---
title: "Clorox Wipes — $29.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clorox-wipes"
last_updated: "2026-08-11T04:12:44.279Z"
locale: en
meta:
description: "Niche score 49/100 · $29.3M/yr market · 12.9M searches/yr · $10.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $29.3M/yr market · 12.9M searches/yr · $10.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clorox Wipes — $29.3M/yr Amazon US Niche (2026) - Flapen"
---
# **clorox wipes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 38Conversion 100Competition 29Returns 99Price range 12Avg price 40Brand share 0Review moat 4Quality gap 14
**Market size**
**Incredible****$29.3M**
$29.3M/yr · 12.9M searches
**Conversion**
**Incredible****21.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$10.75**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+10.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.80–$16.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****42,040.19**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clorox wipes is a $29.3M/yr Amazon United States market (12.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Aug. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clorox wipes market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 200,000–250,000/product
- **Revenue / yr**
- **$10.8M–$10.8M**
- units × avg price
- **Conversion rate**
- **21.1%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**114**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Clorox39% - Lysol34% - Amazon Basics27% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.
400K300KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Aug · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/health-household/clorox-wipes/trend)
## **Top clorox wipes search terms**
- **clorox wipes**4.5M/yr+12.7%22.1% conv. - **disinfecting wipes**2.4M/yr+12.1%14.2% conv. - **lysol wipes**2.4M/yr+4.2%21.9% conv. - **cleaning wipes**821K/yr+8.9%11.9% conv. - **sanitizing wipes**473K/yr+16.5%7.2% conv. - **disinfectant wipes**485K/yr+13.8%12.4% conv. - **antibacterial wipes**452K/yr+13.5%5.8% conv. - **clorox wipes 3 pack disinfecting**293K/yr+10.7%26.6% conv. - **lysol wipes disinfecting wipes**266K/yr-5.1%21.7% conv. - **sanitizer wipes**128K/yr+11.2%4.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/clorox-wipes/search-terms)
## **Top clorox wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2.9M20%$5.9M30%$8.8M40%$11.7M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 3 (Package May Vary)**Clorox**$12.29**4.8★119,808 rev](https://www.amazon.com/dp/B00HSC9F2C) [2**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary**Amazon Basics**$10.59**4.7★93,089 rev](https://www.amazon.com/dp/B07F246YG1) [3**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)**Lysol**$12.96**4.8★23,089 rev](https://www.amazon.com/dp/B0BNNVT2VH) [4**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary**Amazon Basics**$12.42**4.7★93,089 rev](https://www.amazon.com/dp/B08R17N9VV) [5**Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 4 (Package May Vary)**Clorox**$16.34**4.9★5,815 rev](https://www.amazon.com/dp/B0CYDBCSR7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)**Lysol**$14.03**2,461 rev7mo ago](https://www.amazon.com/dp/B0G3RGV4KR) [**Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 4 (Package May Vary)**Clorox**$16.34**5,815 rev2y ago](https://www.amazon.com/dp/B0CYDBCSR7) [**Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 2 (Package May Vary)**Clorox**$9.63**6,999 rev2y ago](https://www.amazon.com/dp/B0CKGBWW8D) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Crisp Linen + Mango & Hibiscus Scent 80 ct. (3 Pack)**Lysol**$12.27**2,136 rev3y ago](https://www.amazon.com/dp/B0BRYMHCZD) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)**Lysol**$12.96**23,089 rev3y ago](https://www.amazon.com/dp/B0BNNVT2VH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clorox Disinfecting Wipes Back to School Bleach Free Fresh Scent 75 Count (Pack May Vary)**Clorox**$4.92**4.8★**▲ 187%**](https://www.amazon.com/dp/B01AIPVDI4) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)**Lysol**$14.03**4.7★**▲ 71%**](https://www.amazon.com/dp/B0G3RGV4KR) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Mango & Hibiscus Scent 80 ct.**Lysol**$4.86**4.8★**▲ 65%**](https://www.amazon.com/dp/B071JRNZ8N) [**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary**Amazon Basics**$12.42**4.7★**▲ 23%**](https://www.amazon.com/dp/B08R17N9VV) [**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary**Amazon Basics**$10.59**4.7★**— 8%**](https://www.amazon.com/dp/B07F246YG1)
**~~View all trending →~~**
## **What buyers say about clorox wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**20%
*“Cleans great”*
**Value For Money**16%
*“Good value for the money”*
**Smell**14%
*“Fresh scent”*
**Quality-Overall**11%
*“quality cleaner”*
**Disinfection**5%
*“Excellent disinfectant”*
**Cleansing**5%
*“Cleanse well”*
**Ease Of Use**5%
*“Very handy”*
**Advertised Vs Actual Product**4%
*“As described”*
**Efficiency**2%
*“Work ok”*
**Durability**1%
*“they wipes are very durable”*
### **What buyers complain about **
**Leak-Proof**31%
*“LEAKS”*
**Moist/Dry**13%
*“Dried out”*
**Smell**7%
*“Bad scent”*
**Ease Of Cleaning**5%
*“not efficient in cleaning”*
**Size-Overall**3%
*“They are larger”*
**Quality-Overall**3%
*“Poor quality control”*
**Value For Money**2%
*“Cost is high”*
**Ease Of Use**2%
*“Not good for use”*
**Thickness**1%
*“The wipes are thick”*
**Contamination**1%
*“exposed the wipes”*
### **Top return reasons **
**Leak-Proof**48%
**Moist/Dry**11%
**Size-Overall**10%
**Value For Money**8%
**Smell**6%
**Advertised Vs Actual Product**4%
**Ease Of Cleaning**2%
**Contamination**1%
**Product Condition**1%
**Functionality-Overall**1%
## **Common questions**
- **Is clorox wipes profitable to sell on Amazon United States?**
- The niche generates $29.3M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the clorox wipes niche?**
- 3 brands and 114 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clorox wipes?**
- Top complaints mined from reviews: Leak-Proof, Moist/Dry, Smell. The return rate is 0.2%.
- **When does demand for clorox wipes peak?**
- Demand peaks in Mar–Aug; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the clorox wipes niche?**
- Listings span $4.80–$16.34; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 42,040 reviews — the moat a new listing must climb.
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