---
title: "Clorox 2 Free and Clear — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clorox-2-free-and-clear"
last_updated: "2026-08-11T12:39:44.261Z"
locale: en
meta:
description: "Niche score 45/100 · $45K/yr market · 20K searches/yr · $20.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $45K/yr market · 20K searches/yr · $20.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clorox 2 Free and Clear — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **clorox 2 free and clear**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 60Conversion 89Competition 9Returns 99Price range 84Avg price 90Brand share 0Review moat 43Quality gap 35
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.95**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$11.23–$39.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+36.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,241.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$45K**
$45K/yr · 20K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clorox 2 free and clear is a $45K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clorox 2 free and clear market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$52K–$63K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Clorox46% - Valpa Products33% - Clorox 218% - Lysol2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +36.2% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 12.3×
[**Open Trend **](https://flapen.com/research/us/health-household/clorox-2-free-and-clear/trend)
## **Top clorox 2 free and clear products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Stain Remover & Color Booster Free & Clear 112.75 oz 82 Loads.**Valpa Products**$34.08**4.5★109 rev](https://www.amazon.com/dp/B0CS938PL4) [2**Clorox 2 for Colors Free & Clear Stain Remover and Color Brightener 33 Ounces (package May Vary) (Three Pack)**Clorox 2**$39.90**4.2★120 rev](https://www.amazon.com/dp/B09NHLMK9R) [3**Clorox 2 Liquid Concentrated Color Safe Bleach - Free & Clear - 33 oz - 2 pk/ package may vary**Clorox**$27.10**4.4★967 rev](https://www.amazon.com/dp/B00J7FXR04) [4**Clorox 2 for Colors Stain Remover & Laundry Additive Free and Clear 66 Fl Oz (Pack May Vary)**Clorox**$12.56**4.7★497 rev](https://www.amazon.com/dp/B0105J91F0) [5**Clorox 2 Colors 33 Ounces**Clorox**$16.90**4.5★992 rev](https://www.amazon.com/dp/B00CJBJAU4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Stain Remover & Color Booster Free & Clear 112.75 oz 82 Loads.**Valpa Products**$34.08**109 rev2y ago](https://www.amazon.com/dp/B0CS938PL4) [**Clorox 2 for Colors Free & Clear Stain Remover and Color Brightener 33 Ounces (package May Vary) (Three Pack)**Clorox 2**$39.90**120 rev4y ago](https://www.amazon.com/dp/B09NHLMK9R) [**Lysol Laundry Sanitizer Additive Free & Clear Free from Fragrance and Dyes 0% Bleach Laundry Sanitizer Bacteria-causing Laundry Odor Eliminator Unscented 90 Fl Oz (Pack of 1) - Package May Vary**Lysol**$11.97**8,908 rev6y ago](https://www.amazon.com/dp/B07XR3C87P) [**Clorox 2 for Colors Stain Remover & Laundry Additive Free and Clear 66 Fl Oz (Pack May Vary)**Clorox**$12.56**497 rev11y ago](https://www.amazon.com/dp/B0105J91F0) [**Clorox 2 Colors 33 Ounces**Clorox**$16.90**992 rev14y ago](https://www.amazon.com/dp/B00CJBJAU4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clorox 2 for Colors - Stain Remover and Color Brightener 22 Ounces (Packaging May Vary)**Clorox 2**$13.86**4.5★**▲ 65%**](https://www.amazon.com/dp/B001GKZP6W) [**Clorox 2 for Colors Free & Clear Stain Remover and Color Brightener 33 Ounces (package May Vary) (Three Pack)**Clorox 2**$39.90**4.2★**▲ 40%**](https://www.amazon.com/dp/B09NHLMK9R) [**Clorox 2 Liquid Concentrated Color Safe Bleach - Free & Clear - 33 oz - 2 pk/ package may vary**Clorox**$27.10**4.4★**▲ 31%**](https://www.amazon.com/dp/B00J7FXR04) [**2 Stain Remover & Color Booster Free & Clear 112.75 oz 82 Loads.**Valpa Products**$34.08**4.5★**▲ 20%**](https://www.amazon.com/dp/B0CS938PL4) [**Clorox 2 for Colors - Stain Remover and Color Brightener Packs 40 Count (Packaging May Vary)**Clorox**$11.23**4.7★**▲ 12%**](https://www.amazon.com/dp/B007ZM1384)
**~~View all trending →~~**
## **What buyers say about clorox 2 free and clear**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Good smell”*
**Quality-Overall**11%
*“No complaints”*
**Ease Of Cleaning**7%
*“Cleans well”*
**Cleansing**5%
*“feeling extra clean”*
**Washability**5%
*“Makes my laundry feel really clean”*
**Efficiency**5%
*“The most efficient”*
**Value For Money**5%
*“Good price”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Color**3%
*“Brighter Colors”*
**Disinfection**3%
*“its nice to be able to disinfect bedding”*
### **What buyers complain about **
**Leak-Proof**20%
*“arrived leaking”*
**Smell**10%
*“the smell is completely different”*
**Solubility**7%
*“For cleaning the results were ok however the pod does not dissolve”*
**Size-Overall**6%
*“Bottle was bigger than expected”*
**Value For Money**5%
*“Waste of money”*
**Stain Resistance**5%
*“Stained my clothes with blue dye”*
**Allergies**3%
*“My daughter had a really bad recurring rash that resulted in all of her”*
**Washability**3%
*“I would not do laundry without this product”*
**Color Fading/Discoloration**2%
*“Totally bleached my clothes”*
**Color**2%
*“Stains cloths blue”*
### **Top return reasons **
**Leak-Proof**63%
**Smell**7%
**Size-Overall**6%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Stain Resistance**3%
**Moist/Dry**2%
**Functionality-Overall**2%
**Product Condition**1%
**Color**1%
## **Common questions**
- **Is clorox 2 free and clear profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 8 tracked products. 90-day search growth is +36.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the clorox 2 free and clear niche?**
- 4 brands and 78 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clorox 2 free and clear?**
- Top complaints mined from reviews: Leak-Proof, Smell, Solubility. The return rate is 0.2%.
- **When does demand for clorox 2 free and clear peak?**
- Demand peaks in Aug–Sep; the busiest month runs 12.3× the quietest.
- **What does it cost to enter the clorox 2 free and clear niche?**
- Listings span $11.23–$39.90; the average listing price is $20.95 (sweet spot $15–$100). The average incumbent carries 2,242 reviews — the moat a new listing must climb.
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