---
title: "Clove Mouthwash — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clove-mouthwash"
last_updated: "2026-08-11T08:46:53.863Z"
locale: en
meta:
description: "Niche score 44/100 · $54K/yr market · 37K searches/yr · $14.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $54K/yr market · 37K searches/yr · $14.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clove Mouthwash — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **clove mouthwash**
**Skip it**
A small market ($54K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 20Conversion 87Competition 18Returns 97Price range 58Avg price 72Brand share 44Review moat 43Quality gap 43
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.63**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.97–$27.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,243.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$54K**
$54K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, clove mouthwash is a $54K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clove mouthwash market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$59K–$73K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**17%**
- Young Living42% - EVOKE OCCU15% - Kudos11% - GuruNanda5% - HIQILI5% - Verdana5% - Open — no brand owns it (5 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -9.8% search growth over the last 90 days.
900700Spike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/clove-mouthwash/trend)
## **Top clove mouthwash search terms**
- **clove mouthwash**19K/yr-8.6%3.9% conv. - **thieves mouthwash**8K/yr+8.4%21.1% conv. - **clove mouthwash organic**4K/yr-38.1%3.2% conv. - **clove oil mouthwash**3K/yr-3.7%3.8% conv. - **thieves mouthwash young living**3K/yr-23.9%29.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/clove-mouthwash/search-terms)
## **Top clove mouthwash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$16K45%$24K60%$32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Young Living Thieves Fresh Essence Plus Mouthwash | 8 fl oz | Alcohol-Free and Fluoride-Free | Enhanced with Essential Oils | Peppermint Rosemary Lemon & Cinnamon Oils**Young Living**$20.86**4.6★1,406 rev](https://www.amazon.com/dp/B0083I2NHY) [2**EVOKE OCCU Clove Oil for Teeth and Gums - Oral Care Toothache Relief & Fresh Breath - DIY Mouthwash - 4 Fl Oz**EVOKE OCCU**$9.99**4.6★2,153 rev](https://www.amazon.com/dp/B09M85RT1Z) [3**Kudos Neem + Clove Toothpaste 100g**Kudos**$5.97**4.5★1,593 rev](https://www.amazon.com/dp/B01H94CQIS) [4**GuruNanda Oral Rinse Fresh Breath Mouthwash ADA-Accepted Alcohol-Free Mouthwash 7 Essential Oils & Vitamins SLS & Flouride-Free Wild Mint 16 Oz**GuruNanda**$7.74**4.6★4,902 rev](https://www.amazon.com/dp/B0CBK1MVL2) [5**HIQILI Clove Essential Oil for Teeth and Gums Oral Care Diffuser Skin**HIQILI**$6.95**4.6★3,690 rev](https://www.amazon.com/dp/B0BR3LWFR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CloveDen Concentrated Mouthwash Alcohol-Free - Targets Odor-Causing Bacteria Antibacterial Anti-Plaque & Gum Care with CPC Clove & Tea Tree Oil 200+ Uses Mint Herbal Travel Size 1.69 fl oz/50ml**CloveDen**$17.96**30 rev7mo ago](https://www.amazon.com/dp/B0G31Z57GN) [**Verdana Organic Oil Pulling Mouthwash 16 oz Cinnamon & Clove USDA Organic Coconut Oil Rinse for Teeth & Gums Alcohol-Free Fluoride-Free Natural Mouthwash for Fresh Breath & Gum Health**Verdana**$18.54**418 rev1y ago](https://www.amazon.com/dp/B0DC4LDCML) [**Recommended by 1 000s of Dental Professionals Because it Simply Works Better. Professional Strength ioRinse RTU. Powerful Long-Lasting Breath freshening that You Can Trust. Soft Mint 16.9 oz**Iotech International**$27.42**1,401 rev2y ago](https://www.amazon.com/dp/B0CSZ9NW7G) [**GuruNanda Oral Rinse Fresh Breath Mouthwash ADA-Accepted Alcohol-Free Mouthwash 7 Essential Oils & Vitamins SLS & Flouride-Free Wild Mint 16 Oz**GuruNanda**$7.74**4,902 rev3y ago](https://www.amazon.com/dp/B0CBK1MVL2) [**CloSYS Healthy Gums Mouthwash 32 Fl Oz Antiplaque Anti-Gingivitis Mouthwash Non-Burning Non-Irritating**CloSYS**$13.66**4,858 rev3y ago](https://www.amazon.com/dp/B0BRYLRN2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Recommended by 1 000s of Dental Professionals Because it Simply Works Better. Professional Strength ioRinse RTU. Powerful Long-Lasting Breath freshening that You Can Trust. Soft Mint 16.9 oz**Iotech International**$27.42**4.5★**▲ 238%**](https://www.amazon.com/dp/B0CSZ9NW7G) [**CloSYS Healthy Gums Mouthwash 32 Fl Oz Antiplaque Anti-Gingivitis Mouthwash Non-Burning Non-Irritating**CloSYS**$13.66**4.5★**▲ 157%**](https://www.amazon.com/dp/B0BRYLRN2Z) [**CloveDen Concentrated Mouthwash Alcohol-Free - Targets Odor-Causing Bacteria Antibacterial Anti-Plaque & Gum Care with CPC Clove & Tea Tree Oil 200+ Uses Mint Herbal Travel Size 1.69 fl oz/50ml**CloveDen**$17.96**3.9★**▲ 103%**](https://www.amazon.com/dp/B0G31Z57GN) [**EVOKE OCCU Clove Oil for Teeth and Gums - Oral Care Toothache Relief & Fresh Breath - DIY Mouthwash - 4 Fl Oz**EVOKE OCCU**$9.99**4.6★**▲ 21%**](https://www.amazon.com/dp/B09M85RT1Z) [**Melaleuca Breath-Away Mouth Rinse - Peppermint Cinnamon Clove Rosemary and T36-C5 Oil - 16oz**Breath-Away**$24.36**4.7★**▲ 11%**](https://www.amazon.com/dp/B0968SBDJ3)
**~~View all trending →~~**
## **What buyers say about clove mouthwash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The product is well made”*
**Tooth Sensitivity**13%
*“It helps heal my gums”*
**Value For Money**7%
*“Fair price”*
**Oral Hygiene**6%
*“Great for Oral Hygiene”*
**Advertised Vs Actual Product**5%
*“Just as advertised”*
**Efficiency**5%
*“I feel it actually does a good job”*
**Breathability**5%
*“freshener breath”*
**Ingredients-Overall**4%
*“great clean ingredients”*
**Cleansing**4%
*“Cleans good,”*
**Smell**4%
*“A lasting natural scent with many uses”*
### **What buyers complain about **
**Oral Hygiene**10%
*“This is not appropriate for oral care”*
**Smell**8%
*“Smells just like cloves”*
**Ease Of Use**6%
*“A little difficult to use”*
**Value For Money**6%
*“Not worth the price”*
**Functionality-Overall**5%
*“Didnt work”*
**Taste-Overall**4%
*“Taste is awful”*
**Stain Resistance**4%
*“it stained my teeth brown”*
**Instructions/User Manual/Troubleshooting**4%
*“No instructions”*
**Color**3%
*“its BROWN”*
**Dilute/Watery**3%
*“Dilute as much as possible or buy something better”*
### **Top return reasons **
**Leak-Proof**25%
**Advertised Vs Actual Product**17%
**Smell**8%
**Functionality-Overall**7%
**Size-Overall**5%
**Ingredients-Overall**4%
**Stain Resistance**4%
**Value For Money**3%
**Oral Hygiene**2%
**Oily/Greasy**2%
## **Common questions**
- **Is clove mouthwash profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the clove mouthwash niche?**
- 11 brands and 57 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in clove mouthwash?**
- Top complaints mined from reviews: Oral Hygiene, Smell, Ease Of Use. The return rate is 0.5%.
- **What does it cost to enter the clove mouthwash niche?**
- Listings span $5.97–$27.42; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 2,244 reviews — the moat a new listing must climb.
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