---
title: "Coconut Candle — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coconut-candle"
last_updated: "2026-08-11T05:05:27.575Z"
locale: en
meta:
description: "Niche score 60/100 · $193K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $193K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coconut Candle — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut candle**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 47Conversion 77Competition 53Returns 96Price range 77Avg price 78Brand share 64Review moat 39Quality gap 55
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.21**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.96–$35.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+17.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,574.52**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$193K**
$193K/yr · 156K searches
According to Flapen's Amazon United States niche tracking, coconut candle is a $193K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut candle market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$203K–$243K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#179**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 91%
**Open market**
**29%**
- Yankee Candle38% - 1OAK10% - AOOVOO7% - DL DREAMY DEWLA7% - FF FRAGRFLOWING5% - Lihome4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.
13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/health-household/coconut-candle/trend)
## **Top coconut candle search terms**
- **coconut candle**81K/yr+21.0%5.4% conv. - **coconut candles**11K/yr+43.5%5.1% conv. - **yankee candle coconut beach**11K/yr+15.1%9.0% conv. - **coconut vanilla candle**11K/yr+19.8%6.4% conv. - **vanilla coconut candle**12K/yr-11.6%6.6% conv. - **coconut scented candles**7K/yr+7.0%5.1% conv. - **coconut beach yankee candle**6K/yr+8.3%11.8% conv. - **candle coconut**6K/yr+30.5%6.3% conv. - **candles coconut**5K/yr+14.6%6.7% conv. - **coconut candles scented**4K/yr+2.1%5.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/coconut-candle/search-terms)
## **Top coconut candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$39K30%$58K40%$77K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Coconut Beach Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.38**4.5★271 rev](https://www.amazon.com/dp/B0F3DSJZ5H) [2**1OAK Coconut Candle - Soy Wax Scented Candles (Coconut) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$10.60**4.5★58 rev](https://www.amazon.com/dp/B0G7KCSWLZ) [3**AOOVOO Coconut Vanilla Candles - 9 oz Scented Candles Aromatherapy Candle Soy Candle for Home Scented**AOOVOO**$13.79**4.2★1,342 rev](https://www.amazon.com/dp/B0CP7QMZF9) [4**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Coconut Beach**Yankee Candle**$19.07**4.6★3,044 rev](https://www.amazon.com/dp/B08TZGLVJ2) [5**Coconut Vanilla Candles 7oz Vanilla Coconut Scented Candle Natural Soy Candles for Home Scented Long Lasting with 50 Hour Burn Time Gifts for Men Women**DL DREAMY DEWLA**$8.96**4.2★3,311 rev](https://www.amazon.com/dp/B0DRK4N5Q6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1OAK Coconut Candle - Soy Wax Scented Candles (Coconut) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$10.60**58 rev4mo ago](https://www.amazon.com/dp/B0G7KCSWLZ) [**Coconut Beach Odor Eliminating Highly Fragranced Candle Eliminates 95% of Living Room Bedroom Bathroom and Other Smells Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz**DL DREAMY DEWLA**$12.55**95 rev6mo ago](https://www.amazon.com/dp/B0GF7H4FC3) [**Vanilla Coconut Large Scented Candle 3-Wick 22oz Long Lasting Scented Candle Natural Soy Wax Aromatherapy Candle for Home Candle Gifts for Women Men**FF FRAGRFLOWING**$18.12**35 rev6mo ago](https://www.amazon.com/dp/B0G8J1Q1DH) [**Coconut Beach Scented Candle Natural Soy Wax Jar Candle for Home Scented 100-Hour Burn Time Gifts for Women Men 7 oz (2 Pack)**FF FRAGRFLOWING**$17.39**70 rev8mo ago](https://www.amazon.com/dp/B0G1YHNBQ4) [**Coconut Vanilla Candle 9 oz Soy Coconut Wax Scented Candle for Home Vanilla Coconut Aromatherapy Candle Clean Burning Jar Candle for Bedroom Bathroom Spa Candle Gifts for Women Men**YINUO LIGHT**$12.69**1,613 rev9mo ago](https://www.amazon.com/dp/B0FSRFYC4C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coconut Beach Odor Eliminating Highly Fragranced Candle Eliminates 95% of Living Room Bedroom Bathroom and Other Smells Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz**DL DREAMY DEWLA**$12.55**4.0★**▲ 224%**](https://www.amazon.com/dp/B0GF7H4FC3) [**1OAK Coconut Candle - Soy Wax Scented Candles (Coconut) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$10.60**4.5★**▲ 187%**](https://www.amazon.com/dp/B0G7KCSWLZ) [**Coconut Vanilla Candle 9 oz Soy Coconut Wax Scented Candle for Home Vanilla Coconut Aromatherapy Candle Clean Burning Jar Candle for Bedroom Bathroom Spa Candle Gifts for Women Men**YINUO LIGHT**$12.69**4.4★**▲ 163%**](https://www.amazon.com/dp/B0FSRFYC4C) [**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Coconut Beach**Yankee Candle**$19.07**4.6★**▲ 115%**](https://www.amazon.com/dp/B08TZGLVJ2) [**Vanilla Coconut Large Scented Candle 3-Wick 22oz Long Lasting Scented Candle Natural Soy Wax Aromatherapy Candle for Home Candle Gifts for Women Men**FF FRAGRFLOWING**$18.12**4.2★**▲ 115%**](https://www.amazon.com/dp/B0G8J1Q1DH)
**~~View all trending →~~**
## **What buyers say about coconut candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Decent smell”*
**Brightness/Shine/Glow**6%
*“The wicks are easy to light”*
**Value For Money**5%
*“Great deal”*
**Quality-Overall**3%
*“Good quality”*
**Gifting Purpose**3%
*“Great gift”*
**Size-Overall**3%
*“The size is generous”*
**Design-Overall**2%
*“The design is clean and simple”*
**Durability**2%
*“Durable and rich smell”*
**Advertised Vs Actual Product**1%
*“true to their description”*
**Fire Resistance**1%
*“Its pleasant and surprisingly long burn time”*
### **What buyers complain about **
**Smell**65%
*“Awful smell”*
**Size-Overall**5%
*“These these candles are small”*
**Value For Money**4%
*“Just wish it wasnt so expensive”*
**Advertised Vs Actual Product**2%
*“Totally misleading as to actual size”*
**Strength**2%
*“Wish it was just a bit stronger”*
**Quality-Overall**2%
*“At the end the wick had a poor wick quality”*
**Flammable**2%
*“Flames go out”*
**Durability**1%
*“makes the candle feel like it doesnt last its full length”*
**Functionality-Overall**1%
*“Dont work”*
**Allergies**1%
*“It triggered my asthma almost instantly”*
### **Top return reasons **
**Smell**73%
**Size-Overall**9%
**Advertised Vs Actual Product**7%
**Value For Money**4%
**Flammable**1%
**Defective Material/Parts**1%
**Strength**1%
**Quality-Overall**1%
**Gifting Purpose**1%
**Product Condition**0%
## **Common questions**
- **Is coconut candle profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 27 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the coconut candle niche?**
- 19 brands and 44 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in coconut candle?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for coconut candle peak?**
- Demand peaks in Jun–Jul–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the coconut candle niche?**
- Listings span $8.96–$35.45; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 2,575 reviews — the moat a new listing must climb.
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