---
title: "Clove Toothpaste — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clove-toothpaste"
last_updated: "2026-08-11T05:04:35.389Z"
locale: en
meta:
description: "Niche score 40/100 · $53K/yr market · 65K searches/yr · $9.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $53K/yr market · 65K searches/yr · $9.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clove Toothpaste — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **clove toothpaste**
**Skip it**
A small market ($53K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 37Conversion 83Competition 18Returns 98Price range 32Avg price 26Brand share 29Review moat 43Quality gap 38
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,186**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.97–$19.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.10**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$53K**
$53K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, clove toothpaste is a $53K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clove toothpaste market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$46K–$55K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#498**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**592**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**9%**
- Herbodent31% - Kudos28% - Tom's of Maine15% - EST7% - Dabur7% - Himalaya3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +9.3% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/clove-toothpaste/trend)
## **Top clove toothpaste search terms**
- **clove toothpaste**42K/yr+17.8%5.3% conv. - **clove toothpaste organic**10K/yr-7.0%6.0% conv. - **toms cinnamon clove toothpaste**4K/yr-3.9%18.4% conv. - **clove oil toothpaste**3K/yr-10.4%5.2% conv. - **toms cinnamon toothpaste**3K/yr-4.7%13.1% conv. - **toms toothpaste cinnamon**3K/yr-9.7%13.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/clove-toothpaste/search-terms)
## **Top clove toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kudos Neem + Clove Toothpaste 100g**Kudos**$5.97**4.5★1,593 rev](https://www.amazon.com/dp/B01H94CQIS) [2**Herbodent Herbal Clove Toothpaste - 6.53oz/185g Pack of 1 | Natural Herbs - Clove Babool Bakul and More | Daily use Toothpaste**Herbodent**$6.86**4.5★106 rev](https://www.amazon.com/dp/B0DYDPQTPX) [3**Toms of Maine Whole Care Natural Toothpaste with Fluoride Cinnamon Clove 4.0 oz. 3-Pack (Packaging May Vary)**Tom's of Maine**$19.31**4.6★2,726 rev](https://www.amazon.com/dp/B07P6LR9ZD) [4**Eyup Sabri Tuncer-EST1923-Toothpaste Series (Natural Clove Oil 75ml)**EST**$10.01**4.5★142 rev](https://www.amazon.com/dp/B09FT9X1PR) [5**Dabur Clove Herbal Toothpaste for Strong Teeth & Healthy Gums Fights Bad Breath Freshens Naturally & Provides Complete Oral Care Fluoride-Free Formula 100ml**Dabur**$7.21**4.4★92 rev](https://www.amazon.com/dp/B0CRZGMS3M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GuruNanda Sensitive Toothpaste 5% Potassium Nitrate for Tooth Sensitivity Relief with Nano-Hydroxyapatite Xylitol & White Turmeric with Toothpaste Squeezer Natural Clove Mint 4.2 oz**GuruNanda**$9.77**237 rev4mo ago](https://www.amazon.com/dp/B0GNMMZRKB) [**Nudge 10% Nano Hydroxyapatite Toothpaste Rod-Shaped nHA for Maximum Enamel Contact Natural Whitening Fluoride Free & SLS Free Cinnamon & Clove 4.5 oz**Nudge**$9.87**168 rev6mo ago](https://www.amazon.com/dp/B0GFJTJ18M) [**Herbodent Herbal Clove Toothpaste - 6.53oz/185g Pack of 2 | Natural Herbs - Clove Babool Bakul and More | Daily use Toothpaste**Herbodent**$10.05**106 rev12mo ago](https://www.amazon.com/dp/B0FHKS7D9G) [**Herbodent Herbal Clove Toothpaste - 6.53oz/185g Pack of 1 | Natural Herbs - Clove Babool Bakul and More | Daily use Toothpaste**Herbodent**$6.86**106 rev1y ago](https://www.amazon.com/dp/B0DYDPQTPX) [**CloveDen Vegan Fluoride Toothpaste - Herbal Gum Care with Clove & Tea Tree Anti-Plaque & Tartar Control Targets Odor-Causing Bacteria Gentle for Sensitive Teeth SLS-Free Lemon Mint 3.52oz / 100g**CloveDen**$12.46**66 rev1y ago](https://www.amazon.com/dp/B0DHW7CSTR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GuruNanda Sensitive Toothpaste 5% Potassium Nitrate for Tooth Sensitivity Relief with Nano-Hydroxyapatite Xylitol & White Turmeric with Toothpaste Squeezer Natural Clove Mint 4.2 oz**GuruNanda**$9.77**4.6★**▲ 265%**](https://www.amazon.com/dp/B0GNMMZRKB) [**Nudge 10% Nano Hydroxyapatite Toothpaste Rod-Shaped nHA for Maximum Enamel Contact Natural Whitening Fluoride Free & SLS Free Cinnamon & Clove 4.5 oz**Nudge**$9.87**4.5★**▲ 132%**](https://www.amazon.com/dp/B0GFJTJ18M) [**Herbodent Herbal Clove Toothpaste - 6.53oz/185g Pack of 2 | Natural Herbs - Clove Babool Bakul and More | Daily use Toothpaste**Herbodent**$10.05**4.5★**▲ 101%**](https://www.amazon.com/dp/B0FHKS7D9G) [**Herbodent Herbal Clove Toothpaste - 6.53oz/185g Pack of 1 | Natural Herbs - Clove Babool Bakul and More | Daily use Toothpaste**Herbodent**$6.86**4.5★**▲ 84%**](https://www.amazon.com/dp/B0DYDPQTPX) [**Himalaya Botanique Complete Care Toothpaste Herbal Cinnamon Flavor Fights Plaque Freshens Breath Fluoride Free No Artificial Flavors SLS Free Cruelty Free Foaming 5.29 Oz 1 Pack**Himalaya**$7.03**4.7★**▲ 11%**](https://www.amazon.com/dp/B01CWYES90)
**~~View all trending →~~**
## **What buyers say about clove toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Excellent product”*
**Value For Money**11%
*“The price is worth it”*
**Breathability**11%
*“breath feeling fresh”*
**Tooth Brightening**5%
*“Im so glad they created one thats better for our teeth”*
**Ease Of Cleaning**4%
*“Cleans my teeth clean”*
**Efficiency**4%
*“so I feel confident that it's working effectively”*
**Cleansing**4%
*“Cleans good,”*
**Ease Of Use**4%
*“easy to use”*
**Advertised Vs Actual Product**4%
*“does the job”*
**Smell**3%
*“mild mint fragrance that was not overpowering”*
### **What buyers complain about **
**Value For Money**15%
*“A little expensive”*
**Advertised Vs Actual Product**15%
*“Deceiving”*
**Size-Overall**7%
*“This was way bigger than what I thought love this product”*
**Functionality-Overall**7%
*“Didnt work well for me”*
**Strength**5%
*“Its not strong”*
**Quality-Overall**3%
*“So that is what leads me to leave such a low review”*
**Breathability**3%
*“I'm afraid it's giving me bad breath”*
**Smell**3%
*“It even smells like cinnamon rolls”*
**Ease Of Cleaning**3%
*“not necessarily more clean than my other toothpastes”*
**Ethical Trade/Fair Trade**3%
*“This is a very sneaky and deceptive company”*
### **Top return reasons **
**Advertised Vs Actual Product**38%
**Value For Money**15%
**Functionality-Overall**7%
**Smell**7%
**Ingredients-Overall**5%
**Size-Overall**5%
**Leak-Proof**5%
**Defective Material/Parts**3%
**Product Condition**2%
**Breathability**2%
## **Common questions**
- **Is clove toothpaste profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the clove toothpaste niche?**
- 10 brands and 592 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in clove toothpaste?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
- **When does demand for clove toothpaste peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the clove toothpaste niche?**
- Listings span $5.97–$19.31; the average listing price is $9.10 (sweet spot $15–$100). The average incumbent carries 2,186 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)