---
title: "Coal — $363K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coal"
last_updated: "2026-08-06T15:44:35.106Z"
locale: en
meta:
description: "Niche score 45/100 · $363K/yr market · 249K searches/yr · $12.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $363K/yr market · 249K searches/yr · $12.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coal — $363K/yr Amazon US Niche (2026) - Flapen"
---
# **coal**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 24Conversion 94Competition 21Returns 97Price range 42Avg price 54Brand share 8Review moat 38Quality gap 38
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$363K**
$363K/yr · 249K searches
**Avg price**
**Good****$12.51**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.05–$21.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,723.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coal is a $363K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coal market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$375K–$500K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**33**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**1%**
- M. ROSENFELD41% - Sunlight Charcoal37% - MAQIHAN10% - Three Kings5% - CHARCOAL MASTER3% - MEKER2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
30K20KHoliday '24 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/health-household/coal/trend)
## **Top coal search terms**
- **incense charcoal**27K/yr+4.0%11.9% conv. - **charcoal for incense**23K/yr+6.0%13.1% conv. - **charcoal discs**26K/yr-4.6%11.6% conv. - **charcoal discs to burn incense**23K/yr-6.4%12.6% conv. - **incense charcoal discs**23K/yr-21.1%13.8% conv. - **three kings charcoal**13K/yr+13.7%7.4% conv. - **charcoal incense**13K/yr+4.0%8.9% conv. - **bakhoor charcoal**13K/yr-19.8%9.4% conv. - **carbon para incienso**12K/yr-0.9%7.5% conv. - **charcoal for incense burning**16K/yr-34.1%12.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/coal/search-terms)
## **Top coal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$73K30%$109K40%$145K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunlight Charcoal Tablets for Incense Quick Light Charcoal Tablets Charcoal Disk Lights 33 mm Resin Burner Rolls Charcoal Burner - Instant Fire Coal Tablet (100 Count (Pack of 1))**Sunlight Charcoal**$11.48**4.6★20,753 rev](https://www.amazon.com/dp/B07S6HB1MJ) [2**Charcoal Discs to Burn Incense - 30 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 30 Instant Fire Coal Tablets**M. ROSENFELD**$9.80**4.5★1,566 rev](https://www.amazon.com/dp/B0CMTWXCQ6) [3**MAQIHAN 50PCS Incense Charcoal Briquettes - Charcoal Tablets Incense Burner Charcoal Burning Discs Resin Burner Grilling Quick Light Natural Charcoal Bulk Instant Fire Coals Supplies**MAQIHAN**$6.99**4.0★822 rev](https://www.amazon.com/dp/B0D3LRL93Q) [4**Charcoal Discs to Burn Incense - 10 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 10 Instant Fire Coal Tablets**M. ROSENFELD**$6.05**4.5★1,566 rev](https://www.amazon.com/dp/B0CMTXLQ94) [5**Coal Disks for Incense - Pack of 100 Coal Briquettes - 10 Rolls of 10 Tablets - Quicklighting - Slow Burning**Sunlight Charcoal**$11.95**4.6★5,133 rev](https://www.amazon.com/dp/B08CNLV6FN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charcoal Discs to Burn Incense - 60 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 60 Instant Fire Coal Tablets**M. ROSENFELD**$10.67**1,566 rev1y ago](https://www.amazon.com/dp/B0DNG33QXJ) [**MAQIHAN 50PCS Incense Charcoal Briquettes - Charcoal Tablets Incense Burner Charcoal Burning Discs Resin Burner Grilling Quick Light Natural Charcoal Bulk Instant Fire Coals Supplies**MAQIHAN**$6.99**822 rev2y ago](https://www.amazon.com/dp/B0D3LRL93Q) [**Charcoal Discs to Burn Incense - 60 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. Rosenfeld - 33 mm Resin Burner Rolls Pack of 60 Instant Fire Coal Tablets**M. ROSENFELD**$8.47**779 rev2y ago](https://www.amazon.com/dp/B0D22MC3B7) [**Charcoal Discs to Burn Incense - 30 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 30 Instant Fire Coal Tablets**M. ROSENFELD**$9.80**1,566 rev2y ago](https://www.amazon.com/dp/B0CMTWXCQ6) [**Charcoal Discs to Burn Incense - 10 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 10 Instant Fire Coal Tablets**M. ROSENFELD**$6.05**1,566 rev2y ago](https://www.amazon.com/dp/B0CMTXLQ94)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Charcoal Discs to Burn Incense - 60 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. Rosenfeld - 33 mm Resin Burner Rolls Pack of 60 Instant Fire Coal Tablets**M. ROSENFELD**$8.47**4.5★**▲ 188%**](https://www.amazon.com/dp/B0D22MC3B7) [**Charcoal Discs to Burn Incense - 100 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 100 Instant Fire Coal Tablets**M. ROSENFELD**$14.80**4.5★**▲ 109%**](https://www.amazon.com/dp/B0CMTXQ9YP) [**Charcoal Discs to Burn Incense - 60 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 60 Instant Fire Coal Tablets**M. ROSENFELD**$10.67**4.5★**▲ 77%**](https://www.amazon.com/dp/B0DNG33QXJ) [**Three Kings Quick Light Charcoal 10 x 10 (33mm)**Three Kings**$13.86**4.8★**▲ 63%**](https://www.amazon.com/dp/B07M9891D7) [**Charcoal Discs to Burn Incense - 10 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 10 Instant Fire Coal Tablets**M. ROSENFELD**$6.05**4.5★**▲ 61%**](https://www.amazon.com/dp/B0CMTXLQ94)
**~~View all trending →~~**
## **What buyers say about coal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Best Quality”*
**Advertised Vs Actual Product**12%
*“as advertised”*
**Value For Money**10%
*“Great deal”*
**Ease Of Use**7%
*“Easy to Use”*
**Brightness/Shine/Glow**7%
*“quite shiny and beautiful”*
**Fire Resistance**6%
*“burns without a problem”*
**Smell**4%
*“Overall, this is a great product for anyone who enjoys home fragrance, incense, or relaxing moments with a beautiful scent”*
**Durability**3%
*“last good amount of time”*
**Size-Overall**3%
*“The size is convenient”*
**Efficiency**2%
*“In my case they work really good”*
### **What buyers complain about **
**Smell**15%
*“It smells bad”*
**Flammable**15%
*“it burns out immediately”*
**Quality-Overall**13%
*“not as good as other brands I've tried”*
**Size-Overall**8%
*“Way to small”*
**Value For Money**8%
*“too expensive”*
**Durability**7%
*“Only burn for two mins”*
**Heating**6%
*“takes a while for them to heat up”*
**Advertised Vs Actual Product**4%
*“Not like it should be”*
**Brightness/Shine/Glow**3%
*“Doesnt light up AT ALL”*
**Natural Resource Wastage**2%
*“Waste of fuel”*
### **Top return reasons **
**Functionality-Overall**19%
**Size-Overall**15%
**Smell**13%
**Advertised Vs Actual Product**11%
**Flammable**10%
**Quality-Overall**7%
**Value For Money**5%
**Durability**4%
**Defective Material/Parts**4%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is coal profitable to sell on Amazon United States?**
- The niche generates $363K/yr across 17 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the coal niche?**
- 7 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in coal?**
- Top complaints mined from reviews: Smell, Flammable, Quality-Overall. The return rate is 0.7%.
- **When does demand for coal peak?**
- Demand peaks in Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the coal niche?**
- Listings span $6.05–$21.55; the average listing price is $12.51 (sweet spot $15–$100). The average incumbent carries 2,723 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)