 Count**Carlson**$9.71**4.5★3,126 rev](https://www.amazon.com/dp/B001LF39II)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seeq Wellness Vitamin E Suppositories - Vaginal Dryness and Iritation Relief - Menopause Support - All Natural Feminine Care - 35 IU - 24 Count**Seeq Wellness**$11.13**225 rev2y ago](https://www.amazon.com/dp/B0CXV71NRV) [**NewLife Naturals Vitamin E Suppositories for Women 38IU ESoothe - All Natural Moisturizer Support - Feminine Care Hydration and Moisture Support Postpartum Hormonal Changes & More - 48 Inserts USA**NewLife Naturals**$22.22**1,156 rev2y ago](https://www.amazon.com/dp/B0CQRZQR5H) [**NewLife Naturals Vitamin E Vaginal Suppositories 38IU ESoothe - Moisture & Hydration Support - All Natural Estrogen Free Feminine Care - 24 Inserts**NewLife Naturals**$14.26**1,156 rev2y ago](https://www.amazon.com/dp/B0CK1133RB) [**Femallay Organic Vaginal Melts Tea Tree & Coconut Oil Natural Feminine Odor Control pH Balance & Dryness Relief 7 Count + Applicator**Femallay**$23.00**65 rev4y ago](https://www.amazon.com/dp/B0CJ9SFMV1) [**Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Strawberry Kiss 1-Pack**Femallay**$26.22**6,858 rev7y ago](https://www.amazon.com/dp/B07S44SH9X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NewLife Naturals Vitamin E Suppositories for Women 38IU ESoothe - All Natural Moisturizer Support - Feminine Care Hydration and Moisture Support Postpartum Hormonal Changes & More - 48 Inserts USA**NewLife Naturals**$22.22**4.4★**▲ 71%**](https://www.amazon.com/dp/B0CQRZQR5H) [**Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 12 Count**Carlson**$9.71**4.5★**▲ 40%**](https://www.amazon.com/dp/B001LF39II) [**Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Sweetly Peach 1-Pack**Femallay**$26.03**4.3★**▲ 28%**](https://www.amazon.com/dp/B07S415GD7) [**Femallay Organic Vaginal Melts Tea Tree & Coconut Oil Natural Feminine Odor Control pH Balance & Dryness Relief 7 Count + Applicator**Femallay**$23.00**4.2★**▲ 22%**](https://www.amazon.com/dp/B0CJ9SFMV1) [**Carlson - Key-E Suppositories 30 IU (20 mg) Vitamin E Suppository Moisturizes & Nourishes for Women and Men 48 Count**Carlson**$24.51**4.5★**▲ 16%**](https://www.amazon.com/dp/B01COO2ZCU)
**~~View all trending →~~**
## **What buyers say about coconut oil suppositories**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent product”*
**Advertised Vs Actual Product**14%
*“Works as advertised”*
**Moist/Dry**13%
*“Great moisturizing benefits”*
**Ease Of Use**8%
*“Easy to use”*
**Efficiency**5%
*“Effective”*
**Soft Feel**5%
*“Creamy”*
**Hormonal Balance**3%
*“Hormone free, lasting relief, no gross or inconvenient discharge- hydrating, does not impact the flora/ph in an away that I can tell”*
**Allergies**3%
*“They didnt disrupt my PH of cause any irritation”*
**Vitamin**3%
*“A vitamin for comfort”*
**Lubrication**2%
*“Awesome Product works great for lubrication”*
### **What buyers complain about **
**Moist/Dry**22%
*“Like a lack of hydration that didnt feel extreme”*
**Allergies**8%
*“Cause irritation and bleeding”*
**Ease Of Use**7%
*“I couldn't use them”*
**Ingredients-Overall**6%
*“These were great until I saw the ingredients which contain hydrogenated oils”*
**Value For Money**6%
*“Price high”*
**Sleep Quality**4%
*“it burned so badly I couldnt sleep all night”*
**Functionality-Overall**4%
*“Didnt work well for me”*
**Lubrication**4%
*“Very lubricanted”*
**Sensitivity-Overall**4%
*“For sensitive people”*
**Residue**4%
*“Did not see a difference also leaves too much residue”*
### **Top return reasons **
**Smell**26%
**Functionality-Overall**14%
**Ingredients-Overall**11%
**Advertised Vs Actual Product**8%
**Lubrication**7%
**Product Condition**7%
**Stain Resistance**4%
**Oily/Greasy**4%
**Size-Overall**3%
**Certifications**2%
## **Common questions**
- **Is coconut oil suppositories profitable to sell on Amazon United States?**
- The niche generates $216K/yr across 11 tracked products. 90-day search growth is -24.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the coconut oil suppositories niche?**
- 4 brands and 9 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coconut oil suppositories?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Ease Of Use. The return rate is 0.1%.
- **When does demand for coconut oil suppositories peak?**
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the coconut oil suppositories niche?**
- Listings span $9.71–$26.41; the average listing price is $20.42 (sweet spot $15–$100). The average incumbent carries 3,581 reviews — the moat a new listing must climb.
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