---
title: "Cloth Face Mask — $301K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cloth-face-mask"
last_updated: "2026-08-11T03:14:47.771Z"
locale: en
meta:
description: "Niche score 56/100 · $301K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $301K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cloth Face Mask — $301K/yr Amazon US Niche (2026) - Flapen"
---
# **cloth face mask**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 18Conversion 51Competition 67Returns 95Price range 65Avg price 55Brand share 85Review moat 21Quality gap 53
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.98–$33.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.64**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$301K**
$301K/yr · 576K searches
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****10,759.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cloth face mask is a $301K/yr Amazon United States market (576K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cloth face mask market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$253K–$316K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**50%**
Top 20: 89%
**Top-5 click share**
**45%**
Top 20: 80%
**Open market**
**45%**
- Geyoga20% - FECEDY11% - BASE CAMP7% - Huninpr7% - Tommie Copper5% - VIRTUE CODE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
23K18KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/cloth-face-mask/trend)
## **Top cloth face mask search terms**
- **reusable face mask**100K/yr-14.0%1.8% conv. - **cloth face mask**81K/yr-22.4%3.3% conv. - **cloth mask**58K/yr-18.6%4.2% conv. - **reusable mask**37K/yr-7.4%2.3% conv. - **face mask reusable**38K/yr-9.7%1.9% conv. - **cotton face mask**37K/yr-12.7%1.9% conv. - **face mask cloth**32K/yr-32.1%3.5% conv. - **cloth masks for adults washable**27K/yr-34.4%5.5% conv. - **washable face mask**21K/yr-10.9%2.5% conv. - **cloth face masks**22K/yr-24.1%3.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/cloth-face-mask/search-terms)
## **Top cloth face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$30K15%$45K20%$60K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Geyoga 6 Pcs 6/9 Pcs Summer UV Protection Cooling Neck Gaiter Scarf Face Clothing Neck Gaiter Mask Sunscreen Breathable Bandana (Classic Color)**Geyoga**$9.57**4.4★10,850 rev](https://www.amazon.com/dp/B08599Q5TS) [2**FECEDY 6pcs/Pack Black Mask Windproof Dustproof Masks Breathable Reusable Washed for Outdoor Sport Half Face Earloop Cotton Masks**FECEDY**$9.23**4.4★19,562 rev](https://www.amazon.com/dp/B0861PQV7D) [3**3-Ply Cloth Face Mask 6 Pack Washable Reusable and Breathable Face Covering with Adjustable Ear Protection Loops for Women and Men (Black/Grey/Wine Red/Dark Green/Dark Blue/Brown)**Huninpr**$13.92**4.5★2,062 rev](https://www.amazon.com/dp/B09NTY18F7) [4**Tommie Copper Community Wear Face Masks I Double Lined Copper Infused Ear Straps & Nose Wire Face Covering (Pack of 2)**Tommie Copper**$6.54**4.7★1,393 rev](https://www.amazon.com/dp/B08KHGV534) [5**PAGE ONE Reusable Cloth Face Masks Washable Adjustable Breathable Cotton Face Mask for Women Men/6PC**PAGE ONE**$10.24**4.4★10,193 rev](https://www.amazon.com/dp/B08B1KWJ8G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZOFINA 3 Pack Cloth Face Mask for Adults Reusable 3-Layer Cotton Face Masks Washable Breathable Fabric Mask for Women & Men Comfortable Everyday Face Covering**ZOFINA**$11.58**6 rev5mo ago](https://www.amazon.com/dp/B0GWT2WZPR) [**Fuinloth Neck Gaiter 6 Pack Face Mask Bandana Fishing Cooling Sun Protection Scarf for Men Women Black+Green+Camo+Sand+Brown+White**Fuinloth**$11.94**1,081 rev1y ago](https://www.amazon.com/dp/B0F5QKMSL3) [**ATZNZIK 18 Pack Reusable Cloth Face Masks Washable Cotton Face Mask Adjustable Breathable Fabric Mask for Men Women**ATZNZIK**$19.72**182 rev1y ago](https://www.amazon.com/dp/B0DGCG7SNC) [**KIMARS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black**KIMARS**$14.82**4,889 rev4y ago](https://www.amazon.com/dp/B0B2PGY9CJ) [**AIR+ Reusable Face Mask Multi-Layer Washable Breathable for Men & Women Anti-fog for Glasses Adjustable Ear Loops Black Large**AIR+**$11.98**523 rev4y ago](https://www.amazon.com/dp/B09VB59RJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZOFINA 3 Pack Cloth Face Mask for Adults Reusable 3-Layer Cotton Face Masks Washable Breathable Fabric Mask for Women & Men Comfortable Everyday Face Covering**ZOFINA**$11.58**3.6★**▲ 231%**](https://www.amazon.com/dp/B0GWT2WZPR) [**KIMARS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black**KIMARS**$14.82**4.4★**▲ 161%**](https://www.amazon.com/dp/B0B2PGY9CJ) [**Geyoga 6 Pcs 6/9 Pcs Summer UV Protection Cooling Neck Gaiter Scarf Face Clothing Neck Gaiter Mask Sunscreen Breathable Bandana (Classic Color)**Geyoga**$9.57**4.4★**▲ 145%**](https://www.amazon.com/dp/B08599Q5TS) [**Simlu 5 Pack Premium Fabric Face Mask Reusable with Adjustable Elastic 2 Layer Cotton Breathable Nose Wire Black Cloth face Mask Washable (OS Fits All 5 Pack)**Simlu**$4.98**4.3★**▲ 139%**](https://www.amazon.com/dp/B08PG4DBJL) [**4 Pack Neck Gaiter Breathable Bandana Mask for Outdoor Protection Washable Reusable Cooling Gator Mask Face Scarf Cover Protect from Dust Sun for Men Women Fishing Cycling Running Facemask Gaitor**Finvizo**$9.65**4.5★**▲ 40%**](https://www.amazon.com/dp/B09DYHQ8GB)
**~~View all trending →~~**
## **What buyers say about cloth face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“Comfort Fit”*
**Comfort-Overall**14%
*“Comfortable too”*
**Quality-Overall**12%
*“Very good quality and arrived timely”*
**Breathability**9%
*“no problem breathing”*
**Value For Money**8%
*“Great value”*
**Advertised Vs Actual Product**7%
*“As described”*
**Efficiency**3%
*“Works great”*
**Soft Feel**2%
*“Soft at touch”*
**Color**2%
*“Love the colors”*
**Thickness**2%
*“The mask is thick and rather durable”*
### **What buyers complain about **
**Size-Overall**23%
*“Very large”*
**Breathability**8%
*“The mask, when inhaling, pulls in which makes breathing difficult”*
**Thickness**7%
*“thick particles stick to it the mask”*
**Quality-Overall**6%
*“Cheaply made”*
**Comfort-Overall**5%
*“they were also uncomfortable”*
**Smell**5%
*“Bad chemical odor”*
**Material Quality**3%
*“made of extremely cheap material”*
**Color**2%
*“Dye bleeds”*
**Stretchability/Expandability/Elasticity**2%
*“Stretches out”*
**Ease Of Use**2%
*“Hard to use”*
### **Top return reasons **
**Size-Overall**38%
**Neck Fit**13%
**Material Quality**10%
**Thin**8%
**Advertised Vs Actual Product**5%
**Breathability**3%
**Quality-Overall**3%
**Comfort-Overall**3%
**Value For Money**2%
**Smell**2%
## **Common questions**
- **Is cloth face mask profitable to sell on Amazon United States?**
- The niche generates $301K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the cloth face mask niche?**
- 30 brands and 63 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in cloth face mask?**
- Top complaints mined from reviews: Size-Overall, Breathability, Thickness. The return rate is 0.9%.
- **When does demand for cloth face mask peak?**
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the cloth face mask niche?**
- Listings span $4.98–$33.40; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 10,760 reviews — the moat a new listing must climb.
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