---
title: "Trend — closet freshener - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/closet-freshener/trend"
last_updated: "2026-08-11T12:44:01.779Z"
locale: en
meta:
  description: "Niche score 51/100 · $268K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $268K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — closet freshener - Flapen"
---

# **closet freshener**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 49Growth 62Conversion 82Competition 31Returns 99Price range 31Avg price 29Brand share 0Review moat 11Quality gap 78

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+39.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$268K**

$268K/yr · 326K searches

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$2.16–$20.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.50**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****30,610.06**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend