---
title: "Coated Paper Plates — $211K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coated-paper-plates"
last_updated: "2026-08-11T03:01:07.212Z"
locale: en
meta:
description: "Niche score 51/100 · $211K/yr market · 123K searches/yr. A deep review moat (18,058 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $211K/yr market · 123K searches/yr. A deep review moat (18,058 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coated Paper Plates — $211K/yr Amazon US Niche (2026) - Flapen"
---
# **coated paper plates**
**Worth a look**
Shows low returns (0.2%), but a deep review moat (18,058 avg reviews) keeps it on the watch list.
Market size 41Growth 35Conversion 80Competition 48Returns 99Price range 82Avg price 90Brand share 19Review moat 17Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.18–$71.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$211K**
$211K/yr · 123K searches
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****18,057.76**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, coated paper plates is a $211K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jun. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coated paper plates market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$208K–$260K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#626**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**5%**
- Amazon Basics66% - DHG PROFESSIONAL12% - Generic7% - Perfect Stix5% - Daily Chef3% - TLAPS2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +8.4% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/health-household/coated-paper-plates/trend)
## **Top coated paper plates search terms**
- **coated paper plates**44K/yr+14.1%7.2% conv. - **amazon basics plates**30K/yr-5.5%6.4% conv. - **coated paper plates 9 inch**16K/yr+43.7%6.3% conv. - **paper plates coated**11K/yr-2.3%7.1% conv. - **amazon basic plates**11K/yr-8.6%8.1% conv. - **coated paper plates 10 inch**5K/yr+15.6%6.5% conv. - **plates amazon basics**3K/yr-6.2%9.8% conv. - **amazon basics dinner plates**4K/yr-9.2%3.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/coated-paper-plates/search-terms)
## **Top coated paper plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$21K15%$32K20%$42K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary**Amazon Basics**$5.52**4.7★57,729 rev](https://www.amazon.com/dp/B0C2CY22B8) [2**Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 200 Count Packaging May Vary**Amazon Basics**$10.13**4.7★57,729 rev](https://www.amazon.com/dp/B0C2D1ZH9M) [3**DHG PROFESSIONAL The Heavy Weight Standard 9-Inch Grease Resistant Paper Plates coated White 125 Plates**DHG PROFESSIONAL**$16.31**4.4★452 rev](https://www.amazon.com/dp/B0915RDQ7G) [4**Ecowal 300 Pack Heavy Duty Coated Paper Plates 9 Inch Grease Resistant Soak Proof Microwave Safe Bulk White Disposable Dinner Plates for BBQ Party Picnic Camping & Everyday Use**Generic**$23.77**4.2★25 rev](https://www.amazon.com/dp/B0DYKNWQ6N) [5**Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 300 Count Packaging May Vary**Amazon Basics**$14.52**4.7★57,729 rev](https://www.amazon.com/dp/B0C2D2P54Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TLAPS 9 Inch White Heavyweight Grease-Resistant Coated Paper Plates 125-Pack Commercial Eco-Friendly Disposable for Restaurants Catering and Food Service**TLAPS**$22.10**5 rev3mo ago](https://www.amazon.com/dp/B0GWSBXR43) [**Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count**Amazon Basics**$4.18**1,285 rev8mo ago](https://www.amazon.com/dp/B0FPNCNYN7) [**Ecowal 300 Pack Heavy Duty Coated Paper Plates 9 Inch Grease Resistant Soak Proof Microwave Safe Bulk White Disposable Dinner Plates for BBQ Party Picnic Camping & Everyday Use**Generic**$23.77**25 rev1y ago](https://www.amazon.com/dp/B0DYKNWQ6N) [**Amazon Basics Ultra Paper Plates 10 Inch Disposable 100 Count Packaging May Vary**Amazon Basics**$11.03**11,620 rev1y ago](https://www.amazon.com/dp/B0DN895DMC) [**Amazon Basics Ultra Paper Plates 10 Inch Disposable 44 Count Packaging May Vary**Amazon Basics**$5.14**11,620 rev1y ago](https://www.amazon.com/dp/B0DN85H43K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TLAPS 9 Inch White Heavyweight Grease-Resistant Coated Paper Plates 125-Pack Commercial Eco-Friendly Disposable for Restaurants Catering and Food Service**TLAPS**$22.10**4.5★**▲ 256%**](https://www.amazon.com/dp/B0GWSBXR43) [**Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count**Amazon Basics**$4.18**4.5★**▲ 114%**](https://www.amazon.com/dp/B0FPNCNYN7) [**Ecowal 300 Pack Heavy Duty Coated Paper Plates 9 Inch Grease Resistant Soak Proof Microwave Safe Bulk White Disposable Dinner Plates for BBQ Party Picnic Camping & Everyday Use**Generic**$23.77**4.2★**▲ 98%**](https://www.amazon.com/dp/B0DYKNWQ6N) [**Amazon Basics Everyday Paper Plates 10 Inch Disposable 100 Count Packaging May Vary**Amazon Basics**$9.22**4.7★**▲ 49%**](https://www.amazon.com/dp/B0C2D1FSN6) [**Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary**Amazon Basics**$5.52**4.7★**▲ 40%**](https://www.amazon.com/dp/B0C2CY22B8)
**~~View all trending →~~**
## **What buyers say about coated paper plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Very affordable”*
**Strength**18%
*“And Sturdy”*
**Quality-Overall**18%
*“Awesome Quality”*
**Durability**6%
*“they're durable enough for everyday use”*
**Size-Overall**5%
*“All sizes”*
**Advertised Vs Actual Product**4%
*“Product description was accurate”*
**Ease Of Use**3%
*“Ease of use”*
**Thickness**3%
*“Good thickness”*
**Leak-Proof**3%
*“Leak proof”*
**Design-Overall**1%
*“the design is cute”*
### **What buyers complain about **
**Strength**17%
*“Not super sturdy”*
**Size-Overall**12%
*“Size incorrect”*
**Thickness**10%
*“Not quite as thick as Dixie”*
**Quality-Overall**6%
*“Bad quality”*
**Value For Money**4%
*“Too expensive”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Adhesion/Stickiness**2%
*“Sticking plates”*
**Weight Heavy**2%
*“To heavy”*
**Durability**2%
*“Not durable enough”*
**Thin**2%
*“Too thin”*
### **Top return reasons **
**Size-Overall**59%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Color**4%
**Leak-Proof**3%
**Quality-Overall**3%
**Weight Heavy**2%
**Smell**2%
**Thin**2%
**Strength**2%
## **Common questions**
- **Is coated paper plates profitable to sell on Amazon United States?**
- The niche generates $211K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the coated paper plates niche?**
- 10 brands and 103 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in coated paper plates?**
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 0.2%.
- **When does demand for coated paper plates peak?**
- Demand peaks in Jun; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the coated paper plates niche?**
- Listings span $4.18–$71.39; the average listing price is $20.81 (sweet spot $15–$100). The average incumbent carries 18,058 reviews — the moat a new listing must climb.
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