---
title: "Coal Tar — $484K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/coal-tar"
last_updated: "2026-08-11T03:59:29.144Z"
locale: en
meta:
description: "Niche score 54/100 · $484K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $484K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coal Tar — $484K/yr Amazon US Niche (2026) - Flapen"
---
# **coal tar**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 59Growth 25Conversion 95Competition 25Returns 99Price range 70Avg price 90Brand share 15Review moat 37Quality gap 70
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.90**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.66–$127.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$484K**
$484K/yr · 189K searches
**Review moat**
**Okay****2,788.95**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coal tar is a $484K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coal tar market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$523K–$627K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#566**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **58%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**3%**
- MG21770% - Psoriasin15% - Tahrr & Me3% - SALVE3% - Amazon Basics3% - Cutar3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
4K3KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/coal-tar/trend)
## **Top coal tar search terms**
- **mg217**49K/yr+3.5%13.8% conv. - **coal tar**38K/yr+4.7%4.9% conv. - **coal tar ointment**22K/yr-2.0%9.1% conv. - **psoriasin**14K/yr+1.6%10.7% conv. - **mg217 psoriasis cream**15K/yr-8.3%17.3% conv. - **coal tar cream for psoriasis**9K/yr+11.1%7.7% conv. - **mg217 psoriasis ointment**7K/yr+25.1%17.0% conv. - **coal tar cream**7K/yr-6.1%5.6% conv. - **psoriasin deep moisturizing ointment**4K/yr-4.1%14.6% conv. - **alquitrn de hulla**4K/yr+30.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/coal-tar/search-terms)
## **Top coal tar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$48K20%$97K30%$145K40%$194K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MG217 2% Coal Tar Ointment for Psoriasis Extra Strength Multi-Symptom Relief Relieves Itching Scaling Redness Enriched with Vitamins A D & E Cruelty-Free 4 oz Jar**MG217**$11.51**4.4★906 rev](https://www.amazon.com/dp/B0D366TPQL) [2**Psoriasin Deep Moisturizing Ointment - 2% Coal Tar - Stops Psoriasis Itching Scaling Redness - 4.2 oz**Psoriasin**$13.15**4.3★1,301 rev](https://www.amazon.com/dp/B0B6WSJJN7) [3**MG217 Psoriasis Shampoo with Coal Tar Therapeutic Scalp Treatment Controls Itching Scaling Flaking Scale Buildup Psoriasis Scalp Treatment .5% Coal Tar Shampoo and Conditioner 8floz**MG217**$9.90**4.4★290 rev](https://www.amazon.com/dp/B0F4L3QRSR) [4**MG217 Medicated Moisturizing Psoriasis Cream with 3% Salicylic Acid Fragrance-Free Ideal for Redness Itching and Scaling Cruelty-Free 3.5 Fl Oz**MG217**$10.07**4.5★872 rev](https://www.amazon.com/dp/B0CP8G5T9T) [5**MG217 Medicated Moisturizing Psoriasis Cream With 3% Salicylic Acid Multi-symptom Fragrance Free 3.5 Fl Oz (5604)**MG217**$13.36**4.3★11,949 rev](https://www.amazon.com/dp/B007D6C1WY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Mens Ultra Cotton Plain Crew Neck T-Shirts | All-Day Comfort Casual Tagless T-Shirt for Men | Size Large**Tahrr & Me**$17.71**68 rev1y ago](https://www.amazon.com/dp/B0FCBVJ2C7) [**MG217 Psoriasis Shampoo with Coal Tar Therapeutic Scalp Treatment Controls Itching Scaling Flaking Scale Buildup Psoriasis Scalp Treatment .5% Coal Tar Shampoo and Conditioner 8floz**MG217**$9.90**290 rev1y ago](https://www.amazon.com/dp/B0F4L3QRSR) [**Belleville Mini-Mil MM003 Barefoot Shoes for Men - Breathable Zero Drop Shoes with Shock-Dispersing Midsoles and Flexible Slip-Resistant Outsoles Black/Multicam Black - 8 W**Belleville**$127.26**96 rev1y ago](https://www.amazon.com/dp/B0DMFTSQH9) [**MG217 2% Coal Tar Ointment for Psoriasis Extra Strength Multi-Symptom Relief Relieves Itching Scaling Redness Enriched with Vitamins A D & E Cruelty-Free 4 oz Jar**MG217**$11.51**906 rev2y ago](https://www.amazon.com/dp/B0D366TPQL) [**MG217 Deep Conditioning Salicylic Acid Scalp Care for Psoriasis Exfoliating and Hydrating Formula Sulfate-Free Paraben-Free Cruelty-Free Fragrance-Free 6 fl oz**MG217**$9.25**347 rev2y ago](https://www.amazon.com/dp/B0D33ZSJJX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Belleville Mini-Mil MM003 Barefoot Shoes for Men - Breathable Zero Drop Shoes with Shock-Dispersing Midsoles and Flexible Slip-Resistant Outsoles Black/Multicam Black - 8 W**Belleville**$127.26**4.3★**▲ 279%**](https://www.amazon.com/dp/B0DMFTSQH9) [**Black Mens Ultra Cotton Plain Crew Neck T-Shirts | All-Day Comfort Casual Tagless T-Shirt for Men | Size Large**Tahrr & Me**$17.71**4.3★**▲ 279%**](https://www.amazon.com/dp/B0FCBVJ2C7) [**MG217 Psoriasis Medicated Conditioning 3% Coal Tar Shampoo 8 Fl Oz**MG217**$25.33**4.4★**▲ 101%**](https://www.amazon.com/dp/B009ZBMVHU) [**SALVE Cosalic Coal Tar & Salicylic Acid Ointment (100 g / 3.5 oz) - Psoriasis Relief Cream for Scaly Itchy Flaky Skin**SALVE**$11.33**3.9★**▲ 33%**](https://www.amazon.com/dp/B0965MHWC8) [**Amazon Basics Therapeutic Plus Coal Tar Anti-Dandruff Shampoo Treats Psoriasis Seborrheic Dermatitis Itching and Flaking Scalp 0.5% Coal Tar 16 Fl Oz Pack of 1**Amazon Basics**$8.79**4.5★**▲ 24%**](https://www.amazon.com/dp/B0CCTKQ2KX)
**~~View all trending →~~**
## **What buyers say about coal tar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**15%
*“Works As Well As Rx Products”*
**Value For Money**15%
*“Save Money”*
**Quality-Overall**12%
*“Excellent product, as described”*
**Allergies**6%
*“It really helped with the itching”*
**Smell**6%
*“has a unique smell”*
**Advertised Vs Actual Product**4%
*“works as advertised”*
**Moist/Dry**3%
*“It actually added a decent amount of moisture”*
**Soft Feel**2%
*“it made my hair silky smooth”*
**Symptom Reduction**2%
*“It got rid of all my flakes and redness”*
**Ease Of Use**2%
*“Its easy to use”*
### **What buyers complain about **
**Smell**37%
*“Awful Smell”*
**Allergies**9%
*“itching after a few uses”*
**Functionality-Overall**8%
*“DOESN'T HELP”*
**Ingredients-Overall**2%
*“Has ingredients and chemicals that been known to cause cancer”*
**Value For Money**2%
*“Price is too cheap if you ask me”*
**Quality-Overall**2%
*“this product did not rate well”*
**Size-Overall**2%
*“Very small”*
**Moist/Dry**2%
*“it dried my hair”*
**Symptom Reduction**2%
*“No results”*
**Skin Health**1%
*“I don't really think this does anything for psoriasis”*
### **Top return reasons **
**Leak-Proof**24%
**Smell**22%
**Advertised Vs Actual Product**13%
**Functionality-Overall**12%
**Size-Overall**5%
**Ingredients-Overall**3%
**Damage/Burn Hair**3%
**Defective Material/Parts**2%
**Gap/Hole**2%
**Suitability Short Hair**2%
## **Common questions**
- **Is coal tar profitable to sell on Amazon United States?**
- The niche generates $484K/yr across 19 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the coal tar niche?**
- 8 brands and 71 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in coal tar?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.3%.
- **When does demand for coal tar peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the coal tar niche?**
- Listings span $6.66–$127.26; the average listing price is $20.90 (sweet spot $15–$100). The average incumbent carries 2,789 reviews — the moat a new listing must climb.
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