---
title: "Trend — coban - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coban/trend"
last_updated: "2026-08-11T05:32:52.008Z"
locale: en
meta:
  description: "Niche score 59/100 · $860K/yr market · 485K searches/yr · $10.38 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $860K/yr market · 485K searches/yr · $10.38 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — coban - Flapen"
---

# **coban**

**Launch it**

A $860K/yr market growing +21.5% this quarter with returns at 0.5% — clears our launch bar.

Market size 75Growth 51Conversion 98Competition 40Returns 98Price range 61Avg price 37Brand share 53Review moat 36Quality gap 21

**Conversion**

**Incredible****17.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$860K**

$860K/yr · 485K searches

**Price range**

**Good****$5.16–$30.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+21.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.38**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,863.77**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend